There are many reasons why you might want to start a blog for your brand for business. However, one of the lesser known, yet a very effective reason might be to actually to improve your brand reputation and gaining the trust of new audiences that hit your site for the first time.
The world of online reputation is a multibillion-dollar business and is one that is more complex just knowing SEO and how to push down negative rankings and content in the search results, while moving up good ones. Today we are going to look at three different ways a blog can actually be used to improve not only your brand reputation, but also can help with customer loyalty and audience engagement in the process.
As with all website and blog content, you should always be focusing on providing the best value and experience possible. By implementing each of these methods today, you can start improving your brand reputation and customer loyalty on a daily basis.
Showcasing Reviews and Testimonials to Your Audience
Businesses and brands of all sizes are always trying to get new reviews and testimonials that they can showcase on their site or share with others. While sites like Yelp and TripAdvisor are useful for this, it’s not likely many people are going to visit your website, and then head over to these sites to read a review, and then head back to your site again. That’s just wishful thinking.
Instead, it’s your job as a brand to let your audience know what other customers are saying about you. This can easily be done by showcasing testimonials and customer reviews on your blog and within your existing site content. It’s also important to remember that you don’t need to actually collect and post your own reviews and customer feedback. Instead, just reference another trusted resource and the customer reviews will be received even better.
To see a perfect example of this, we can take a look at these OnDeck reviews featured on a site like MerchantMaverick. If they wanted to showcase these positive reviews to their audience, all they would need to do is take a screenshot or make a banner image of the brand rating and star review, then simply link it back to the actual review site. Not only will this immediately improve the trust from users on their site, it will also likely increase reviews posted to outside review sites as well.
Want to try this same method with your own brand reviews? It’s simple. All you need to do is visit any existing review sites where you have a nice rating and collection of reviews, then create a custom banner for your site and link it to that resource. Depending on your existing business and industry, you might find better reviews sites than the normal generic ones you are mostly familiar with. Try it out and see how it works with your audience.
Referenced as a Reliable Source for Information
Whenever someone starts talking about the concept of blogging, most people immediately think about the need to continuously write content and how much time it takes. Instead of thinking of the negatives of blogging, one should focus on how effective individual data-rich articles can actually be for your brand or business over a long period of time.
For example, if you want your website or brand to be known for something, you should invest some time and resources into creating the best resource or reference guide out there. This is something has worked extremely well for myself over the years, as my content is continually referenced and mentioned on other well-known sites and brands. At the same time, I’m also asked to write for major publications like American Express OPEN Forum.
Having your personal name or brand alongside one of the of most recognized and trusted brands in the world can definitely do wonders for your own brand or business.
Take a moment to think about how you can create an amazing resource within your industry, while also creating something that might be referenced to for months or even years to come. Once this is done, be sure to put in the promotion and outreach work to get it noticed by others.
Ranking at the Top of Google for Service/Product Related Terms
When is the last time you went to Google and actually clicked on page 2 and found better results than you did on the first page? Actually, we could even just leave the question at ‘when was the last time you use Google and you went to the second page?’
The truth is, the second page of Google is where business is go to die. The reason for this is simple… no one goes beyond the first page.
If you need more proof, just take a look at the graphic below and these click distribution reports from various marketing and data companies.
In fact, it’s not just about making sure your site ranks on the first page of Google, it’s important that it ranks right at the top, if not within the first three rankings. This will not only provide your brand with more traffic, it will also bring a lot of consumer trust and brand loyalty your way as well.
People are always looking to Google for answers and they know only the most reliable websites and most trusted sources are going to be listed at the top.
A blog is an excellent way to create extremely niche content that can help a website or blog rank for multiple products, services, or questions that your audience might be looking for on a daily basis. While millions of people might not be aware of your brand right now, if they’re searching for something on Google and coming across it and getting a lot of value from it, they will definitely remember and know the brand it was provided from.
A great way to start implementing this today, is to write a very long and detailed blog post that answers all of the common questions that your customers usually ask. This will help your site rank for various keywords while also providing value in the process. With some backlinking and social sharing efforts, you might just find this resource ranking at the top of Google and being a valuable resource for audiences around the world.
Your blog is more than a blog. It’s a marketing and branding machine.
For anyone that still thinks blogging is just a way to create and share content with others, they’re are absolutely wrong.
Blogging (and WordPress in general) is simply a way to easily create and manage content that can revolutionize and transform the way a business, individual, or brand creates value for their audience.
With first impressions and brand loyalty always being of the utmost importance, be sure to implement each of these methods into your website or blog today. It’s not just about making an immediate impact, it’s about an immediate change that can continue to gain the trust of every single person that visits your website or searches for something relevant to the service or business your brand represents.