When laying out the foundation for your blog, it’s hard to see where you might be a few weeks, months or even years down the road. Even if you have a solid content creation plan and focus on your site, there is no telling what might have to the industry or landscape around. Just take a look at Google rankings and SEO for example, it’s changing all of the time. At the same time, more people are probably accessing your site through mobile devices and social media than through the search results at all.
With all of this in mind, it’s always important to stay ahead of the curve and prepare yourself for the unexpected. When it comes to increasing traffic to your site and making sure your content is getting promoted in all of the right places, there are a few things you can do to cover your ground.
In this article, we are going to look at five different ways bloggers and site owners can improve the growth and traffic to their site by using out-of-the-box thinking when it comes to content creation and promotion methods.
Scraping Web Content to Create Better Original Content
As amazing as original content is, it simply takes up way too much time for most bloggers, brands, and businesses online. With more than a billion active websites and blogs on the internet today, there is content-overload every place you look. In short, if you are going to write about something — it’s probably already out there and providing value.
However, don’t think that this means you shouldn’t be creating content of your own. Instead, you just need to figure out how to create it not only better… but also smarter.
One such method is through the use of web scraping or sourcing other valuable content onto your own sites. A perfect example of this would be to grab a video from YouTube to compliment your text content, or to pull a quote from a news or media outlet, then source it on your site.
There are many benefits of web scraping when done correctly. Always make sure to credit the source, while also trying to bring in your own original content and value in the process.
Infographics Still Work Extremely Well for Backlinks and Traffic
If anyone is still telling you that infographic marketing is dead, they would be wrong. In fact, the value of infographics and how much traffic they can bring back to your site is actually quite alive and well. Online audiences are now looking for original and visual content more than ever before — especially when it comes to social media.
One of the biggest reasons why bloggers and brands fail to find success with infographics is that they forget one important component — which is the promotion.
Anyone can create an infographic and throw it onto a website, but if you want people to see and share it, you actually need to put in the time, work and effort to promote. This includes email outreach, adding embed forms to your own site, submitting to infographic directories and also building up your own relationships with other sites to see if they would share it with their audience as well.
Bottom line, infographics work extremely well when they are professionally made and promoted effectively.
Create a Twitter Profile Just for Your Blog
With millions of active users on Twitter, it’s still one of the best social networks to be on. This is especially true for bloggers and brands that have content to share. While it may seem like engagement is down on Twitter and updates scroll through your profile page faster than you can keep up, there is still plenty of value here — especially if you are using a Twitter scheduling tool and automating the posting of your blog content to Twitter.
While all of this is going on, you should also be focusing on how to increase your Twitter following to make sure new audiences are seeing your latest content at all times. With Twitter, it all comes down to the numbers — the more followers you have, the more likely someone is to see a social update from your account, and then click it and head over to your site. This is why it’s so important to not only create a Twitter profile for your personal account, but also one for each website or blog you own.
Interview Other Bloggers and Experts in Your Industry
With the time and effort it takes to create quality content, it’s always a good idea to start thinking about different ways you can have user-generated content added to your site. One method that works extremely well for this is to perform interviews with other industry experts, bloggers or professionals within your space.
The reason why this works so well is that you just need to create a template of questions to send out to everyone, then as you can their responses you can add new publications to your site. This is something that is done on a weekly basis over at BloggingTips.com in their “Meet the Bloggers” series. With over 80+ different bloggers interviewed so far, you can only imagine how much SEO value, social shares, and traffic is being generated back to the site thanks to everyone who has been interviewed.
The good news is that this type of content can be created in pretty much any industry — don’t just think it’s limited towards bloggers and online marketers. Think about who your audience would like to see, or what they would like to learn, then start building a list of references that you can reach out to.
Provide a Free Course to Your Audience
Every site owner and blogger knows the value in getting subscribers onto their mailing list. This is often done through subscribe form, popup windows, and content lockers. Another great way to build a passionate following and really offer value to your audience is through online courses or free video training.
This is quite easy to set up and one of the best ways to offer long-term value to your audience. In most cases, all it takes it creating some new content (or even using some of your best previous content) and packaging it up into a downloadable PDF file. You can then break it apart into a few different sections and offer it as an autoresponder series where it drips out to your subscribers every few days.
If you really wanted to make something of value, you should consider doing an online video course. This is something the team at Blogging.org was able to accomplish and saw amazing results. Not only did we launch a 30-day blogging video series, we also packaged it up and have it listed as a top blogging course on Udemy. Not only does this bring in some extra revenue dollars, it also allows us to reach a much wider audience in the process.
If You Want Your Online Brand to Grow… You Must Expand!
As with all things in life and business, if you want to accomplish more, you need to put in the time, work and effort where others aren’t. Run through the list of creative content ideas and marketing methods above to further push your site properties to that next level of traffic and success. And if you haven’t already, be sure to run through our quick start guide on how to start a blog in just 10 minutes.