Good (and even great) content will need an effective SEO strategy. There are simply way too many active sites on the internet today and there is way too much competition out there as well. Not only do you need to create great content, it also needs to be much better than the competition and also promoted in an effective way. This is where many bloggers, brands and content creators go wrong. It’s not about pushing as much content out there as you can, it’s about providing value and then being able to continually market that same piece of content.
A perfect example of how to do this is through the use of “expert roundup” style posts. Best of all, this will only take your time and effort… versus having to put up a lot of money.
Expert roundups are one of the best ways to not only create content and provide value to your audience, it’s also a great way to increase traffic, social shares, and backlinks as well.
One of the most read articles we’ve created on the blog was a roundup that was focused on recommended web hosting solutions. We reached out to more than 100+ site owners, bloggers and influencers to ask them about who is hosting their site, then we made a really great expert roundup based on their responses.
How Expert Roundups Work and What You Need to Know
The way an expert round-up post works is simple. As the site owner or content creator, it’s your job to perform the necessary outreach to several industry experts and compile all of their responses and answers into one big mega post. With this in mind, only ask ONE question when sending emails out to experts, and make sure it’s one that is also going to provide value to your audience.
You can see a few examples of expert roundups across different niche markets through the resources below:
- Expert Roundup Posts: 18 Examples in Different Niche Markets
- 21 Branding Experts Share their Best Infographic Marketing Tips
- How to Start a Successful Blog – 82 Experts Share Their Best Blog Tips
- When Asked About the Future of SEO, here’s what 25 Experts think!
- 90 SEO Experts Talk White Hat Link Building, Outsourcing And Scaling
As you can see from the examples above, expert round up style posts work extremely well in the online marketing and business space — however, they also work in any niche market where audiences are looking for guidance or information. They’ve also been created and published on many gardening, mom, parenting, shopping, and toy review blogs as well.
The value in creating an expert round up for your site is not just in the 5,000+ words of content is can create, but also in the authority and expertise that you can then associate with your blog as well. It’s also a good idea to reach out to all of the experts who have been featured in your article and ask them to share the roundup with their audience as well. Just imagine how may social followers this could collectively be!
If you’d like to learn more about expert roundups and how to create and promote them in the best way possible, also refer to my latest article in Inc. Magazine.
The article outlines many of the talking points above, while also covering the many benefits of creating and running your own expert roundups… which include:
- The ability to feature industry experts on your site and associate their names and expertise with your blog.
- Creating a super detailed article with potentially 5,000+ words of content, all from other industry experts.
- Massive social sharing and promotion opportunities, as each expert featured within your article, should be sharing it with their audiences as well.
Before going live with an expert roundup on your site, be sure to consider all the key points above and also to check out what type of questions and experts have performed best in other round up posts.