Words on a page are just words on a page. Or are they? If you are a blogger, you know the importance of finding traffic sources that will lead to higher return on your investment. Generating your traffic is one way to get your blog noticed. Just writing great content will also go a long way toward improving your reach with your target audience. These are all free methods that you can and should use to increase your leads generation and traffic.
But bloggers need to know about the power of paid traffic to cash in on the potential of your blog. If you plan to make money with your blog, using paid traffic is an understood method that you should use on a regular basis. Which paid ad strategies should you use? It depends on what you want to do and how much you want to spend. So think about your ad budget and then consider allocating a certain amount of money to some of the ad strategies we discuss in this article. Try them out and see which one is the most effective. Then you’ll know where to spend most of your money to increase your reach.
5 Paid Traffic Sources to Check Out
Below, we have reviewed 5 of the best-paid traffic sources that you should consider if you are planning on making money with your posts and using your blog as a revenue source. Some of these involve the standard PPC format while others are more intricate and take a little more research. However, you’ll find that they are all unique solutions that can help you promote your ideas and posts.
Remember when you have a blog, it’s not enough to create a blog and post content. Just like anything else that you might write or create, you must promote it for it to be noticed by your target audience.
Facebook Ads are one of the best ways to increase your reach if you have a Facebook account. Facebook ads allow you to create a customized ad that you can use to reach highly specific audiences. You can limit your ad to a specific age group, interest group, or other specific attributes that help you to maximize your reach.
Facebook Ads just require that you have a business Facebook page, which is free to start. Most people have a personal page, so you just go to any business page and look at the list on the left-hand side and click on “Create a Page.” This will allow you to create your business page that you can put your ads on.
There are several ways to create an ad, and you can specify any components you want to customize your ad to your preferences. Facebook also allows you to designate your budget to any amount that you want to control your spending. You can spend as little as $1 per day or as much as $100 per day or more. Dates can also be created to stop and start as you like.
The best way to find out what Facebook ads can do for you is to try it and see what works best for you. You may also want to try Facebook video ads and other types of advertising.
Google AdWords Ads: PPC Marketing
You’ve probably heard of PPC marketing, but have you tried it yet? You can use this type of marketing through a variety of different platforms such as Bing advertising or Google AdWords. Google AdWords allows you to create an ad that others place on their websites through Google’s powerful algorithms. This is customized advertising at its best, and you will have a network of advertisers who can promote your products without you having to do anything. This is all an automatic process when you sign up for a Google AdWords account. Remember that you do qualify for having an account if you have a Gmail or YouTube account. But you must sign up on the Google AdWords site to get started creating ads.
Bing is Microsoft’s alternative to Google AdWords, and it works in much the same way. The whole process of PPC ads is that you only pay when someone clicks or interacts with your ads. That way, you know you are getting the highest ROI (return on investment) that you can get for your money.
Media buying and planning is a process that allows online business owners to create ad placements. Sometimes these media assets are known as “inventory.” Of consideration is the type of product that is being advertised, as well as the target audience and the goals you have for a particular campaign.
Media buying ads usually come in the form of pop-under ads that run alongside a video such as what you see on YouTube or Vimeo.
Mediaocean.com is one company that allows you to buy “inventory” ads that you can then place wherever you want. You can order banner ads, pop-up ads, and other types of advertising that you can “rinse and repeat” to saturate your audience.
You should think of media buying as a supply chain operation that creates a complete and robust plan for advertising that crosses many different platforms and channels.
Co-registration is another method of advertising that you can use to obtain more leads and customers for your business. To successfully use this format of advertising, you have to have access to another company’s subscriber or newsletter database to gain new customers. This type of marketing is effective with specific processes or services that allow you to get people to “opt-in” or sign up for offers made by your business partners. This is just having third-party offers that you establish relationships with on your site when you offer a registration period for your own business or advertising goals.
This is an excellent way to promote your brand when one of your business partners has a new offer. It’s also a way you can return the favor by offering other’s offers when you are advertising your own. This type of advertising is similar to the original “link sharing” that began years ago when the internet first started as a way to build links and connections.
Ad Marketplace takes a completely different approach to advertising. It is a standalone application that allows you to connect your brand to advertisers and publishers that can help you promote your brand on a higher level.
If you use mobile advertising, (and you should), you will find the Ad Marketplace option to be a good choice. Go to admarketplace.com to find out more about what they do.
If you want to use this type of advertising, you can also check out adclerks.com or buysellads.com. Both of these platforms also allow you to connect to the advertisers that you need to escalate your brand presence to new heights. This platform allows a variety of ways to promote your brand including native ads, marketplace ads, optimization of ads, and custom-brand solutions.
The face of advertising has changed. Businesses no longer have to go to a formal ad agency to create an ad campaign. Digital marketing has changed the face of advertising forever by allowing bloggers and business owners to plan a step-by-step strategy for their ads online that will pay off big over time.
Getting Things Going
If you are not sure where to start, begin by creating a Facebook post and boosting it to recruit more views and impressions. Facebook ads allow you to focus on a target audience that is more likely to engage with your content.
Once you’ve tried Facebook ads, you may also want to use PPC Marketing that will allow you to customize your ads and your budget to meet your individual business needs. PPC marketing is the most popular type of ad strategy that is used today by online business owners. This can be done by using either the Google AdWords or Bing Ads platform. Either way, you’ll be able to reach your target audience with your customized ads. Just this one thing may make a huge difference in your results and increase your ROI.
Media buying includes banner ads and pop-up ads that cater to your target audience and display themselves in front of people who are already engaged with content that is similar to your ads. This increases the level of engagement of your audience because you are creating native ads that run alongside their content that they are already engaging with.
Finally, using coregistration through email on a third-party site may also help you to improve the results you get through your advertising efforts. Ad marketplace ads help you by providing a way to connect directly to advertisers that can promote your brand through their credibility and influence. Look into the links we provided for each type of ad, and you will find that doing any of these things will add significantly to the results you can get when you apply these paid traffic-generation techniques to your blog.
Where to Start
We hope that this article will help you as a blogger or web owner to promote your site in ways that will improve your results. It just takes a little extra time to get an account with each of these platform types to get started with an effective ad campaign that will help promote your site or blog in a big way.
But, to start an advertising campaign, you first have to have a blog. If you have not yet started a blog, begin by making a list of topics you’d like to include. It always helps to do your homework ahead of time so that you won’t run out of topics. If you are a prolific writer or if you have others you know who can post on your site for you, you are well on the way to promoting your blog in a way that will help you grow your web presence.
Once you get some topics lined out and write down some of your first post ideas, you can start writing. But first, you need a platform on which you will place your blog. If you do not yet have a blog platform, you should check out the Bluehost.com platform first to see if it is right for you.
They feature an introductory package for only $2.95 right now which includes a free domain, free site builders, and one-click WordPress installation. You also get $150 in Google Ad offers and 24/7 tech support. They give you a chance to try out their platform easily without committing to it until you are ready.
Why not start today to get your blog started. Sketch out some ideas. Get a logo. Write something profound. Then jump on the Bluehost server to boost your message to the world. Because words on a page are just words on a page…until you promote them.