Since founding Blogging.org I have had the opportunity to work with 1000′s of bloggers in the online world. I give them advice about anything from how to setup a blog to how and what are the best plugins that every blog should have. One of the biggest questions I get as a blogging expert is about having a blog in general. Common questions like: Why should my startup have a blog? Should I have my blog on a subdomain or on the main domain? What is the best blogging platform to use? In this post I will go over why every startup needs a blog!
Did you know that 30% of all search results are content that has surfaced in the past couple days? That’s right, content that was produced 5 minutes ago is much more valuable then something that was written a month or two ago and will show up in the search results higher then content that was put up a week ago. Google gives preference to more recent content. For this reason you need to be actively putting content up on your website.
One of the best ways to do this is through a blog. Blogging is a very easy way to talk about your product or service or things related to your business. It’s content up on your site and content is good in Google’s eyes. I personally recommend that you put up content as often as possible. Get on a daily or weekly schedule and try and stick to it. You should be posting at least weekly if you want to stay up in the search engines.
Another question from startups that I get all the time is if they should have it blog.startupname.com or startupname.com/blog? You should go with the second. startupname.com/blog Google over the past decade has recognized these two as different domains but in the past year has started recognizing them as one domain. It’s getting to the point where it doesn’t matter but I would still go with the latter. Another reason to go with this is a report that was put out by SEOMoz at Mozcon this year. SEOMoz is tracking the top 1000 keywords in Google for who’s ranking for the terms. It noticed that in the past 2 months blog.startupname.com (sub-domains) have lost 30% of their rankings in the search results compared with startupname.com/blog. Now, this isn’t definitive that it’s horrible to have it on a sub-domain but it does tell me that I probably shouldn’t have it on there.
Wordpress is used by 43% of all bloggers on the internet according to State of Blogging 2012. I typically like to go with some of the top sites out there are doing, TechCrunch, Mashable, CNN, NFL, TED, and many more. WordPress is one of the easiest ways to start blogging. You should be able to install it in minutes and have a post up pretty quick after that. There are many other platforms out there that are good as well. Blogger, Tumblr, Typepad, and Posterous are also really great platforms to use.
If you don’t learn anything else from this post know that your startup needs a blog. You need to be actively posting on your blog. Content is huge for Google and if you don’t have content being put up on your blog actively you’re site won’t get indexed as much. If you’re competitors aren’t blogging daily this is a huge opportunity for you to start blogging and beat them in the search engines.
I wanted to prove this concept out, so I put up a post on my personal blog PPC.org. I love to talk about PPC as I’m an expert about it. I took a post from my competitor and re-wrote a little bit of it. 30 min after putting up the post I searched the title. I ranked right above my competitor in Google. I was then slapped with a “take down order” from their team like 2 days later to which I gladly took down the post but still. It proved what I’ve been saying all along, content is king and content that is more recent will trump older content. It’s fresh, it’s new, and you should be doing it or you’re going to be in 2nd place. If you are serious about your startup, you need to be posting as often as possible on your blog or website.