15 Amazon Stats Every Marketer Should Know in 2023

Initially, when Jeff Bezos of Amazon quit his job to start a strange business from his garage, he may have been mocked by many as he left his comfortable job behind. Yet fast forward 26 years later, and he is now the richest man in the world by a long shot. What started as a popular market place for books, soon turned into an e-commerce giant that now sells everything you can imagine.

And, of course, those garage days may be long gone except for shoppers who buy in bulk from Amazon to store for a rainy day. All in all, if you want to buy anything online in the US, then Amazon is your first point of call. Their broad range of products gives you options of everything you need from groceries right up to gift cards or presents for loved ones.

They have leveraged all forms of new technology including the future of voice search as well as their gaming platform called Twitch.

Therefore, if you’re looking for a new marketing channel for your business or your clients indeed, then Amazon may be a great starting point.

You can expect 15 Amazon stats  that will be vital in your business as a marketer in 2020.

Let’s review these stats in detail below.

1 – Amazon has built a solid reputation.

89% of buyers do agree that they’re more likely to buy products from Amazon more than other eCommerce sites.

At such a vast majority who prefer Amazon over its competitors, it’s highly likely that this reputation could serve you well. Amazon has done work for the last 26 years to build this reliability factor.

Here’s how you can benefit:

• The customers on the platform do not have a layer of indecision because they don’t trust the site. Due to this, it speeds up their decision-making process, and they buy faster and more regularly.
• The consistency and transparency of Amazon work well for your brand, too, as you can use this power to gain repeat customers on the platform quickly.
• Since your customers always get their products as requested, on time and intact – they will associate this with your brand. Eventually, you can also start moving these customers to your website and onto your email list in the future.

Since Amazon has done most of the work for you to build trust, you can go ahead and use the platform efficiently and with less of the initial challenges of brand building on a new platform.

2 – Their Amazon Prime Member base grows year on year

There are 103 million US Amazon Prime Subscribers, and this keeps on growing year on year.

The Amazon Prime service was built to reach online shoppers in the US, and provide them with the best service in a variety of aspects. It is a subscription service, which is available globally. This service allows you quick shipping, streaming services, and more. Amazon prime customers are the most engaged customers. Naturally, Amazon always keeps building this relationship over time.

Here’s how you can benefit:

• Since you have a highly engaged group of buyers, you may consider looking at data and analytics associated with these buyers on the platform
• Looking at data can inform your product range and marketing strategy too.
• You may even find a competitor analysis at these stages to understand how your competitors are getting these essential buyers.

It seems Amazon has built a great group of engaged buyers, and your role will be to understand how your product could suit these buyers’ needs effectively.

3 – Extensive options for their customers

Amazon’s product count stands at 353 million products in its entirety. This also includes Amazon market sellers products.

Speaking to the rest of the points, most of the customers are quite happy with the service on Amazon, and also they are truly spoiled for choice.

Amazon is the go-to place for pretty much any product you wish to find, and the likelihood of the product being there is quite high. The main reason is that they have a vast array of sellers who also want to meet their customer’s needs.

Here’s how you can benefit:

• Consider that the largest category on Amazon is books and then comes electronics with 10.1 million products. And of course, the list keeps growing.
• Using search analytics, you may find that some products are not well made, and choose to supply better quality products to users of the site.
• This is an ongoing process, if applied rigorously could lead to massive marketing gains for your brand.

Amazon surely does offer so much variety in their product range. Yet, not all of the products are vetted or marketed appropriately so you can truly leverage this aspect and provide better products and marketing.

4 – Amazon is a massive player in the online advertising space in the US.

Estimates show that the US advertisers would spend around 9.85 billion dollars on advertising on Amazon.

Here’s how you can benefit:

• The advertising, in this case, is the ads that sellers on Amazon buy to promote their products in searches. This can be found above the organic search results and the ads displayed on the product pages.
• You may consider using this approach to market your products better and reach a bigger audience and more buyers.
• It can work wonders to get your product in front of the right eyes on Amazon.

Amazon’s advertising space keeps on growing tremendously, and in years to come, they will be able to compete directly with Google and Facebook. Understanding advertising on Amazon earlier will serve you well as a marketer.

5 – They host a record-breaking Amazon Prime day every single year.

Shoppers purchased more than 175 million products during the Amazon Prime day last year. This is a sharp increase of about 75 million more than in 2018.

The great thing about Amazon is that their annual shopping event is perfectly timed, and their customers expect they will get some value here. Overall, it’s Amazon’s most prominent global shopping event for Prime Members.

To give you context, it’s a 2-day event where Amazon offers exclusive deals to its prime members, and this results in significant uptake as you can imagine for the prime service.

Prime Day is available to other countries outside the US over time. It is now available for consumers in Canada and parts of Europe and the middle east.

As a marketer, you should forecast your year of selling and include Amazon prime day as a critical consideration that will bring in more sales.

6 – A large amount of Amazon visitors monthly

Amazon has one of the most popular mobile shopping apps in the US, with 150.6 million users, according to statista.com. And it does seem to be way ahead of its competitor Walmart who has 86.05 million users.

And while you will see later in this list that Amazon users do favor the desktop version of the site, it’s a great idea to consider that mobile shopping has become supremely accessible and convenient for your standard online buyer.

The main factor is that it’s quite a convenient way to shop, and often you do not need to re-enter details as it saves it automatically for you. In other words, you’re left with stress-free shopping on the whole.

As always, Amazon continues to push the boundaries from a customer service perspective, and that’s quite helpful as a marketer because you can also leverage this happy customer base for your business products.

7 – They are still able to leverage desktop visits the best.

A whopping 52 percent of Amazon Shoppers prefer to shop using their desktop computer or laptop.

You may note that we mentioned Amazon being a key player in online shopping via the app, yet more than 50 percent of users do still prefer traditional online shopping on their laptops. This relates to personal preference or other demographics like the age skew. We notice that online shoppers over 55 prefer their desktops.

Here’s how you can benefit:

• If you understand the demographics for your product or service, you can create native marketing for desktop and mobile to suit your customer base.
• This will result in more engagement with ad creative or copy and consequently equate to more sales down the line.
• Remember that the world may be rapidly moving towards mobile to buy, but there are large sectors of the population that do use desktop, this will help inform your marketing strategy.

This stat may be surprising since mobile seems to be dominating in most fields, yet it’s good to keep track of this data to update your marketing efforts over time.

8 – Visitors continue to make purchases at a rapid pace

On average, Small and Medium-Sized Businesses(SMB’s) located in the US sell more than 4000 items per minute.

This is a significant amount of items sold every minute and speaks to our culture of fast consumerism, and Amazon is merely reaping the rewards as well.

As a marketer, you can benefit from this as well by navigating Amazon to find how you can get your product to be one of the 4000 items per minute. Therefore, it truly does offer your business the chance to show your best products and make a decent revenue along the way. Interestingly enough, small businesses have also managed to create over 1.6 million jobs due to the service they create on Amazon.

Here’s how you can benefit:

• Amazon supports small businesses so you can keep engaging with Amazon on best practices. Remember when you make money, they do too.
• Find out more about the Amazon academy events and use it to network well
• Accept invitations to the selling partner summits to grow your business

Always use the tools Amazon provides to you, and you will maximize your sales over time.

9 – Sellers on Amazon are a huge asset.

Amazon has about  2.5 million sellers currently actively selling on the marketplace. Also interesting to consider is that a large portion of sellers is estimated to make almost $1 million in sales. This is a significant revenue, and indeed many sellers are doing it and do so consistently.

Always keep in mind that a minority of sellers generate a large portion of sales. Therefore the top sellers benefit significantly from this system.

Here’s how you can benefit:

• Amazon has many resources available for you as a new seller, use this to your advantage.
• The Amazon marketplace is growing slowly and steadily, and soon this will be a force to be reckoned with.
• The platform also wants to show that they are creating more jobs for new sellers, and therefore amazon will make more of an effort to make the process as smooth as possible.

Being a marketer on Amazon can be exciting, especially when you understand the dynamics at play and can use it to your advantage.

10 – Buyers tend to use Amazon as a search engine

Twenty-three percent of online shoppers go first on Amazon to browse around for something they like. In other words, they are using it as a search engine like Google and Pinterest.

Here’s how you can benefit:

• Understanding the buyer’s journey map helps online brand and retailers develop their strategy accordingly.
• Know that you have the potential to influence buyers as they are searching for inspiration
• Use Google, Etsy, and Amazon for product and market research

These are a few simple ways to leverage the power of search on the Amazon platform.

11 – Amazon Prime customers spend more than non-prime customers

It’s interesting to find that Amazon customers who are also Amazon Prime members spend $1,400 on purchases on the site. They purchase double the amount of non-prime customers.

Here’s how you can benefit:

• Know that there are benefits associated with being an Amazon prime customer. Still, most members simply love the idea of using the service because they are loyal to the Amazon brand. It’s not all about the freebies, discounts and other benefits only.
• And of course, intuitively, we know that customers want to justify their membership, so they end up buying more through the year, and that works out well for you.
• Know that your prime customers are warm traffic that genuinely wants to buy something if it adds value to their lives

Overall, Amazon prime is excellent as a tool to harness the power of brand loyalty, and you should make use of it at every opportunity.

12 – Teenagers love searching Amazon over other online shops

40% of teenagers confirm that Amazon is their favorite online shopping site. This is an exciting mix as most teenagers will need to make purchases using their parent’s accounts.

This is an excellent avenue to gaining their parents business, and also to gain a future customer for your product. Yet, it may be preferred to target adult shoppers who can make purchases without requiring permission.

Ultimately, it’s all about finding the best way to leverage potential buyers now and in the future.

13 – Amazon is customer focussed

This stems from the story around their purchase of Whole Foods initially and how they reduced prices by 43%.

Although the story goes that they did not do it gradually, but it happened on the day they purchased the company. It does speak to their value proposition of always providing value at the lowest price possible for their customers.

And while they may have just broken even on that decision, it also made their loyal customers even more dependable.

This bodes well for your marketing efforts as you can also reap the rewards of this loyal customer base.

14 – The value of amazon makes it the wealthiest company in the world.

Amazon has now been evaluated at 1 trillion dollars as of writing. It means that it is now in the ranks of the most valuable companies in the world, along with Apple and Google.

The market share continues to increase, and almost everyone in the US knows Amazon. Not only that, but it is also used by the majority of people to make purchasing decisions daily. As a marketer, you can support the users of Amazon in making these decisions and benefit significantly along the way.

15 – Electronics rank as a top category

Forty-four percent of US Amazon shoppers have purchased electronics via Amazon.

As mentioned previously, Electronics does seem to be a top category, garnering a significant market share. And as the globe is hungry for new electronic devices, it appears that this percent will continue to increase.

Here’s how you can benefit:

• As a marketer, you may use this to your advantage and seek out opportunities to expand your target marketing to new countries or different parts of the world.
• See how your current niche can break into this top category and use this appropriately to update your marketing devices.
• Consider paid ads to steer the market towards your offerings.

Overall, knowing the top categories are vital for you to make the best marketing decisions and ultimately sell more.

Final Thoughts on Amazon’s Massive Industry Numbers

You may wonder what to do next now that you know 15 of the most marketer inclined Amazon stats.

As a starting point, it’s essential to understand each metric well so that you get a sense of how to leverage it for your business.

The good news is that Amazon holds the primary share in the market, and it’s better to get engaged and use the platform as extensively as possible for your business.

This will serve as a good foundation for building your brand presence over time, and you can use it as part of your holistic marketing strategy. The opportunities for using Amazon for business are endless.

Did you enjoy this post on 15 Amazon Stats Every Marketer Should Know in 2020? If so, be sure to check out these other industry stats on Instagram and Facebook.