Do you ever think about obtaining certifications to benefit your blogging career?
The chances are you’re wondering why someone would take a course for blogging, but this is not about impressing recruiters.
You should take certifications because it gives you the chance to learn the vital skills needed to take your blogging career to the next level. Taking certifications is about giving yourself the tools needed to become successful.
Here’s a list of the best certifications for improving your blogging skills.
Blogging University is one of the most respected platforms on the Internet. This course is aimed at beginners and consists of a complete guide to Affiliate Marketing and blogging that you should learn from cover to cover.
If you haven’t been in this business long, it’s an excellent starting point for bloggers who need to learn about the different aspects of starting a blog and getting those first few readers.
The core of a successful blogger is marketing. Just because you spend a lot of time on social media doesn’t make you proficient at marketing on social media.
Digital Marketing course is aimed at platform proficiency. Marketmotive helps its learners to prepare for OMCA exam, Google AdWords, Google Analytics, Facebook, and YouTube exams through 53 hours of instructor-led training, 40+ hours of self-paced video and 10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics, and email marketing.
You’ll learn about relevant digital marketing skills and utilizing paid advertising on the primary social media platforms.
Bloggers will spend a lot of time on social media, but Facebook remains the most popular platform in the world. It also comes with the most advanced advertising platform of all the social media platforms in use today.
Facebook Blueprint is Facebook’s own marketing program. You’ll spend your time studying the different features of Facebook, with a focus on the Power Editor.
It comes with case studies and helps from real life businesses to help you better understand the lessons presented.
Hubspot is another big player in the world of online marketing. Content marketing is another essential skill every blogger needs to become proficient.
Yes, you’ll be spending a lot of your time writing in-depth information about your subject. Typically, there are always aspects of any blog dedicated to content marketing.
It could be a biography, a landing page, or just a conclusion at the end of each post.
These are all opportunities to pull people in, and this content marketing course will show you how to do it.
One of the ways bloggers get noticed is through SEO. However, it can take months to begin to climb up the rankings. That’s why one of the strongest tools in your arsenal is Google AdWords.
Google’s advertising platform is not for beginners. It can seem confusing and it may not take long to lose money.
The Google AdWords SEO course from Google will show you how to best take advantage of the platform and gain the results you want.
Another major platform for bloggers, outside of the Facebook sphere of influence, is Twitter. There’s a lot of confusion regarding how you can take advantage of Twitter for blogging purposes.
Twitter Flight School was originally nothing more than a course aimed at businesses. It was never designed to be made available to the public.
But the massive success of Twitter Flight School convinced Twitter to make it publicly accessible. Now you can do just that in 10-minute segments.
It covers real-time marketing and explains how you can take advantage of trends and get Twitter users to click on your blog.
Hootsuite is a type of social media management platform. Most bloggers discover they need platforms like these to manage their various social media platforms. It saves a lot of time and allows you to spend more time writing great blogs.
Hootsuite Academy is your certification for taking full advantage of social media management platforms. You’ll learn about social selling, social media marketing, and advanced social media strategies for boosting your blog.
The Blog Academy is a more blogging centric certification. This is more about teaching you how to write blogs that are going to capture the attention of your target market. They believe that blogging is about so much more than putting words on a page.
It’s one of the few courses that also have in-person courses. Other than that, their lessons are presented through online classes.
The biggest advantage of using this course is that you’ll learn about blogging strategy, which is arguably where most bloggers fail.
One of the biggest income streams for bloggers is affiliate marketing. Far from being dead, affiliate marketing is alive and well.
ClickBank Marketing will show you how to launch affiliate marketing campaigns and use your blog and social media platforms to get affiliate sales.
The course is presented by KC Tan, who is well-known in the affiliate marketing community as being a master. You’ll learn how to select the right products for your blog and how to manage your campaigns.
If you choose an affiliate marketing campaign, this is the one to use.
Finally, you need to concentrate on building a newsletter list to really lock readers into your blog. It will also keep your hard-won customers updated on what you’re doing and what you have to offer.
Email List Building Tech Guide is a great training program for bloggers who are starting out with a low number of subscribers. It gives you the blueprint to prevent you from spending hundreds of hours on trial and error.
Last Word – The Certifications You Need to Build a Successful Blog
By following these ten certifications you’ll learn about every aspect of building a successful blog. You won’t be wasting your time on pointless trial and error because you’ll already know what works and what doesn’t.
So, what is the weakest area of blogging you need to work on in 2019?