In order to create a successful blog, you need to understand how SEO works and what makes some websites rank in the search results, while others don’t. This actually comes down to a number of factors, but those who understand what link building methods and content creation factors matter most will continue to see the most movements and progress when trying to rank higher in Google.
With all of this in mind, it’s important to know that Google drives approximately a quarter of all global internet traffic. Organic search traffic from Google can be very lucrative for your blog, and if you aren’t ranking on the first or second page of Google, you might as well not be ranking at all. Unfortunately, for the average WordPress user or blogger, optimizing your site is often more difficult than you might think.
If you don’t understand the basics of SEO or are having difficulty getting your site to rank, you should check out these Udemy courses.
This bestselling by Arun Nagarathanam is a great primer for anyone trying to learn SEO for WordPress. It covers many SEO essentials, including:
- The 13 top ranking factors
- Tips to get your site to load in less than 0.5 seconds
- Leveraging the best SEO tools
- The importance of targeting low-competition and high-converting long-tail keywords
- Protecting your site against negative SEO attacks
Over 11,000 students have enrolled in this course and have received a 4.4/5.0 rating, because it is one of the most informative SEO courses on Udemy.
SEO for SEO Beginners is a free course by Daragh Walsh, a digital marketing instructor that has taught over 100,000 students on Udemy. Walsh’s course comes with a one-hour video that covers a number of important SEO topics every blogger should know. They include:
- The purpose of the SEO
- Keyword research strategies (and a link to one of the Internet’s best, free keyword research tools).
- Homepage and blog post optimization strategies
- Linkbuilding tactics for long-term results
This is the perfect course for anyone that is new to the world of SEO. You will have the basics down in a couple of hours.
Moz is the company behind Open Site Explorer, Keyword Explorer, and loads of other SEO tools. Since experts at Moz are among the world’s foremost authorities on SEO, you know their SEO training course is gold. The best part about it? It’s completely free!
This 3.5-hour course takes a deep dive into the basics of SEO. You will learn how to put together a solid SEO strategy and perform a 5-point SEO audit on your site. It also covers the fundamentals of keyword research, on-page SEO, link building and tracking SERPs.
This is another free SEO course worth looking into. It covers the current landscape of SEO, how it has changed over the years and the strategies that you need to implement to keep your site ranking well over the long-term.
The course is taught by David Bain, the Head of Growth for AnalyticsSEO. Bain has nearly 15 years of experience in the SEO industry, so his course is great for new SEOs. Nearly 50,000 students have enrolled and it has received a 4.4 rating.
Many self-proclaimed gurus waste your time on nonsensical theories. If you are skeptical of their feedback, you should listen to an expert that has achieved tangible results. Matt Jensen, a partner at iMarket XL, gives a detailed overview of the steps he took to get his sites ranking.
Jensen teaches you how to boost conversions and rankings through reducing the load times of your site and improving UX. He also talks about building an authority site that gets mentioned in major publications, such as the New York Times. Few other courses even touch on these topics, but Jensen gives these tips away for only $10. If you are serious about ranking better, this is a deal you just can’t miss.
This is another great training tutorial by Daragh Walsh. It is a bit more detailed than his SEO for Beginners course. It covers everything from keyword research to link building. These strategies have been updated to reflect changes in Google’s algorithms over the last couple of years.
Link building is one of the most important and least understood aspects of SEO. Too many bloggers are still using link building strategies from 2005, which will not help your site rank. This course covers link building strategies that work better today.
Finding the Best SEO WordPress Courses on Udemy
In addition to each of the WordPress and SEO courses listed above, you will be able to find thousands of other courses on Udemy — no matter what topic or online marketing method you are looking to improve upon. With so many new websites and blogs going live every day, it’s important to learn from others on the latest trends that work today. The costs of such online training and materials are also more accessible and cost effective than ever before. Be sure to check out our list of Udemy coupon codes so you can save a few dollars in the process. Udemy is known for their massive discounts on many of their promotions, but if we can help you save a few extra dollars in the process… even better!