Amidst the multiple elements and obstacles of starting a new business, a website can often seem like the least of your worries. In this day and age, it should be a priority. Your business may be an efficient, authentic, and well-designed machine and yet if your website is lacking, you might lose potential customers because of a bad first impression.
Let’s face it, everyone is on the internet.
If someone hears of you they’re probably going to google the respective company name and then decide what they think once they visit your platform. You want to impress them. You want to hook them. You want to make sure that your website is optimal, aesthetically pleasing, and portrays who you are as a company. Take a look at these five tips that can help you improve your small business website.
1 – Keep it contained.
When creating a website for a small business, overloading it with information or features can often distract from the subject matter at hand; the thesis of your company. If there’s too much involved, the site is more prone to lag. It will also be harder to navigate for first-time customers, something that could easily drive them away. The key to building a website for a small business is to present the information desired in a clear and concise manner. The visitor should not have to spend time trying to understand what your company is, nor deciphering how exactly the website works. By keeping it small, you limit the possibility that the visitor will ‘lose’ themselves within your new website, and it becomes easier to direct them towards your product/message.
2 – Hire a Web Developer.
This one is big. Even if it’s not in your budget, there are freelance web developers out there that are inexpensive and can build a website that makes yours pale in comparison. Doing it yourself works in many scenarios, but when it comes to the face of your business it’s advised to use those who do it professionally. A good web developer can not only offer a professional platform, but they can also help bring the vision of your company to life. By working with the right one, they can strategically convey your brand and help deliver your message to customers. A good web developer will not only provide a website but they’ll help create an experience by understanding exactly what it is that you (the business owner) wants to convey.
3 – Start a blog.
Yes, you’ve probably heard this before, and there are definitely draw backs to doing it wrong – but if done correctly, a blog can be the force that breaks through the threshold of success. When doing this, make sure you do the proper research so you know just what it takes to maintain a successful blog. Understanding your audience is huge here, as the content you’ll be producing specifically targets them. What a blog does is it generates a following, and if it’s really successful will then be shared among different communities, becoming a vehicle that markets itself. In some cases, the blog and company become symbiotic, helping both platforms gain an audience. The benefits of a successful blog are many, but be sure to take the proper steps in preparation beforehand.
4 – Implement Behavior Metrics.
It’s important to understand the way your audience responds to your website. Questions like what the average time per visitor amounts to or where do people often click first help you as a business owner understand the way visitors are responding to your message. This data is crucial in managing your online business and making the correct changes to help visitors navigate where you want them to. There are a plethora of tools out there you can use and some of the happen to be free.
5 – Don’t be too flashy.
A common mistake in small business websites is that the owner wants to create a cool, stylish UI that is loaded with snazzy aesthetics. Being that most likely the company does not have a massive following, sometimes a sleek, professional, or even subtle aesthetic works better. Simplicity is easier on the eyes (generally) and often if the snazziness isn’t done right, it comes off cheap. If you visited a website that had poorly engineered animated GIFS and your curser become a flashing light, you might not take it seriously.
Your small business website must be taken seriously. Not only is it the face of your company, but it’s also the first impression, and a platform that will become integral to your marketing campaign. If you want to learn how to use the tools to create your own website, make sure you do the proper research. You don’t want to lose potential customers because of a lacking website, but instead hook them, impress them, and let them spread the word.