How many times have you been to a meeting, presentation, or sat in on a webinar and the person sounded like they were reading a script. What was your reaction? Better yet when you really think about it how much information did gather from it.
In order to have successful blogs of any kind you have to keep the environment natural. I don’t mean go off on a tangent and talk about any and everything. What I am saying is if we are the expert then why can’t we just tell them what we know?
Keep it Natural
The best way to keep it natural is to only make bullets of the information you want to cover. If you write without purpose or a goal the odds are you are going to give your readers information overload. This happens when you write too much on a given topic. If you have a topic that has several points to it there is no harm in leaving your readers wanting more. These types of topics make very good series.
Be prepared to write. If the purpose is to answer question are give tips then know what the people are looking to learn but don’t have a rehearsed answer.
Take time to use examples, whether they are from your experience or the experience of someone else. Depending on the time, you have and the subject matter let your guest add in any experience or suggestion they may have.
How to Hold Your Audience
The key is holding your audience attention while keeping them assured that you are an expert at the subject. Trust in what you know and rely on it to carry you through your blog. This strategy can also be used in your marketing, because it shows people that you are secure and passionate about what you are telling them.
Open the Floor
Know when to step down and give someone else the reigns. If you have come across a topic that you are not comfortable with, it is perfectly ok to call someone else in. This lets your readers know that you are human and care enough about their success to admit when you are not the expert at something.
Since the purpose of our professions is to help and educate people, we have to not only be confident in our abilities but act confident as well. The best way to do this is by being natural in our content and any other strategy we use to market who we are.
Natural is Not My Style
If you are a professional who finds it hard to step outside the expert way of relaying things it may not be a bad idea to allow someone else to take the meat of your ideas and help you rely it in a way that will capture your readers more. This can be done by either hiring a ghostwriter or one who you don’t mind giving the spotlight to.
Your blog should flow like conversation and allow your readers to follow along without much thought. Some other ways of keeping things natural is tell stories and personal experiences. This helps to prove to the readers that you have become an expert through experience. Need to know how to do this look around at some of your favorite blogs and ask yourself what makes it your favorite. I can almost guarantee that in their content they find a balance between being educational, keeping and expert tone, while writing in a natural voice that keeps the reader’s attention.
I hope this helps, unfortunately there is not sure fire way to make you a natural writer. With some people this skill will come with practice for others it will never come. Don’t get discouraged just move on to the next option, have someone else be natural while you stay the expert.
Why we choose the quote: The only way your blog is going to be natural is if you take the concentration off of making money and choose a topic that you love and have a passion for. If you do this keeping it natural will be, well……natural.
This is a guest post by CNC Office. CNC Office Systems offers printer repair, printer sales, printer parts, and much more.