Anyone can write a blog but things go haywire when readers do not get interested in your blog. One should note that anything appealing to the eyes of a reader will make him visit your blog time and again and some readers have the tendency of advising other to blog to your website. More emphasis should be based on the content you write. Your style of writing also contributes to appealing in the eyes of the reader. This brings out the difference between a presentable and an appealing blog. Your subject and the way you write it gives more impression to the reader and will require good and charming appeal. Your mode of presentation will matter and you need to incorporate some features such as video, text and pictures. Clear pictures will capture the site of anyone who visits your blog. Most blogs are subscribed to access them. Since payment is done, you need to place good and smart and captivating subjects and titles in order to attract visitors. You need to give good and well formatted blogs so as to have a competitive advantage against other people who might be blogging similar things that you do. Information technology skills are important and blogger should have basics in areas of internet and web design. Other areas that one should have skills in are like cascading style sheet and flash and search engine optimization. These are just to mention though there are others that are essential for this job. Blogging usually contain a certain topic and whatever you blog should be relevant to the topic. Being sketchy and a lot of repetition on a subject usually discourages bloggers and will find it shallow and incomplete. An advice is given for bloggers to exhaustively write about the topic that they blog. Creativity in graphics is an important thing since graphics communicate a lot of message to bloggers and they give meaning to the subject in discussion. Skills in graphic design and in applications such as the Photoshop are necessary if one has to pace pictures. Video graphics is also good while blogging since it gives the process of an event that took place. Followers of an event blog and relate the truth of the matter using video. This tool has been used by journalists since they want their information to be real and remain evident. Journalists usually want to show that they have resources and training and their blogs have to be appealing when you blog them. Errors in the blogs are a major put off and it is usually shameful when erroneous work is blogged. Truth of the subject is vital and people are happy when they get what wanted is right there. Necessary research is more important about the topic before one blogs in to the work. Since blogging is meant for everybody, it should provide relevant information to avoid misleading those people who have no or less idea. Search engines should give guidance to bloggers in order to access required information with ease.