Did you know that there are around 2 billion websites online right now?
Yes, the competition is that tight.
This means you’ll need to boost your online presence, and one of the best ways to do this is through the use of link building and SEO. For some working methods on how to best accomplish this, you might need to investigate overlooked marketing tips. This helps you know when to revamp your website or give out promotional offers, because site optimization comes in many different forms and it’s important to understand how other webmasters, site owners, and blogs are linking back to your site.
To improve your website’s presence and overall optimization, you need the best free backlink checker tools online. It’s especially important when you’re starting out as a business. There are good ones out there that can give you a good audit for a better backlink profile.
Are you ready to get a good backlink tool? Read on and learn more:
Why Do You Need a Backlink Analysis?
The main reason you need a backlink analysis is to know the sites linking to your own. It also lets you see which sites link to your competitors’ websites. This helps you get these domains and add them to your list of friendly domains.
You can compare your own backlink profile to a stronger, more established business. That helps you find ways to surpass them. If you’re using Google as a backlink tool, you can tell it that you’re a competitor of certain websites. As great as Google Webmaster Tools might be, it is free and does lack in many of the features and reporting that other premium SERP tools can provide you with.
Many of these SEO tools are also great for checking for websites linking to you. That way, you can return the favor to them. It’s a good way to increase your domain authority.
What are the Top Backlink Checker Tools?
If you need to do audits to your backlink profile, you need these tools. These are the best backlink checker tools that don’t need payments. Use them to your advantage, and also take advantage of the built-in tools, resources, and tutorials that many of these Google ranking tools have to offer.
Ahrefs is one of the best tools to get a backlink analysis of your site or your competitors’. It has an edge over other tools since its detailed analysis comes with excellent consumer support. Take note that its free version only works thrice so you might need to get another tool after.
It also has a monthly subscription if you want to have full access to its capabilities. If you want a free analysis, go to their homepage and get a total analysis of your desired website. You’ll get a complete audit of the website’s backlink profile.
The report includes the number of the following:
- Dofollow backlinks
- Nofollow backlinks
- Text links
- Image backlinks
The backlinks include those beyond the basic .edu and other TLD-based searches. It also presents the number of social shares of your website in a diagram. This includes Google +1, Facebook likes and shares, and tweets from Twitter.
Ahrefs is also loaded with useful information and resource guides for any bloggers and site owners that may have been hit with Google penalties like Panda or Penguin in previous years.
The free audit will only show you the top ten results. If you get the paid version, your audit will show you unlimited results. It also allows you to export it as a .csv file.
This tool is one of the most popular SEO tools on the internet. Their recent addition of backlink analysis features makes it even more useful. Before, it only served to analyze keywords regardless of whether they’re organic or ad keywords.
Now that it has its own backlink checker feature, you can go to the SEMRush homepage. Once you’re there, you can type your website’s domain name for it to get analyzed. Hit enter as soon as you fill out the proper information field.
SEMRush allows you to compare your website to another. You can access it on a tab located on the left corner. It shows you a detailed list of domains that refer to both your website, including IP addresses and links from various top-level domains (TLDs).
This free version of the tool works for your necessities since you can export the information as a PDF. But if you want to compete with larger companies, you might need its paid version. It’s a monthly subscription that gives you a more in-depth analysis of your current SEO standing.
SEMRush is also a great tool for anyone that is familiar with Moz or their Open Site Explorer tools. Having the ability to reverse engineer the backlinking and SEO process of competitor sites within your niche can provide huge.
You can use the 30-day free trial period of the premium version to take advantage of its backlink analysis feature to the fullest.
This tool is a universal platform that caters to SEO, PPC, and content marketing. It has five tools in its arsenal-rank tracking, site audit, keyword research, competitive analysis, and backlink analysis. You can start the audit by going to its homepage and typing your domain on the proper field.
Open the backlink analysis part and go to the dashboard tab. You’ll see the domains, pages, IPs, and subnets referring to your website. You also see the number of indexed images, domain zones, page rank, trust rank, and other important information.
If you want to increase the amount of inbound links coming to your site, it’s important to know what keywords are currently rankings and what link building strategies are working best. A tool like SerpBook can help with this process, as you are given a set amount of keywords or search phrases that you can actively monitor in the SERPs and see what organic search changes you might have happening during any course of time.
You can view these statistics in a graphical format. You can also export it as an Excel file or store it on your Google Sheets. The free version allows you to use it 10 times a day with 20 results each report.
4. Open Site Explorer
This tool comes from Moz, meaning it should be good. This tool allows you to check the sites linking to your competitors. It filters the report using the websites’ domain authority and the anchor text they used.
One of the great things about Open Site Explorer, is that it allows you to compare different websites. You can use this to understand the important strategies used by your competitors to build their backlink profiles. It’s especially important when you’re trying to do some quality control to your online business.
The only drawback of this tool is that it can’t filter the spammy links from the results. That’s why it’s important to stay alert when choosing backlinks found in the OSE. Remember, Google has about 90% of the global market share of search engines, and they penalize these links.
5. Backlink Watch
Do you have little to no experience with backlink auditing? If so, Backlink Watch is the best backlink checker for your needs. It’s the easiest tool for analyzing any website’s backlink portfolio.
It’s free in its entirety and it gives you a good idea of your backlink profile. You can check your competitors’ portfolio and compare it with yours. The drawback is that there’s no way for you to export the results. In short, this is another great SEO tool for site owners and bloggers — no matter if you are looking for crawling updates, how to improve your on page SEO, or even to find the best ways to contact top bloggers and influencers to maybe bring some new traffic and organic links back to your site.
There is a workaround to make spreadsheet reports using this tool. Copy the reports from the site and use Paste Special while selecting Text on your spreadsheet app. It transfers all the data without any problems.
6. Google Alerts
When tracking your online mentions, you need to use Google Alerts. It’s easy since you can set it to give an alarm when your selected phrase gets a mention on the internet. You can use your brand name or your competitors’ names.
This is a great tool to track your competitors whenever their name gets mentioned as a link. This Google tool delivers it in real time, making it useful and accurate. It’s a useful means of gathering information on your linking activities.
The main drawback is that you can’t see any link notifications before you set your alert. That means you won’t see the bigger backlink profile. It also doesn’t give you any insight on the linking site’s quality.
7. Open Link Profiler
A lot of people find Open Link Profiler as their favorite SEO tool. The main reason is that this website has a large database of fresh backlinks to any website. This can range up to 2 million backlinks to the domain you search for.
The great thing about this tool is that it only shows active links within the last three months. That means you won’t have to see anything outdated and dysfunctional. The free version can let you save up to 100 links with the .csv format.
This feature isn’t present in other tools like Ahrefs and Open Site Explorer. It also has a link influence score for all the websites on the internet. This gives you an idea which are the best pages based on their backlink profile.
What to Avoid in Backlink Analysis
It’s important to remember that you shouldn’t waste too much time analyzing backlink profiles. This can lead to analysis paralysis, meaning you won’t have time to do actual backlink building. This can lead you to waste a lot of resources.
Don’t get too caught up in researching your competitors’ backlink profile. Always focus on building your own profile. Give more time getting more meaningful backlinks to move ahead of your competitors.
Get the Best Free Backlink Checker Tools Today!
There are a lot of ways you can optimize your online presence. If you have an in-house SEO team, you can use different methods to make your business more desirable to search engines. But if you want to save money while getting information, you need to use the best free backlink checker tools.
Do regular audits of your backlink profile alongside your competitors’. This gives you more means of surpassing them and becoming an industry authority. It can get difficult, but the results are worth the effort.
Do you need help using the Ahrefs tool? Read our guide here to learn its features and other functions that can help your SEO efforts.