As bloggers and content creators, we all know how long it takes to create valuable content for our sites, and ultimately, gaining the trust of your audience. The problem with all of this, is that most sites are creating conten, but not spending enough time on the actual content promotion.
Did you know most people skim-read blogs in under 15 seconds?
In this same article, it’s reported that “In fact, a stunning 55% spent fewer than 15 seconds actively on a page.“.
This means you’ve got a quarter of a minute to grab the attention of your readers. It’s not only high-quality content which attracts people to your blog, though. People become attached to your blog brand more than anything else.
That’s why it’s important to ensure your blog develops into a brand. Keep reading to find our top 10 tips for branding your blog!
1. What’s Your Blog About?
Everything about your blog brand follows from what your blog is actually about. You need to ask yourself what you’re passionate about. What kind of topics do you want to cover in your blog?
You could go for a particularly narrow focus to develop your niche. Alternatively, you may choose to broaden your field to cover a wide range of topics.
But, whatever you want to write about, make sure there’s an audience for it. If there’s no audience for what you want to write, you’re better off keeping a diary!
Lastly, you want to turn yourself into an authority on your topic. So, make sure it’s something you know a thing or two about before you commit to a topic.
2. Your Blog’s Name Matters
Now that you’ve decided what your blog is about, you need to think carefully about the name of your blog. Make sure it’s a relevant but also unique and effective. Avoid anything that’s long or too complicated.
You also need to consider the keywords and phrases that are relevant to your blog. Choosing a name that revolves around these keywords is good for search engine optimization.
If you need help with choosing a great name and domain for your site, click here to read a super-detailed article on the topic.
3. Pick a Web Address That Supports Your Branding Efforts
It’s time to take your blog online. You’re going to need a web address.
You may be tempted to go with one of the free hosting websites, such as WordPress.com. This is a good option if you’re new to blogging or on a tight budget.
However, you should seriously consider setting up a self-hosted blog. If you want to come across as professional, it helps to have your own URL.
When choosing your web address, make sure it matches the name of your blog.
4. What’s Your Theme?
You need to think about the basic structure of your blog. That’s the theme of your blog.
How are you going to present your content e.g. in columns?
Most ready-made themes allow you to customize them to your liking.
5. What are Your Blog Brand Colors?
Color is an important part of building your brand. You need to select no more than three colors to compliment each other.
Keep your colors consistent throughout your blog’s website. Make sure your headlines and typeface are easy to read in whatever color you select for your blog.
You may want to take into account your blog’s topic and how the color relates to it. For example, if you’re writing about eco-lifestyle topics, you may want to choose the color green to reflect nature.
Be aware of the psychological power of color in branding. Consider the emotions and values you want to communicate with your blog brand.
If you want to instill trust in your audience, go with blue. But if you want to come across as friendly and cheerful, choose orange.
6. Get a Brand Logo
You need to bring all of the above things together to come up with your blog brand logo.
You may decide to include the name of your blog in your logo or not. How can you incorporate the colors of your blog’s theme into the logo?
If you’re struggling for ideas for your blog logo, check out these sample logos.
7. Include Visual Imagery
A successful blogger doesn’t only care about the words on the web page. It’s also about the pictures.
In fact, blogs with images receive up to 94 times as many views as blogs without images. By adding a visual imagery to your blog, you could significantly increase your audience.
8. Keep Your Font Consistent
Do you know there are over 150 million blogs online?
You have to take advantage of anything that allows you to stand apart from the crowd. Your font can form part of your blog’s brand identity.
You need to think about what your font says about your brand.
If you’re writing on a serious and important subject, you probably don’t want to use Comic Sans.
While, if you want to create a fun and playful blog, then don’t go with something as traditional and boring as Times New Roman. But, either way, make sure it’s easy for your audience to read. There is nothing like a poor typeface to scare away readers.
9. Discover Your Voice
It’s not easy to discover your voice in blogging. You need to be patient with yourself while you develop your voice.
People don’t read blogs just to discover information and facts. If they did, they would go to Wikipedia.
But they come to your blog because of you. That’s why it’s important to tell a story in your blogs rather than just provide dry data.
It doesn’t matter what the subject is, allow your personality to shine through whatever you’re writing. Once you find what you want to say to your audience and how you want to say it, there’s no stopping you.
10. Guest Bloggers Can Help Grow Your Blog Brand
Now you have to decide who’s going to write your blog.
Are you going to be the only author on the website? This allows you to take control of the blog’s brand yourself.
However, if you include others, you can always benefit from bringing in fresh talent to spice things up. This is especially effective if you make use of guest blogging to reach new audiences.
If you have more than one blogger, it’s important to make sure you set out the guidelines for each blog. This includes everything from the use of language to the length of each post.
Create Your Blog Brand
Keeping a blog is not only about producing great content. It’s also important to develop your blog brand to reach out to your audience.
By following the tips fleshed here, you’ll be on the right path towards building a successful blog.
While at it, be sure to keep tabs on our blog for more useful tips and insights.