In order to build a successful blog, you have to think big right from the start. Not just about the ultimate dreams and goals for your site, but also how you are going to get there. With more than a billion active websites and blogs on the internet today, it’s super easy to get started with a site of your own, but it’s very different to stand out from the crowd and actually make money from your site.
Of course, your options for why you are starting and if you even wanted to try and make money with it are two different things. Many blogs are for personal use or as a hobby, while others are for businesses and to help promote different services to audiences around the world.
In any event, if you have things to say and you know how you’re going to say them, you’ve already made the first step. But for your blog to grow, you have to aim at building more than traffic! In 2019, getting sheer numbers is not the equivalent of success anymore.
If you want your blog to be a hit, then you have to build a community!
Here are some essential tips on how to do that:
Understand the Basics of Blog Building 101
Before anything else, you have to learn how to be a blogger from tech to text. That means that you have to become a proficient WordPress user and set up a platform that your readers will actually want to use. You have to cover everything from design to SEO and all the way to social media. In 2019, a successful blog has to be connected socially because this enables it to reach many more users.
This also means that your blog strategy must be an integrated approach to WordPress, Facebook, YouTube, Instagram, and Twitter, at least.
Engage your readers to interact with you and with each other
Since you are helping people solve their cooking, fashion, travel, or tech problems, ask them for their opinion, their comments, their likes, and their dislikes. Strike up a conversation with your readers and engage them to interact with you via comments. Moreover, try to get them to interact with each other as well to get them to feel like they are part of an actual community.
A great way to accomplish this is to try gamification and seeing how it works with your audience. This simply means creating polls, small games, or competitions for your readers. These will convince them to interact with your content from an entirely different side.
Find out what your readers need and write about it
Do you know what people care about the most? Their problems. If you can help people solve their problems, then they will become your readers. Whether you are building a cooking blog, a fashion blog, or a tech blog, the central part of your content strategy should be identifying the problems, struggles, and issues that your target audience is dealing with. If you write about how these problems can be fixed, then the people are going to listen!
Don’t write about yourself, write about your readers!
Just to make this clear, you are not the one fixing your readers’ problems. You are merely providing the resources for them to do it. Be humble, be modest, be helpful, and your readers will feel the love and they will come back for more. Remember that your readers’ problems are your main focus, so don’t make yourself the center of attention. People are likelier to remember you if you are genuinely helpful than if you tell them that you are their savior. Your readers want to be the main characters in your content, so write things that they can relate to!
Check your competition and be better!
Whichever niche you’ve chosen to blog about, you are most likely not the only one who’s doing it. You have competition out there and it’s your responsibility to get acquainted with what they are doing so that you can do it better! Do your research on what your competitors are writing about. Think about it as a virtual brainstorming session because this will give you plenty of ideas on what you should cover in your content.
Remember that your aim is to top what they’ve done and to do it all in your voice and by your standards. It’s not just about knowing who your competition and where/how they are moving up in the search results and creating content, but also how you can replicate their process and do it even better.
Build your very own online community
Whether it’s targeted on fashion, cooking, or travel, a blog unites people who share the same needs or the same interests. This is something that you can use to your advantage because your audience can actually turn into a community if you facilitate this process. That means that you have to help them see that they have things in common with your other readers. To do that, you have to encourage user-generated content and maximize its potential when you get it.
For instance, you can have a section on your blog, which is dedicated to questions that your readers put up. You can answer these questions, but you can also encourage other users to contribute. And if you would like to expand upon the concept of buiding a community, you could also replicate your content within a private group, or starting a new Facebook Fan Page at the very least. This works really well because it builds another source of traffic and community for your brand, while also being on Facebook — which already has over two billion users.
To sum it all up, building a blog means focusing on your users – on the problems they are facing, on how they can solve them, and on what gets them to engage.
Analyze your competition and find out how you can be better than them – they will give you some awesome ideas on how to do the fine-tuning for your content. Write in your voice, always, but don’t write about yourself, write about your users – and they will feel cherished and loved, and they will keep coming back for more!
The more you experiment with your blogging efforts, the better you will get at it over time. Remember, Rome wasn’t built in a day… and neither wil the ultimate success of your blog.