When you come across successful blogs, how often do you think that you could have your one no less impactful? If this thought often occurs to you, perhaps, it’s time you start your own blog. The question is: What do you blog about? What are the topics that drive traffic to your blog? What is the point where your experience, expertise or interests meets the want of quality content?
In today’s post, we’ll help you answer these questions and try to walk you by hand through brainstorming and analysis that help you locate a perfect niche for your blog in 2018. This article would be most effective, provided you don’t just get acquainted with all the step, but actually, take your time to accomplish them.
So, are you with us on this journey? Let’s get started!
Step #1: Brainstorm Your Bloggable Passions
If you’re serious about blogging (as you probably are), you’ll be spending a lot of time producing content for the given niche. You’ll have to produce quality content (including long reads) daily or a couple of times per weeks for a couple of years. Many can’t stand this and just burn out if the topic of their choice doesn’t meet their interests and passions.
So, the first step for determining the right thing to blog about is brainstorming all your personal and professional interests in order to come up with the topics, writing about which will be rewarding. Just complete this small task to get a list of such topics in front of you:
Firstly, think about your hobbies or the things you enjoy doing. You shouldn’t necessarily be a past master at them. Your sincere interest and fascination are sufficient. For example, let’s say, you’re a videography lover. That could be an awesome niche. You can share your works, details on creation process, technology tips, reviews and more.
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Secondly, think about your untapped interests, i.e. the things you always felt attracted to but never had a chance to explore in depth. Why don’t you jump on them and start blogging about your experience? For instance, you might have always wanted to learn watercolor painting. Buy the supplies and go ahead! Share your insights in the blog and write on watercolor art as much as you can. If your interest is deeply rooted and sincere, you’ll get a firm grasp on your target audience.
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Last but not least, think about the things you know inside-out. This will make a solid ground for producing insightful, expertise-loaded content. For example, it’s great if your professional interests fall into this category. Although, you shouldn’t be sick and tired of your occupation. Alternatively, you may be good at decoration, renovation, childcare, whatever. Then, start sharing your experiences, tips, and pieces of advice, and you can make it one of the most impactful blogs in the given niche.
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After completing this exercise, you’ll end up with the list of topics, writing about which will be fulfilling for you. If you’ve got more than 3 topics on your list, you’re doing great. Let’s move on to the next step!
Step #2: Sizing Your Niche
Choosing the niche of passion is a good starter. However, just having the direction is often not enough. To succeed in blogging, you’ve got to know precisely what you cover in your blog and what you leave to others.
Why is it so important? Mind the following considerations:
- If you choose the niche that’s too broad, you’ll have to compete with all the other bloggers in that niche for audience’s attention. Moreover, you’ll end up with millions of key-word ideas and won’t be ever able to build a fruitful SEO strategy.
For example, let’s say you want to blog about health as you’re pretty much into living sanely till the very day of your death. You’ll have to cover disease prevention, healthy nutrition, sports and physical activity and other related. No matter how hard you blog, you’ll ultimately lose it to those blogs that cover just one aspect and have a strong SEO strategy for their niche.
- On the other hand, having a niche that’s to narrow is also a nowhere road. If you blog about unsaturated fats exclusively, you’ll hardly find a large returning audience and will sooner or later run out of article topics.
So, how do you determine the size of your niche? Below, we’ve got a simple step-by-step guide you follow:
- Come up with top 5 keywords for your blog niche.
- Sign up or log in to Google Keyword Planner, which is an ultimate trusted point of reference when it comes to search volume. If you’re after alternatives, try the free SERPs tool or the freemium WordTracker.
- Once you’re in the Google’s tool, opt for “Search for new keywords using a phrase, website, or category” and a panel to test your keywords will open up:
- Enter your first keyword where it says ‘Your product or service’ and see the average search volume for the last 12 month. Repeat for each keyword.
- Count the total search volume for the 5 chosen keywords. If it’s more than 10K per month, your niche isn’t too small. If it’s below 30K, your niche isn’t too big either. Great choice!
Step #3: Finding Your Competitors
Well, the word ‘competition’ doesn’t get you a flush of positive emotions, right? However, you need it. The web is full of all kinds of content. If there are no blogs similar to your one, there’s a chance you’re about to have a very weird kind of blog.
You shouldn’t be scared of competition. Treat it as a chance to wrack your brain and create new value in the given niche. Just take an alternative approach, make it more integrative, diverse and insightful, and you’ll be likely to beat the competition and create a buzz online.
The fact that you have competition means that there’s a portion of online audience craving for the content you’re about to deliver. So, how do you discover your competition? We’ve got tips for you below:
- Start out with a simple Google search. Google “(your niche)” blog and “top (your niche) blogs”. See the websites that pop up on the first SERP. Analyze them: examine the topics they cover, content length, social integration and the obvious monetization (e.g. ads they display).
- Next, examine your niche representation on social media. Check for popular niche-related Facebook pages, Instagram and Twitter accounts. If they have more than 1K subscribers, your niche has its audience.
- Currently, there are still niches that are underrepresented online. However, they might have a strong presence in the offline world. Think, whether there are offline magazines and books in your niche. You can learn about them running a search on Amazon and on Google. Found some present-day publications? Good for you! Their audience will gladly supplement their offline content sources with your blog.
So, if at least two out of three searches revealed your competition, your niche’s got its juice. If these are the active blogs in your niche that are missing, while the social media and offline representation do well, your blog’s gonna be hot! That’s just the best-case scenario!
On the other hand, if all the three searches gave positive results, your journey may be tougher as the niche you’re into is already covered by many. To make your mark, you’ll have to deliver something that all the other blogs in your niche don’t. But don’t get disillusioned. There’s always a room for beating that competition and becoming one of the top blogs in the niche!
Step #4: Monetization Perspectives
Let’s be frank. You’re about to spend a good portion of your time blogging in the given niche. If you don’t get something palpable out of it, you’ll probably feel burnt out one day and ditch it. However, if your blog brings you additional income, this would likely be a motivation to keep blogging.
So, even you’re not planning to monetize your blog in the nearest future, having this option on board is good. Let’s see how you inspect the potential monetization of your blog in the given niche:
- First of all, have you looked into the ways your competitors monetize their blogs? You can do just the same.
- Secondly, think of the big brands in your niche. Are they potential advertisers? Moreover, once your blog gets traction, you can earn by collaborating with them and reviewing their products (of course, if you like them).
- Thirdly, think whether you can earn sharing your niche-related experience and expertise. For example, you can design and run an in-depth online webinar series or offer an e-book that your audience will pay for.
- Next, blogging may create opportunities for earning additional income offline. It opens opportunities for connecting with people and yields new ways to earn money in the given niche.
- Finally, consider niche-related affiliate offers. You can learn about them by dropping by such websites as CJ.com, ShareSale.com, Amazon Associates and others.
It’s important that the niche you’re after is monetizable. If a couple of niches did equally well in the previous steps, this step is likely to help you make the final choice. Stick to that choice. With strong monetization options, becoming a full-time blogger and living off your passion may one day become a dream come true.
Making an Informed Choice
Congrats! Now you know the audience sizes, competition and monetization perspectives for each of the niches you’ve listed. Was you able to single out the niche with the strongest potential? If your answer is ‘Yes’, then, it’s time to get started!
Have two of the niches you listed done equally well? Then, choose the niche that appeals to you more. Simple as that!
Once you know the niche you’re about to go for, you can nail it with top-rated personal page WordPress themes. These WordPress templates come with all the tools and plugins you need to make a sound entry to the blogging universe. At the same time, they make your blogging journey simpler thanks to pre-built WYSIWYG builders, sound SEO options and unique UX boosters:
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If you have any questions or comments, you’re welcome to share them below. We wish you good luck in reaching prominence with your online blog!
Stay tuned for more!