Have you thought about starting a blog but don’t know where to start? Starting a blog is one of the best decisions you can make regarding your online presence no matter what kind of site or blog you want to create.
Before you determine what kind of site you should place your blog on, consider some of the following concepts first:
- What your blog will be about– Before you start a site or blog and start writing about whatever comes to mind, think about what your focus will be. By being laser-focused on a topic or theme, you will be more likely to target the types of people you need to target to increase your audience base. Being too open or general will lower your ranking in the searches and may not work in your favor. So think about what you will focus on most before you start then build your content around that.
- How often you will post– Think about how often you plan to post and how well the format you choose will work with that platform. Most blog platforms will let you post as often as you want but what you should look for here is user-friendliness and possibly mobile-friendliness, as well. You want to be able to come in and post anytime you want and not worry about logging in issues and technical glitches.
- How you’ll incorporate it into your social media– Think about how you will incorporate your blog into your social media by posting links and including share buttons or other methods. Some blog platforms have social media buttons or share feature plugins that you can include on your blog.
- How to include media and other dynamic content– No doubt you will want to also include multimedia content and digital audio or video within your blog posts. This increases your rankings in Google by allowing your posts to be found in some ways including by images, text, or videos. Also, it just makes your site more dynamic and appealing to your audience. It also increases the likelihood that it will be shared.
- Topic or focus and theme– Once you find a platform, you’ll want to use a theme that complements your idea for your blog. If you also have a business website, you may want to try to match your theme to your business site, as well. WordPress has some themes that match any industry including some other specialty premium themes you can purchase. Keep in mind what you’re going to focus on and have all of your digital assets reflect this. Remember that creating a blog is part of your branding.
Where to Find the Best Blogging Platform
Okay, here’s where it gets a bit complicated. It’s straightforward if you know what you want. But there are many ways to put up a blog. First, you could just include an extra page on your main website for your blog. Many web servers allow you to include a blogging page on your main website. So this is one way to do it.
There are advantages to keeping your blog on your main site. One main advantage of this is to keep people on your page. If your goal for your site is to get them to buy something from you or subscribe to your newsletter, you may want to have a blog on your website.
However, there is a big advantage to having an off-site blog. One position is that it will increase your Google ranking in most cases because you will have another web property. The more digital “assets” you have, the more your brand will get coverage and become more known to your target audience.
One option is to have a blog both on your main page and off-site, as well. This will give you a way to post on your main site blog as well as off-site on another platform. This will increase your traffic while also allowing you to have a blog on your site.
Some Places to Check Out for Blog Platforms
The two most popular blogging platforms are Blogger.com (owned by Google) and WordPress.org. Both of these platforms are excellent platforms and easy to use. Blogger.com has the advantage of being owned by Google, the world’s most important search engine. When you post on Blogger.com, you will automatically get the benefit of Google’s high traffic base. They also have many extra perks like the ability to add photos, videos, and infographics, easy templates and designs, and more.
If you want more add-ons, you may want to look at WordPress, which offers hundreds of plugins that you can incorporate into your blog or website by using their platform.
A Few Other Sites to Check Out
If you prefer to do something different, you could check out these blogging sites also.
- Tumblr – This format allows you to share your blogs with others easily. It was recently purchased by Yahoo which plans to redo the way they do advertising. Users report that this platform is ideal for photography and graphics.
- SquareSpace – Squarespace is another good blogging platform that allows you to quickly set up a blog for your business or any other purpose and share with others. They have elegant designs to choose from, and there’s a 14-day free trial available to test drive it first.
- Google Plus – Google Plus is the social media platform of Google. It is free to anyone with a Google Gmail or YouTube account, and you can post whenever you want. However, it is a different platform and does not allow for very large posts as Blogger or WordPress does. For those who are more prolific or just have more to say, you might be better off using one of the other platforms. Google Plus is a nice sideline, however, to make smaller posts with pictures that may help you to grow your audience or attract attention to your brand.
- Wix – You may have heard of the Wix platform. It’s a fast way to put up on a website in one day or less. Their easy drag-and-drop interface allows you to move things around in whatever way you choose and add things as you go. Check out this platform if you want to have a web server that also allows blogging, including the integration of WordPress.
Another Option: WordPress Integration
If you have not checked out the WordPress platform, maybe it’s time you did. WordPress allows you to create a blog that you can use in isolation or integrate into your website. You need to check to see if your web server includes WordPress capabilities if you decide to use this platform. But WordPress is capable of being included on most website server platforms today.
WordPress allows you to write blog posts and set up a themed site that will reflect your ideas and topics that you want to discuss on your blog or website. There are hundreds of plugins and other add-ons that will allow you to use WordPress to your advantage.
If you choose to use one of the other platforms, check out the WordPress capabilities. It might be a good idea only to choose web servers and platforms that allow you to include WordPress on your website platform.
If you are not sure which platform to use, start by considering the advantages of using WordPress first. As stated earlier, Blogger and WordPress as the most popular blogging platforms online today. Blogger has the advantage of being on the Google server allowing you to get automatic traffic on this platform. They have other options that help you to create an attractive blog. WordPress is also popular, and they have hundreds of plugins and add-ons that add to the user experience as well as to your readers’ experience on your site.
To get an idea of some of the themes that are available with WordPress, check out these online WordPress themes.
Then think about how your brand and your ideas will be complemented by these themes. WordPress has a wide variety of tools that you can use to improve your branding online.
Creating your digital assets online is one of the most important things you need to do to be successful online. Focusing on your purpose and your brand is essential to doing this. So choose one of these platforms for your blog and get started. We do recommend WordPress because of its ease-of-use and many different tools that you can use to create a stunning blog or website. But feel free to check out the others too and compare them to decide on which one will best work with your brand.
How to Get Started
If you have decided to start a blog, congratulations! That’s the first step in creating a digital asset that people will come back to time and time again. Plan your content, create a blogging schedule, and stick to it in this new year. You’ll be glad you did, and you will see that it will return your investment many times over.
Be patient. Nothing happens overnight. But once you have a great platform to post your content to, you’re well on the way.
Get started by opening an account on WordPress.org. If you use WordPress.org, you will be able to post on the server without downloading the application. If you choose WordPress.com, you will have to download the application and install it before you can use it. But this feature comes in handy when you start a website on a server that includes WordPress as an option. The people at WordPress created it this way so that users would be able to use WordPress across different web design platforms.
To get started with a blog of your own, and save 60% off web hosting costs, click here. All new sign-ups will also get a free domain name at the time of sign up.
Good luck with your blog and remember you heard it here first! Blogging is an integral part of branding and the world is waiting to hear what you have to say!