Did you know that the number of bloggers is expected to reach over 30 million by the year 2020?
That’s why over half of marketers claim that increasing blogging activity is their top priority for promoting their company online.
If you want to get your blog noticed, you need to pay attention to the search engine optimization.
On-site SEO or optimization is also called on-page SEO. It’s all about optimizing your web pages to rank as high as possible on SERPs (search engine results pages).
In this article, you’re going to learn about how to improve your blog ranking with on-site optimization tips. Let’s go!
1. Produce Great Content
There is no escaping the fact that you have produced great content if you want to improve your blog ranking.
Every other technique or tool in the SEO box of tricks comes after you have mastered the art/science of producing content people actually want to read.
But, what exactly is great content?
First of all, it needs to be original.
So, don’t even attempt to copy existing articles on the internet. It simply won’t work! Yes, that also means you can only publish content once to get the full benefits.
Secondly, make sure the content is useful for your audience. Before you publish anything ask yourself – does anyone actually want to read this?
Thirdly, although there is a debate about the ideal blog length, longer blogs tend to perform better than shorter ones.
2. Include Page Titles & Meta Descriptions
Did you know that search engines ‘crawl’ your web pages?
Page titles and meta descriptions are considered important indicators for search engines when they’re crawling.
That’s because they allow them to determine what the content is actually about and they’ll rank your web page accordingly.
If you have a web page about on blogging for beginners, you should include the title: “Blogging Tips for Beginners”. That’s a much better title than “HTML.index2”.
Make sure you include keywords in the page title too. This increases the probability that your web page will be boosted by search engines.
You can learn more about creating great SEO page titles here.
3. Optimize Your Content
It’s not enough to just produce great content. You also need to make sure the content is optimized for SEO.
That means including targeted keywords, especially long-tail keywords. You can find out which keywords to include with tools, such as Google’s Keyword Planner.
However, it’s also important to make sure you avoid any keyword stuffing. That’s when you simply ‘stuff’ your content with too many keywords.
Nowadays, you need to make sure your content reads naturally. Avoid sounding like you’re a robot constantly repeating the same keyword/phrases over and over.
4. Blog Headings and Formatting
Make sure you include headings in your content.
We already know that people skim content all the time. But, one of the primary ways people skim content is through reading the headlines which structure the content.
You need to include a heading (H1) and subheadings (H2 and H3). And guess what? Make sure you include other keywords here.
It’s also important to make sure your blog content is appropriately formatted. That includes a suitable font size and small paragraphs (between 2 and 4 sentences).
5. Add Images and Videos
Many bloggers think that everything’s about the text.
However, according to research, blogs with images get over 94 percent more views than blogs without.
Of course, producing great text to read is essential to a great blog. However, people enjoy experiencing visible content too.
By using images you may be able to present your topic more effectively sometimes. You can also brighten up your web page this way.
However, it’s important to not go overboard with the number of images on your web pages. This could risk slowing down the loading speed of your website.
6. Optimize Your URL
Too many people think that URLs don’t matter.
It’s the unique and permanent link to your web page. You don’t want your URL to be over 250 characters. If you want to separate parts of the URL, you should use hyphens (-) rather than plus (+) or underscore (_).
The best URLs are short and sweet.
By contrast, you need to avoid anything that looks like this:
Now you know how to produce an effective URL which doesn’t scare away your audience.
7. Internal Links
Link-building is the cornerstone of any effective SEO strategy.
When someone discovers your website, you want to keep your audience around. You need to encourage them to explore other pages on your website.
How do you do this? One method is to include lots of internal links which allows users to discover lots of stuff on your website.
Wikipedia is the master of this approach. One minute, you can find yourself looking up the American Civil War. Before you know it, you’re reading about Brad Pitt’s filmography.
As far as the search engines are concerned, by including internal links on your website, you show that you have more web pages.
Every web page has some pages that are more important than others. You need to point out the important web pages in the direction of the search engine. For example, your “contact us” or “blog” page.
8. External Links
In addition to internal links, external links are also hugely important for your blog ranking.
You need to encourage other websites to link to your web pages. The aim of the game here is quality over quantity.
It’s better to have a couple of external links from Forbes and Huffington Post than hundreds from websites nobody has ever heard about.
Basically, search engines treat external links are signs of approval that you’re also an authoritative and credible web page.
9. Faster Loading Speed
Did you know that the typical online user expects your website to load in under 2 seconds?
If you don’t meet expectations on fast loading speed, your target audience will go elsewhere. If your competitor has a faster web page than you, you could lose valuable audiences.
Furthermore, Google has already announced that they are taking the loading speed of your website into account in the SERPs ranking. They’re investing a lot in speeding up websites.
10. Mobile Friendly Website
Nearly 80 percent of Americans have a smartphone. Therefore, that’s a lot of people who have access to the internet via a mobile device.
It’s not only about smartphones though. We’ve also seen the increase of sales of tablets, such as Ipads.
As a result, it’s not a shock that nearly 60 percent of online searches on Google is driven by mobile devices.
The truth is that you can’t afford to not have a mobile-friendly website anymore. After all, you could be losing over half of your target audience.
If your blog website already has problems with access for mobile and tablet users, you need to get this fixed immediately. You need to make sure your website is responsive to mobile devices.
11. Allow Comments on Your Blog
People have many misunderstandings about the importance of comments.
They ask questions like – why would you need to allow your audience to comment on your blog posts? If people want to say something, why can’t they can get in touch via our email?
The answer is that interaction with your web page improves your SEO ranking. If people have the opportunity to engage with your website, they’re also more likely to stick around for long.
12. Take Advantage of Social Media
Even though many bloggers think that social media is not part of SEO, they’re not quite right.
Although social media is sometimes considered a separate industry. It’s also an important source of boosting traffic to your website and increasing your ranking on SERPs.
Plus, you can share your blog posts on your social media networks. This could encourage your audience to engage with your content. If you’re lucky, they’ll even share it with their followers/friends.
Make sure you consider the different social media networks. Some of which include: Facebook, Twitter, Snapchat, Instagram and LinkedIn.
You need to take into account the demographics of your target audience.
For example, if you have a business-oriented blog, promote your blog on LinkedIn. Whereas, if your website is mostly targeted at millennials, you probably should concentrate your efforts on Snapchat and Instagram.
Improve Your Blog Ranking with On-Site SEO
It’s never easy getting your blog to stand out on the crowded space of the internet. But, by following our tips, you know how to improve your blog ranking with on-site SEO techniques.
Do you want to find out more about how to start a blog in 3 simple steps? Check out this today!