Ranking in the search results is key for every blogger and site owner on the internet today. In addition to organically ranking, it’s the paid opportunities in search that also up a lot of value — even when outside of the almighty Google. Perfect examples of this would be Bing, Yahoo and even the likes of Ask Jeeves, Excite, Lycos and 7Search in previous years.
A couple of weeks ago, Luke Kling, a prominent blogger, affiliate marketer, and the head of marketing for Peerfly posted a report that the 7Search advertising network has shut down. This was a sobering report for many in the industry because 7Search had been around for nearly 20 years. Their advertising network was almost as old as Google. Now, native advertising platforms like MGID are getting a lot more attention, as their content and ad placement look like real content, and also deliver higher click-through rates and ROI for site owners.
This is a big deal for some bloggers and advertisers that relied on the 7Search network. However, 7Search didn’t pay the best rates or have the best converting traffic, so it won’t come as a tremendous loss for most bloggers and marketers.
Nevertheless, if you relied on 7Search to monetize your blog, you will want to start looking at alternatives. Don’t worry, there are plenty of great networks that you can use to monetize your blog. Some networks only approve older blogs with steady, quality traffic. Others are more flexible. Here are some to check out. I didn’t include AdSense, because you have probably already read a bazillion posts on it.
PopAds is a very prominent popup advertising platform. Unlike some networks that rely on legally (or illegally) installed AdWare, PopAds pays publishers for their traffic. They accept almost all publishers within 24 hours and have no minimum traffic requirements. PopAds gives publishers a lot of control over the ads shown on their blogs, by allowing them to:
- Set minimum bids
- Allow or prohibit popup ads with audio content
- Limit the number of pop ads that may show on their site on any day
Joining PopAds can be a good way to further monetize without cluttering your site.
2. Adsterra Network
Adsterra Network is a great network for publishers with a decent amount of traffic. If you have over 50,000 monthly visitors, you can become an Adsterra publisher. Why should you become a publisher? Here are a couple benefits many other advertising networks don’t offer:
- They guarantee 100% of their advertising space will be monetized. Some networks (such as BuySellAds) have difficulty finding enough advertisers, so your content will go unmonetized.
- There are lots of different ad units that you can promote on your blog, including interstitials, pop unders, intext ads and direct links. This gives you the chance to monetize all of your content real estate without creating a painful experience for your visitors.
- They offer bi-weekly payments through multiple payment options.
- All publishers are automatically enrolled in their referral program.
Adsterra is a much better advertising platform than 7Search.
Bidvertiser is almost as old as 7Search. I didn’t want to list this advertising platform first, because they don’t offer the best ads or monetization opportunities for publishers. The payouts won’t be great either.
However, there are a couple reasons that Bidvertiser is worth taking a look at:
- The minimum payments are very low. If you select Paypal or wire transfer as your payment options, you will get paid after earning $10.
- There is no minimum age requirement. This is a great network for bloggers under 18 that want to find a way to make money off of their site.
- There are lots of different types of ads to choose from.
- They have started offering extra revenue for conversions! I have not seen another advertising network that does this.
You won’t earn a tremendous amount of money from Bidvertiser, but it can be a great place to get started if you have a newer blog that you are trying to monetize.
4. Ad Maven
Ad Maven is another great network that offers plenty of different ad formats. They also guarantee 100% of your real estate will be monetized, so many publishers have used Ad Maven to boost their revenues by up to 50%. Their registration process is also quick and simple.
Iftekhar Ahmed wrote a review, which he showed that he was able to generate $156.3 in a single day. Ahmed states that there are a couple of reasons Ad Maven is a great site to check out. First of all, the quality of the ads is great, so you can get good revenue as a publisher. Ad Maven is also very flexible and accepts publishers that don’t comply with AdSense content guidelines. Companies in adult, installment loan and other controversial verticals should look into it.
Adbuff is hailed by many bloggers as the number one monetization solution. Many have stated that they earn considerably more money from Adbuff than they did with Google.
Here are the guidelines for joining Adbuff:
- Your web property must have at least 2,000 daily visitors.
- You can’t host any illegal content.
- Your site must be free of malware.
- You can’t have any adult content.
- Your blog must be at least two months old.
If you meet these requirements, you should consider becoming an Adbuff member.
There Are Plenty of Great 7Search Alternatives
The demise of 7Search shouldn’t be a big deal for most bloggers, because it was far from one of the best ad networks out there. Nevertheless, if you needed to find an alternative platform to monetize your traffic, these five sites are great alternatives. Outside of paid search, everyone should also be exploring the opportunities and reach that now lie within native advertising.