Michael Evans

Author Archives: Michael Evans

Is Your Content Marketing Strategy “Likeable”?

Content marketing offers brands a perfect opportunity to get on the board and sound ‘reachable’. Popular marketing approach in the current scenario involves persuasive and compelling approach and this is a technique that is quickly catching among the brand promoters all across the world. Now content marketing may sound like stepping into a real challenge […]

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The Search Industry Is Evolving. Are You?

The SEO industry is facing a strange problem. Everyone seasoned web marketer around knows that the traditional ways of website optimization are slowly fading. If you attend a seminar or search conference you will come to realize that most SEO’s discuss the importance of doing ‘real marketing’ (or RCS in the case of Wil Reynolds) and advising to start to lean away from traditional SEO methods. […]

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