Thanks to the power of WordPress and easy-to-use drag and drop platforms, there is no longer a need to hire an expensive coder, programmer, or site designer for when you build your own ecommerce website for your online business. Now it’s simply a matter of picking the ecommerce platform you want to work with, going through a few setting changes, and then marketing your site.
This is especially true for anyone looking to use WordPress as their ecommerce CMS. When it comes to ecommerce plugins, there are so many options to choose from that it can be overwhelming. As a business owner, the last thing you need is to stress about which ecommerce solution you need for your WordPress website.
When choosing the right WordPress plugins, consider the features you’re looking for and what type of products and services you’re selling. Think about what payment gateway you’ll be using and how customizable you want your plugin to be. Depending on your target audience, what kind of branding and online storefront aesthetic most appeals to their tastes? These are all important things to know because they’ll be the framework for your online store and will make a great impact on your performance when it comes to selling online.
If you’re trying to decide which plugins you’ll need for your ecommerce site, here are five you won’t want to miss.
The most popular ecommerce plugin on the market, WooCommerce is free and benefits both small and big businesses, boasting over four million active downloads. There are many different theme options or woothemes to choose from and unrestricted customization so that your online store represents your brand beautifully.
Whether you sell digital products, physical, or both, WooCommerce lets you sell both. There are tons of add-ons and extensions to choose from for extra customization. Add affiliate or external products to your site, offer free shipping, decide shipping rates, sell unlimited products and so much more to boost your online sales.
There’s also lots of documentation online if you run into any bugs or technical issues in store management. If you have a question, it’s likely already been answered. There’s a large user and developer community behind WooCommerce who offer support when you need it. Overall, WooCommerce is great for beginners and experts alike.
Easy Digital Downloads is a solution that lets you sell your digital products through WordPress. It has over two million active downloads and is user friendly so that even the most beginner level user could take advantage of it.
If you primarily sell a digital product, this plugin is your best bet. While most ecommerce plugins allow you to sell both physical and digital products, Easy Digital Downloads specializes in selling digital goods. Therefore its experience is more refined and targeted to users who are specifically selling digitally.
There are hundreds of extensions to choose from to add any specific features you’d like. EDD integrates well with many themes, but it also provides some built-in for easy customization. There are options for different payment gateways and documentation is readily available. There are also support forums so any questions you have can get answered quickly.
Shopify is an all-in-one ecommerce solution that’s good for beginners and advanced users alike, powering over 600,000 businesses worldwide. It comes with most features already built into its platform: a drag-and-drop store builder, more than 100 external payment gateways, a comprehensive dashboard with analytics, and so much more.
No designer is required as Shopify lets you customize your store’s theme, colors, and fonts however it best suits your brand. The platform is optimized for mobile so that you and your customers can stay connected to your business 24/7. If you have a brick and mortar store, Shopify integrates with it seamlessly and simply.
Shopify also provides built-in SEO features, automated marketing, and free educational material so you’re always one step ahead of the competition. Keep track of your inventory at all times as it’s synced across multiple channels for easy access. Use Shopify’s App Store to customize how consumers experience your online store and interact with your products.
If you’re in need of a subscription solution, MemberPress is a solid option. You can leverage all of WordPress’s features, plugins, and third party services such as forums and content management. You’re able to set up your membership site quickly and efficiently as MemberPress was made with beginners in mind.
You can restrict access to almost any content you can think of along with other files in your WordPress system. Generate coupons, build password protected community forums, create pricing pages, drip your content, and more.
MemberPress works with any WordPress theme so that you don’t have to sacrifice the look and feel of your membership site. It even integrates with custom themes. Get clear and relevant analytics and reporting of how your business is doing and where it stands with sales.
This plugin only works with payment gateways PayPal, Stripe, and Authorize.net, so if you’re looking for more payment options, you may have to look further. You and your customers take full control of subscription management directly from your website so it’s not a hassle. There’s also a user manual for support and documentation so that any questions you have will get answered.
Shopp is an ecommerce plugin that allows the selling of digital and physical goods. It offers easy, flexible storage, promo codes and shipping and tax estimates, keeps a record of your customers for further marketing opportunities, and integrates easily with WordPress.
Design for any online store is important, and Shopp provides templates — both for themes and content — so that your online store looks exactly how you want it to. If you’re a developer, feel free to create different layouts for your storefront pages or other content. Just know that themes built specifically for Shopp are far and few.
The Shopp Store allows you to purchase add ons if they aren’t already included. You can also pay for merchant support for extra features like member-only forum access, pre-release downloads, and one year of support and updates.
If you’re a total beginner, Shopp probably isn’t the best option for you as it does require you to already have some knowledge about WordPress. But if it’s in your budget, you can go with their developer support subscription which grants you faster expert support.
If you’re looking for the best ecommerce plugins, these five are a solid place to start. They offer valuable and functional features to keep your online shop at its prime. It’s important when researching plugins that you keep in mind the type of business you have and the audience it appeals to. This will tell you which plugins will be most beneficial for your WordPress site. With enough research, you’ll be able to figure out which ecommerce solution works best for you.