Today product and business reviews are one of the greatest sales tools for e-commerce merchants. They take an important part of online marketing and branding. Over 90 % of consumers say that they read online reviews before making a purchase and 63% note that their buying decisions are influenced by good product ratings and reviews on a website. Good reviews help you build loyalty and trust, reduce the number of returns by buyers and increase sales.
It’s a good practice to motivate your customers to review products. It’s really harder when you are doing that from the jump. But if you pay much attention to this tactic, you will definitely get sweet benefits.
There are lots of different opinions about online reviews. We can’t definitively say that reviews are useful for business, although every case study suggests that.
For instance, Capterra said that negative reviews can create an authentic look. 68% of customers state that they trust more a mix of good and bad online reviews as it shows that the company has nothing to hide. And only 18% of people noted negative reviews made the company look less reliable.
The other general analysis showed that many reviews can lift conversion rate, but there is no certain number of online reviews you should get.
All we can say in this regard at present is that a product or company doesn’t have a perfect track record. But even cost effective companies have a certain share of mess!
With that in mind, we’re going to go above and beyond with testimonials and product reviews. Here are 5 tips and tactics to get 5 stars from your customers.
1. Ask your consumers directly
Asking your customers directly is the simplest way to get online reviews. But before doing that, you should directly contact them and ask whether they are satisfied with their orders. In case they get some troubles, they will definitely let you know and you will get a good chance to help them.
If they don’t have any problems, you can ask any of them for reviews. It is important to focus on the way in which you ask for reviews.
Being persuasive with your demand can double the number of reviews you can get on your website. It’s important to be frank and appreciative with reviewers in order to get much of this process.
I’ve noticed that many reviewers leave reviews because it is easy to do that. Here is the solution: do the utmost to leave reviews as easy as possible.
Stay clear about what you are looking for. Customers can write about lots of inconsistent things. Make them talk about certain stuff that can affect buying decisions such as quality, shipping, service and others.
If you want to make customers get quick buying decisions, you can create a list of review sites that can influence their mind. Let’s say you buy mattresses online, you can make special satellite websites where you can describe the best mattresses brands including your one and promote this website online like Amerisleep did.
You can also create a blog site where you can publish blog posts related to the best or worst-rated mattresses. For example, Bestmattress-brand made such kind of post to attract more attention to their product.
Using this approach you can increase not only a number of sales, but also build up a good database of clients that can leave reviews about your products.
2. Offer incentives
No matter how impersonal your consumers are, people love knowing that they get something in return. Offering incentives is a good way to make people leave positive reviews.
Neil Patel told that incentivizing reviews can be a gray area. Certainly, you can find some moral reasons. But even if you don’t intend your incentive to look like a golden key, most of people want to make a good review on your product.
Even small incentives, for example, 5% off the next order, can encourage people write good reviews and boost customer lifetime value.
For example, the Pampers’ company has thousands of reviews, because they offer different rewards programs for each written review and give amazing gifts such as free movies and toys for kids.
Even you don’t have rewards programs, you can create a lot of other ways how to inspire your customers. For example,
- Give coupons for the next order
- Offer 5-10$ discounts in return for a review
- Make some contests
- Gift cards
Today most profitable e-commerce website use this type of incentive to gain reviews and improve brand awareness.
3. Spotlight your customer
It is a known fact that people like to be in the high light. You can place the client’s name, image and review on the homepage that can be an awesome way to thank your customers and increase the trust level. Adding these testimonials can encourage other customers to send their own feedbacks. For example, Rosenfeld Injury Lawyers placed on the homepage customers’ testimonials with 5-star rating.
You can also share these testimonials in your social networks, including a picture of the person who has provided this testimonial.
To sound more forcible, you can build up a short customer’s video review where he can share his experience. Don’t create too long videos, it should be around 30 seconds or less. The customer’s name should be mentioned at least twice in the video. You can post the video on YouTube and send this customer a friendly email with the link to this video. Good video reviews can earn more money and positive attention.
4. Ask for reviews via email
As you know that asking your customers for reviews via email can be time-consuming. You can’t always contact them in person, that’s why email can be the only option.
Make sure that each client enjoys the order and don’t mind an online review though an internal survey. Using different triggers for the survey can help you get their human logic. For help with this process, be sure to check out these email templates from Thumbtack.
Here are some of useful tips for email request:
- Create an email template in a personal way.
- Use email addresses from real people.
- Avoid using scads of links in email template. Create a clear call-to-action link or button to review a product.
- Choose eye-catching subject links and test them in many instances.
- Test different email templates to figure out which one works better.
If you want to get online business success, you should have the habit of testing everything before you bring it into production. Using email can be very effective for your marketing campaign.
5. Ask the right questions
When you are going to ask for reviews, you should ask the right questions. Before doing that you should know what type of answers you want to get. I guess you don’t need to get more general answers. Here is the example below:
I guess you don’t want to get answers that your customers like your product. You want to know what experience they have, how they are using it, who recommends it and how your product can change their life. Everyone wants to get vital information in order others can make a quick buying decision.
When you ask the right questions, you can get not only a reliable review, but also make customers feel confident about your product.
The Bottom Line
Asking for positive customer reviews takes an essential part of doing online business. If you want to get good reviews, you should provide a five-star product. Once you decide to implement the steps listed here, you can inspire customers to share positive thoughts about your products.
Do you get a lot of product reviews? What steps have you used to make shoppers leave reviews? Do you know other tips to gain more reviews? I would be happy to hear about it in the comments below.