If you write well-thought SEO-optimized posts but get fewer click-throughs than you deserve, you must be missing something important. It may be the case that your great posts have commonplace titles that just fail to grab users’ attention. Today, we’ll talk about improving the effectiveness of your WordPress post titles and getting all those clicks your insightful content deserves.

While the choice of a WordPress theme determines whether newcomers get the hang of your website or ditch it, your WordPress post title choice determines whether users get to see your website and your posts or bypass them lured by other more engrossing titles. It’s not hard to conclude that WordPress post titles are very important. That’s why coining a gem title becomes an art in itself. To master it, you’ve got to equip yourself with comprehensive recommendations that we bring to you below.

#1: Make It Riveting

Judging a blog post by its title is a new-gen incarnation of ‘judging a book by its cover’. Coining a riveting post title that makes it through mediocrity is a gateway to getting more clicks and views for your content. Here’s a couple of tried-and-tested tactics that help you make an eye-catching title that engrosses once seen:

• Sprinkle your title with some uncommon and emotional language. Such words as ‘great’, ‘best’ and ‘awesome’ aren’t the ones that stir the interest of cherished Interned audience anymore. To intrigue, your readers-to-be, cast standard wording aside and come up with more exquisite and piquant word choice. At the same time, you’ve got to make sure that you include words that appeal to users’ emotions (better to the positive ones). For this, you may use superlatives or trigger words (we’ll discuss this later on).
  For example, if you’re about to go for ’10 Great Reasons to Practice Yoga’, better change it to ’10 Compelling/Mind-boggling/Consummate Reasons to Practice Yoga’. This would be a more catchy option, wouldn’t it?
• Ignite the sense of exclusivity. Humans love being part of something exclusive and are eager to learn new ways to tap into superiority. Can you help them? If yes, hint upon this in your WordPress post title. Examples would be: ‘REVEALED: 19 Things to Know Before You Start a Blog’ or ’10 Secrets of the Best Converting CTA Buttons Unveiled’. Both titles suggest that you’re giving out some kind of a know-how that’s just one click away from the user.
• Create the sense of urgency. Pointing out certain time constraints in your title is a fireproof way to get more users click. So, if you’re running some kind of a time-sensitive promotion, take advantage of this by creating the sense of urgency. In this vein, transform the title: ‘How to Get Up to -70% on All Themes & Templates’ into ‘70% Discount on All Themes and Templates: 3 Days Only’.
• Show why your content is extraordinary. If your content is great, you should come up with the title that shows this. If your article is an all-encompassing lengthy read, call it ‘A Huge/King-Size/One-stop Guide On…’ to get everyone curious what’s inside. Transform the repetitive title ‘How to Start a Blog’ into ‘My 9,381-Word Guide on How to Start a Blog and Dominate Your Niche’ and users will immediately get that this is not a run-of-the-mill 1K-word article.

#2: Optimize Your WordPress Post Titles for SEO

Most importantly, you’ve got to get your title seen by potential readers. That’s why you have to optimize it for SEO. This takes completing a couple of steps:

• First of all, you have to determine the main keyword that you want your article to rank for. For this, you’ll have to resort to a keyword analyzer tool, e.g. Google Adwords Keyword tool, Ahrefs, Semrush, etc. There you have to analyze the keywords that apply to your article and find the one with high ‘Search volume’ and low competition. This is the keyword with the highest potential that you can freely employ as your main keyword for the article.
  
• Then, you’ll have to use it in your title without modifications. For more striking results, you can utilize the main keyword ‘+’ one of the additional keywords in your blog title. In this case, it’s important to ensure that the main keyword comes first and the second one appears after it.
• Let’s see an example. Let’s say, you have the main key phrase ‘Free Material Design UI Kit’ and secondary keywords such as ‘Free Kits’ and ‘Icon Sets’. You can get this all into your title with the main keyword coming first. The resulting title ‘Free Material Design UI Kit 2018: Top 40+ Free Kits and Icon Sets’ is a treat both for crawlers and readers in search for the ultimate collection of fresh tools. Well, you nailed it, didn’t you?
• When it comes to ranking for long-tail keywords (e.g. ‘Search Engine Optimization Los Angeles’), the only simple trick is using these keywords in your titles without a single modification. Something like ‘Search Engine Optimization Los Angeles: Top 10 Agencies To Consult’ will be just fine to let you tap into the potential of highly specific keywords, for which the competition is low.
  

#3: Make Sure Your Title Matches Article Content

On the quest for a winning article title, you shouldn’t get far away from what your content is about. First of all, you’ve got to make sure that the main keyword used in the title gets the largest number of reiterations throughout the article and reflects its topic. Secondly, you’ve got to make sure you cover the topic that your title suggests and refrain from lengthy diversions. Such approach ensures that users don’t feel tricked into reading your article that fails to deliver what it promises.

#4: Use Numbers or Trigger Words

These are numbers that have endless potential to drive clicks. Users adore lists as this suggests that they’ll get hands on a well-structured article that lists certain items. Adding a number as a prefix or suffix is a bulletproof way to stir curiosity and drive readers in. Moreover, numbers make a great caption per se, without making you invent a lot on top. Just compare:

• ‘Cats are Great Companions’ sounds unimpressive
• while ’19 Reasons Why Cats Are Great Companions’ is way better.
• To top it off, sprinkle some emotion words in as suggested in Tip #1 and you’ll get a perfect title: ‘19 Surprising Reasons Why Cats Make Brilliant Companions’. Good job!

Undoubtedly, not all of your articles should be turned into lists. If a number doesn’t seem to fit the content, you can employ trigger words to get users interested. These are the following words:

• ’How…?’
• ’Why…?’
• ’What…?’

Trigger words help you highlight what is the question that you look into in your article is. They do a great job igniting the curiosity and getting more readers into reading your post. Some examples of titles with trigger words come below:

• ’Master the Art of Branding: How to Design an Outstanding Logo’
• ’Why Your Website Should Speak Mother-tongues with WPML-ready WordPress themes’
• ’Why Fonts Matter: Insights to UX and Typography’

#5: Use Headline Analyzers

Forging inimitable WordPress post titles, you aren’t supposed to struggle all alone. There are great tools that can help you cope with the task. Below you’ll find some suggestions that are absolutely free to use:

• Coschedule’s Headline Analyzer
• Hemingway Sharethrough
• SEOPressor’s Title Generator
• Blog Title Generator – BlogAbout by Impact

Headline analyzers do a great job calculating and visualizing the effectiveness of your WordPress post titles. Below comes the ‘Word Balance’ section of Coschedule Headline Analyzer’s results. They also check whether your title has the right number of characters (55 characters is the’ golden middle’) and words (up to 10 words is OK). Moreover, this analyzer highlights the words that a user catches when eye-scanning your title and lets you preview the title appearance in Google search results.

Wrapping Up

Congrats! Now you’re armored to write most compelling and effective WordPress post titles to get users in and solidify your popularity on the web.

Are there any other title creation tips that you deem effective? Do not hesitate to share them with others in the Comments section below. Your questions and remarks are also warmly welcomed.

Stay tuned for more!

To many, search engine optimization can seem like an elusive concept. It may sound like it’s very challenging to conquer. Truthfully, it can be if you procrastinate and refrain from taking it seriously. If you approach it with the mindset of education and business development, you’ll be able to master search engine optimization practices. The key to SEO mastery is education. When you gain the knowledge, you’ll have more confidence to try different SEO tactics and will naturally become better.

A great example of this is the fact that all bloggers and site owners must start from zero. There are many resources online for how to start a blog, but if you want to find success with a website or blog of your own, it’s not just about writing content and building something of your own, you also need to understand the basics of attracting an audience through the search results and how to rank above the competition. Just like anything worth doing or achieving in life, it will take time, effort, and dedication to see results — just like it did when you were a child in school.

In order to get the education, start with online resources. Consider these seven quality resource guides to get the ball rolling in the SEO department.

1. The Beginner’s Guide to SEO by Moz

To date, this resource has been downloaded and read over 3 million times. This speaks volumes in relation to its value. It’s written by Rand Fishkin and the staff at Moz. There’s a total of ten chapters. Chapter One focuses on how search engines operate and run. Chapter Two focuses specifically on how the everyday consumer interacts with search engines like Google. You’ll learn more about why search engine marketing is essential in Chapter Three. Chapter Four covers the basics of search engine-friendly design and website development tactics. Chapter Five covers the intricacies of keyword research, which is a chapter you can’t skip. Chapter Six focuses on usability, experience and content and their relations to the rankings. Chapter Seven covers all things related to link-building and growing popularity. Chapter Eight is a conversation surrounding the tools and services you’ll want to use when you’re working on SEO strategies. Chapter Nine exposes the various myths and misconceptions surrounding search engines. This will also be helpful for shaping and shifting your mindset toward search engine optimization. Chapter Ten culminates with education relating to how to track your results and measure the success of your efforts.

2. Search Engine Land’s Guide to SEO

The Search Engine Land’s Guide to SEO includes a nifty Periodic Table of SEO Success Factors. There are nine chapters in this success guide. According to the creators of Search Engine Land, there are numerous types of success factors. In Chapter One, they teach more about the three major groups. Those groups involve on-the-page SEO, off-the-page SEO and violations. Chapter Two focuses on content fundamentals. It’s often stated that content is king. You’ll learn more about concepts like content quality, the use of keywords within content and more. Chapter Three covers site architecture, duplication and more. Strategies that cover a site’s mobile-friendliness and more are also covered in this section. Chapter Four is the hub for HTML. Title tags, meta descriptions, header tags and structured data are all important factors to consider surrounding the HTML conversation. Chapter Five covers all things regarding trust. Is your site an authority site? Do you get good engagement? Can the search engines trust you enough to send people to your site? This discussion is incredibly important in relation to SEO. The other chapters continue to go in-depth on matter such as links, personalization and social factors.

3. Google’s Guide to SEO

This 32-page resource guide is an in-depth look at SEO basics and strategies. Creating unique page titles and using the description meta-tag is crucial. You’ll learn how to improve the structure of the website as well as the URLs. If you’ve ever visited a confusing website, you’ll understand how ineffective it can be. This guide shares more about how to make sure your site is easy to effectively navigate. Robots and crawlers are all issues you’ll have to deal with when approaching SEO. A large percentage of people operate primarily on their smartphones. Knowing this, the mobile experience for SEO needs to be taken into account. This guide covers more about how to notify Google of mobile sites and how to guide your users correctly. In the final pages of this resource guide, you’ll also get links that take you to other supportive resources. As a resource that comes straight from Google, it’s wise to read this all the way through. After all, Google is the #1 search engine and visited website in the world.

4. Google SEO Guide: The Ultimate Google SEO Resource

This resource guide does a great job of breaking down the complexities of SEO into a few specific subgroups. The first area of coverage is the perfect keyword. There actually isn’t just one perfect keyword. However, knowing and using the right keywords will help you create good content. It’s important to find your keywords first and then work your content around the right keyword. Ultimately, it’s still important to make sure the content and keywords match and feel organic. On-Page Optimization is another major subgroup to focus on. This area covers the actual placement of the keywords, the body of the text, meta tags and other terms. The last subgroup covers the topics of link building and content promotion. Link building 101 is one of the discussed sections. Backlinking involves linking to other articles and blog posts that connect to the same topic. Those links will also register in the search engines. If they all contain great content, your main website will get more approval from the algorithms.

5. SEO Book Glossary

Terminology is so important. There are so many technical terms in any niche. On the other hand, there are tons of slang terms and informal language that so many people use as well. Just like many Millenials use texting terms like “IDK” and “BTW” in actual language, search engine optimization professionals and marketers have their own terminology for various efforts. This website serves as a resource guide and a glossary. You can learn more about different terms like ad retargeting, PHP (PHP Hypertext Preprocessor) and paid inclusion. There are ao many other terms to consider and others include numbers. Have you ever seen the number ‘301’ on a website page? Well, it’s definitely not an indication of the Maryland area code. It’s actually a signal to let website visitors know that the page has been moved permanently. If you see the number ‘404’, know that it’s not redirection you to the Atlanta area code. This number signifies that the server wasn’t able to locate the URL. Knowing these terms and lingo will really help you so that you can fluently speak the language, communicate the language and not get frustrated when you hit a wall. It’s easy to just revert back to this glossary and gain some more clarity on a concept you may not know or understand.

6. Link Building for SEO

This guide is supported through Backlinko and is currently updated to the 2017 version. This is a really excellent resource with captivating graphics, succinct language and effectiveness in teaching SEO concepts to beginners. Chapter One focuses on the fundamentals of link-building and builds such a strong foundation. Chapter Two focuses on teaching you how to find high-quality links. Chapter Three discusses the intricacies of content marketing and creation. As previously mentioned, content is king and this guide doesn’t ignore that at all. Chapter Four targets email outreach and the role it plays in link building for SEO. This is an interesting fact that most guides don’t cover. Chapter Five talks about black hat links. Black hat links are links that use really aggressive SEO strategies and go against search engine guidelines. Sure, you might be able to gain traffic, but you’ll be cheating the system. This guide talks about the realities of pursuing black hat links. Chapter Six discusses link building strategies that are encouraged. Chapter Seven focuses on new case studies. New case studies are helpful because you can ses the bird’s eye view of a person’s journey using the proper SEO strategies. Chapter Eight takes it up a notch and helps you upgrade your efforts and begin advanced link building strategies.

7. Whiteboard Friday

This is an amazing resource by Moz and comes in the form of a website section on their page. This is the only resource guide on this list that’s actually comprised of a video series. Whiteboard Friday focuses relaying the information on topics such as image link building, your competitor’s keywords, optimized headlines and more. If you’re a person who prefers visuals and audio in one presentation, Whiteboard Friday will be a great resource for you. As the topics covered span the gamut, you can cherry pick and decide which videos you’d like to focus on and learn more about.

These resources will really help you become educated within the subject area of search engine optimization. If they seem so overwhelming, there’s an approach you can take. Take a look at the different resources and see which one speaks to you the best. Start with a beginner’s guide to get you started. Take in the information on a consistent basis and begin practicing. As you build a strategy that works for you, do your best to make sure that you implement new practices into the mix. As you implement more, you’ll be able to achieve more results. For now, start with the education portion and study it daily. Before long, you’ll be able to understand SEO and implement practices in your sleep.

There’s a lot that goes into building a blog or website, isn’t there? You need to create the design, think about what your site will be about, include exciting graphics, videos, and other media, and connect it to your social media.

But there is another factor that is just as important: creating valid backlinks.

How vital is link-building to your websites and digital properties?

Whether you know it or not, it is one of the most critical actions that you can take to ensure that you improve your SEO while keeping your content relevant and interesting to your target audience.

Backlinks tell the search engines that your site is essential. When the web bots scroll your pages for fresh content or links, it scrolls the entire web. When it finds links, it will associate the link URL with your site and check for relevance and the number of links that are present. The more links that link back to your site, the higher you may be ranked. It is not the only factor in ranking. But it is an important one! Valid and relevant backlinks tell Google how popular your site is!

How to Build Backlinks

But how do you build links yourself so that your results will be what you need to be successful? If you research this topic in Google, you will find that you would need to create about 4,000-10,000 backlinks if you want to try to get on the first page of Google. Remember backlinks are links that are coming into your page from other sites and URLs. We are not talking about links that you are putting on your page to other sites. These are known as “internal links.”

Another word for backlinks is “external links.” These links come from other pages, including your own. So, while you don’t have a lot of control over these types of links, you do have some control. For example, you can link from your blogs, from your other pages on your website, and from your YouTube channel to your site. These would also be considered “backlinks.”

Google’s Take on Cross Promotions of Content

Google has stated that you are not going to be penalized for linking to your other content within your network of sites or web properties, provided that all links contain relevant content that is related to the topic or subject area.

If you have two different sites, for example, perhaps one on gardening and one on freelance writing, you should refrain from linking from the gardening site to the freelance writing site, since they are not related. Instead, have a blog addressing gardening that focuses on a particular type of flower or plant and link from that instead. This will keep your content relevant and prevent you from being penalized by Google.

Relevance has always been significant to Google from the very beginning. Going all the way back to 2003 or 2004 when Google first started issuing updates in their technology, they stated that relevance is essential. So stick to this concept when interlinking your content and creating your backlinks.

How to Get Natural Links from Others’ Sites

While it’s okay to cross-promote your content to some degree within your various web properties, you will get a higher ranking score when you get backlinks from other people’s sites. How do you get these other site owners to link out to your page?

1. First, create great content.

The most important thing when you are creating backlinks is first to create great, engaging content. If you have valuable content that people like, they will be more likely to naturally want to link to your site, perhaps without ever asking them to do so. Getting these natural backlinks from site owners or bloggers who like your content is the best way to get backlinks. Google will read your site as “popular” the more backlinks you get, so you may want to ask your customers or business partners to link to you as a general rule, provided their content is relevant to yours.

2. Offer to return the favor or help in some way.

You can get something for nothing. So, if you ask someone to link to you, offer to do something for them in return. Connecting back to their site is one way, but don’t overdo this as Google may penalize too many link exchanges. Instead, how about offering a nice eBook download on a favorite topic or having them create a guest post on your site for free advertising for their business.

3. Be an influencer.

Site owners are always looking for people who are influencers in their industry to help them increase their credibility. By connecting to people in your field who have a bit more influence that you do, you can increase your following greatly in a shorter span of time than trying to do it all yourself.

4. Explain the benefits of linking to your site or offer some incentive.

If you need lots of backlinks to your site, you need to show people the benefits of doing so. Again, think of what you can do for them to return the favor and offer to help promote something for them such as a product or service that they want to get more exposure for. Create a review on their Facebook page or let them do a guest post on your blog. It can be a mutually beneficial arrangement in many cases.

5. Leave a form on your page for setting up backlinks.

If you want to build up backlinks for your site or URLs, consider leaving a form on your page specifically for this purpose. You can create a short form using an easy automatic form creator like formsite.com to create forms quickly and easily.

You can make the values simple and just ask people who are willing to backlink to you to fill out the short form. Have them give you their email address and website so that you can contact them and look at their page content to see if it’s a good fit. Then you can contact them to iron out the details and decide how the link will work.

The Importance of Anchor Text

One important detail is to consider the anchor text that you will use to link to your site. This improves your SEO if done correctly but back choices in anchor text can sometimes negatively affect your SEO. Google is not extremely picky regarding the choice of words. But if you use the word “gardening” as your anchor text, but the site you are linking to is about how to change the oil in your car, you could get knocked down by Google. Remember, always keep your content relevant. Anchoring text is fine, and it has to be done to create backlinks. But give it some thought which text you will anchor.

To improve your SEO, you should choose relevant terms always.

White Hat vs. Black Hat

Ethics is always important whether you are dealing with people online or in the real world. You should avoid all “Black Hat” techniques at all costs. You may get away with it for awhile, but eventually, it will catch up with you, and you will lose customers and visitors because they realize they are being tricked.

Don’t use redirects to another site. Don’t use keyword stuffing or overly spammy links where it is obvious you are only out to make a dollar. Remember you should always think about the searcher and what they want. If you are using certain keywords to improve your SEO on your page, you should think about why the searcher put in these words, to begin with, and try to deliver valuable content without any obligation.

If you do this, you will find that it will work for you in a very positive way and you will not just gain a sale but a loyal customer. If people trust you, they are more likely to do business with you. Developing long-term relationships with people should be your ultimate goal.

Black hat techniques are any technique that attempts to override the Google system, trick searchers into a different behavior than they intended, or to try to bait them to follow links that only lead to affiliate links or sales copy. It’s fine to sell things to people in your content, but you must make it obvious that you are selling something. There are many other rules you need to observe when creating content and these rules also apply to backlinks.

Study the backlink rules that Google expects to become more familiar with what they expect. As long as you are creating honest backlinks from your copy or other websites, you should be successful without penalty.

An Easier Way to Backlink

If you want an easier way to create sound backlinks to your pages, you may want to outsource this task to The Hoth. It can be very time-consuming, and a bit tricky to create sound links and mistakes can be made. But when you turn this task over to the expert link builders at The Hoth, you’ll find that they can help make the process easy and take this worry out of your hands.

When you ask the Hoth experts to help you with your SEO, you get a lot of different services that will help you be a success. Creating backlinks is one of these services. They do this by creating quality guest posts with vital keywords that improve your SEO as well as substantial backlinks that tell Google your site is essential. The links will be naturally included when you ask us to help you with your SEO, and you will start getting your pages ranking higher.

High-Quality Article Content from The Hoth

In addition to creating guest posts that include valuable backlinks to increase your SEO, you’ll also get excellently written high-quality content that will engage your audiences as well as improve your results in the searches. The Hoth understands the subtle relationship between search engines and humans and how content must catch the attention of the search engines while appealing to the people who find the content.

When you hire The Hoth’s group of expert bloggers to create your guest posts, you’ll be getting top quality articles while including backlinks naturally within your copy so that you know it is always relevant and you won’t have to worry about Google penalizing you or getting your site lower in the rankings.

Check out the guest post and backlink services and other SEO White Hat services offered by The Hoth and see if it is something you can use to increase your SEO and start watching your site climb in the search rankings.

When it comes to running your own business, the ultimate question that every business owner has to deal with is whether to spend time or money. It seems that every single decision that entrepreneurs make is somehow connected to one or both of these factors.

Which is most important? There is no easy answer to this question. If you spend money to hire someone to do something for you, it will cost your business money. But if you decide to figure it out for yourself, it takes time.

A famous entrepreneur and writer, Peter Voogd states in his book, Six Months to Six Figures, that “you can always get more money, but you can never get more time.” Therefore, he concludes, that time is the more important commodity when it comes to choosing time or money.

Using the “time is more valuable than money” argument, it makes more sense to outsource your SEO and link-building efforts than to attempt to do it all yourself.

By outsourcing these types of tasks to others, you can save hours and hours of time that you can use to do other things in your business that are more important.

Of course, this is not to say that creating backlinks and improving your SEO are not important. In fact, it is essential to create reliable links to and from your site that will increase your ranking and improve your SEO.

Reasons to Outsource

There are several reasons as to why you should probably consider outsourcing your SEO and link-building efforts. Some of the most important ones are listed below.

1. It lets you focus on more executive-level decisions and tasks.

When you are trying to balance SEO and link-building with so many other tasks, it’s hard to find the time to be good at everything! It’s simple common sense and logic to outsource those things that take up too much of your time, and that can detract from the more important and more productive activities that help you stay on track.

2. It ensures that you don’t make careless errors.

Have you ever spent hours learning something only to discover that you made some costly errors in your activity or project? Well, this is easy to do when you are dealing with SEO. That’s because SEO (search engine optimization) deals with computer algorithms, programming languages, and other subtle technical aspects that must be adhered to. If you are unfamiliar with these caveats and rules, you may find that this lack of knowledge will create problems when you are trying to create effective SEO and link-building. Even one mistake may produce major technical glitches in your online marketing efforts. Mistakes like that can be costly.

3. Outsourcing helps you to know that you will have a dedicated team to work on your SEO tasks.

Whenever you can, it is always best to have someone who can dedicate the majority of their time to the task at hand. As a business owner, you have so many other things you have to do to keep your business afloat. But, when you choose to outsource the job to a dedicated SEO team, you will rest assured that they are focusing on your SEO or link-building job and nothing else. The results you get with such an arrangement are almost always better than when you try to just add this task to your already growing list of daily “things to do.”

4. You can get professional SEO builders who know their stuff.

Outsourcing SEO jobs to professionals mean that you’ll be getting expert SEO people who know their thing and do it well. You also don’t have to worry about putting yourself (or your in-house staff) through training on the topic and spend countless hours learning and tweaking your efforts.

5. Your results will be better since you aren’t distracted by all of your other responsibilities.

Freeing yourself from your SEO duties doesn’t mean you don’t have anything to do with it. But the control that you give up is well worth the results when you know you are giving it to people who can help you improve your optimization in a much shorter amount of time than if you tried to do it yourself.

For Do-it-yourselfers

If you still want to work on your SEO yourself and attempt to create your backlinks on your own, we suggest that you make a long list of everything that you will need to do. It is not enough just to throw some keywords together on your site and hope the search engine bots and spiders pick it up.

You have to implement all of the techniques that Google loves so that you’ll be rewarded with the right results. If you create SEO pages, but you have made errors such as keyword stuffing or bad links, it will cost you more in time and money just to fix these things down the road.

Below is a list of some of the most important aspects of SEO and link-building. Study it and refer to it often as you build your own “to do” list. Remember that your goal should be to increase your rankings in the searches, but you should also keep in mind what you hope to achieve outside of this goal such as increasing your leads, improving your level of engagement, or locating errors in your HTML code.

The Benefits of Colocation of Services

If you do decide that your time is more important than money, you will want to focus on getting people who can do some services that are related to SEO building so that you can get more done in the shortest time.

Some of the specific tasks that you will want to focus on include the following:

• Basic SEO and keyword research
• High-quality guest posts
• Link-building and marketing of content
• Press releases and marketing
• Permanent homepage links

If you are scratching your head at some of the above tasks, don’t worry!

You’re not alone. It can be overwhelming at times to figure all of this process out on your own. Just doing keyword research can get complicated as you drill deep into the various words that you could choose to attract people to your site.

Creating high-quality guest posts is not easy, either. Unless you are a naturally-born Shakespeare who knows how to develop witty banter in your sleep, you will need to do some serious research to create the kind of posts or find people to do it who will add to the value of your site or blog.

Link-building is also a job in and of itself. By link-building, we are not just talking about linking to other sites. Those are internal links that everyone does. But you also need to create healthy backlinks and relevant cross-platform connections that will improve your standing in the search engines.

Have you ever thought about creating other assets besides standard blog posts or web content? Creating press releases or different types of unique content can help with this.

You also need permanent links back to your homepage.

What are permalinks?

Permalinks are permanent links that are intended to remain the same for many years and not be as susceptible to the changes that occur over time. Outdates links usually happen after some time has gone by when your web links are unattended or invalid. But creating permanent links can be as easy as creating friendly URLs so you’ll have links that are typically easier for people to remember and refer to.

To better understand permanent links, this of your domain name. If you have had your domain name for any length of time, you know what a lasting link is. Your domain name is meant to be “static,” which means that it does not vary. Other than references to your subdirectories and other pages, your main web URL stays the same over time.

Like your primary DNS, your permanent links are dependable. They don’t change even though the other content on your webpage may change. Think in terms of creating static web assets that people can turn to when they need to depend on information or web properties.

Avoid the headaches completely!

Okay, we trust that we have not given you a headache explaining about permalinks, SEO, and link-building. But, to be honest, it is a headache! Well, it is for the typical web owner or blogger who wants nothing more than to create a website or blog that will be there when your customers come looking for your content.

If only it were that easy! It can be!

While we don’t manage or offer services for this type of work, we do recommend using The Hoth.

When you hire The Hoth for your SEO services, link-building, and keyword research, you get a lot more than just great SEO. They can create permanent links that will stake your claim on the internet and keep you there. We can design web content that not only gets the attention of your target audience but keeps it there. And, best of all, they can build relevant and long-lasting links, all valid and pertinent to your niche that Google will never penalize you.

Well, at least it will be far less likely!

Why Choose The Hoth?

Trusting The Hoth with your web properties like your blog and website is a great decision, and it is something you may want to look into. Their advanced and proven team of SEO experts will enjoy helping business site owners just like you to reach your goals and bring your pages up to where they need to be.

They do this by giving you top-quality well-written content that includes a sound web strategy that includes all of the critical factors. We will write guest blog posts that your customers (and Google) will love. And we will help you create finely-tuned web pages that will get the attention of your much-needed leads and customers.

Think of your goal that you have for your site. What do you wish to accomplish by creating your web content? Remember the purpose of SEO and link-building. It is to improve your standings in the searches when people look for your site.

More specifically, it is the literal and exact “matching up” of the same search words that the searcher is using to find what they want and your site being the result of that search! When that happens, it’s beautiful.

The Hoth can help. Visit their page on SEO and see what we can do for you. At The Hoth, they know what it means to you to become more visible to the people that you need to reach. Their seasoned professionals can give you back your time. Because you can always make more money. But you can never get back the time!

Are you struggling to get the quality leads you to need to promote your business? Do you need to improve your ranking or want to improve your level of “social proof?”

Perhaps you should consider writing a customized press release for your brand, online business, or even your blog. If you have never had a press release done, now’s a good time to do it. Press releases tell the world that your brand and your announcement is essential. After all, only the most important people and business owners put out a press release.

People crave news, especially when it involves information from their favorite sources such as online publications and journals. The key to wide distribution is just to increase your reach. A well-written press release can do this.

Rules for Writing a Press Release

There are a few rules in putting out a press release that you need to be familiar with before launching your announcement. Below are some of the requirements of a national press release that you need to know before writing it or trying to find a distribution for it.

1. You must have an important announcement to make. Remember that press releases are news items. It must be something that is newsworthy that you can state as fact and not just an opinion. It should have some significance for your target audience, and the information must be provable. In other words, you can’t make it a sales pitch for your business.

2. You are usually allowed to put your business link one time in the body of the press release. This often comes near the end of the statement and can be linked back to your site. But it must be done naturally and not in a way that is overly burdened with sales jargon or promotional speech.

3. You must include contact information near the bottom of the document. PR Web always requires this, as do most other public relations firms where you might publish your release. This gives readers an opportunity to check out your information and see who you are before they decide to do business with you. It also increases the level of credibility for the article. Your contact information should usually include your name and name of your company, your physical address, and phone number or email and website URL. But always check the specific requirements for the site that you plan to post the press release on.

4. Tone must be business formal style. In most cases, you don’t need to use the same conversational tone that you would on your blog or on your website. The tone and style should reflect the professional tone and style of your company and the standards that you hold important within your company. People may form an opinion of you based upon the way that you present your announcement within the press release so think carefully as you write this.

5. Provide valid quotes from authority figures. If you have a quote from your CEO or other people within your organization that doesn’t mind being quoted, include this in your press release as well. You need valid quotes that you can refer to give your statement validity and credibility. People view a press release as sound, so long as there are some statements from others to back it up. Use quotes to your advantage in this way. If you are planning a press release soon, it’s a good idea to gather your sources for your quotes now, so that you’ll have them ready to put in your press release when you’re ready to publish it.

Finding a Source

When you get your press release written, you will need to find a site that you can place it with. This is the hard part if you are attempting to do it yourself, since high-authority sites are often hesitant to place content from unknown sites on their blog or website without quite a bit of “social proof.” Social proof is the way that others judge your business or organization based on how other people have responded to your site or your brand in the past. This can include things like social media followers, newsletter sign-ups, and comments made in customer emails, to name a few.

How Surveys Can Help

If you conduct surveys to find out what people have liked about your company, this can help you to prove to high-authority sites that you are relevant to people who have dealt with your brand. Even if they have never purchased from you in the past, this can help you to build up and maintain your credibility in a world that is full of competition. All of this is a part of the planning and should be done far in advance of your scheduled press release. In fact, the big companies and celebrities know that they should start planning their press releases long before the actual release.

Advantages of a Press Release

There are many distinct advantages to a press release. First, since the PR sites that put our press releases are often discriminatory on who they choose to feature, getting a press release put on your site shows that people trust you. This increases your level of credibility in the eyes of your target audience and the world. This is the key to improving your standing with your target audience, as well as everyone else.

People tend to judge the importance of something by the people who back it. In other words, if your press release is on a well-known site such as The Huffington Post, you will probably get more responses since many people judge the HP to be a reliable, reputable news source.

How Press Releases Affect Your Ranking

Okay, so you know how important press releases are to make an announcement to your audience, increase traffic to your website, and improve your credibility status with your target audience. But did you know how important it is to your ranking? Yes, that’s right! By simply having a high-quality press release written for your business or organization, you will improve your rankings in Google and other search engines due to the relevance and interest level that press releases have.

Press releases truly do stand out as the best way to make an impression on a lot of people very quickly. Remember when you put out a press release, you are doing the same thing that famous singers, actors, and business people do every day. You are also potentially reaching millions of people that you would never reach by simply putting it in your blog or on your websites.

By creating a high-quality press release, you may reach thousands of times more people, which will, in turn, increase your rankings due to a large number of clicks to your site and the attention that your site gets in the searches.

DIY or Outsource?

Now we come to the perpetual question. Should you do it yourself and write your own press release or outsource it to someone else? There are advantages to doing it yourself, of course. For example, you can capture exactly the elements that you want to cover rather than hoping someone you hire will have the same passion for your business and understand what you want to include.

But doing it yourself also requires quite a bit of writing skill and skill in knowing what the site requires that you will be placing your announcement on. For example, if you are going to be placing it with PR Web, you’ll need to know all of their requirements before you submit your article or it could get rejected. It’s a good idea to study the requirements carefully of any press release site you plan to submit it to before sending it in. This will avoid wasting time trying to figure out what they allow and what they want.

Outsourcing your PR

If you decide to outsource your press release, make sure you locate a reputable service to do so. One badly done press release can be a PR nightmare.

If you decide to outsource your press release to a service such as The Hoth, you will find that it is much easier to get your press release out in a timely manner. That’s because you turn over the laborious process of writing, formatting, and distribution the press release to someone else. At The Hoth, we take pride in writing customer 100% original high-quality press releases that help you stand out from the crowd.

We take your event or announcement and turn it into a high-quality article that your target customers will be highly interested in. Then we place it with high-quality news channels such as Lexis Nexis, Comtex, and many others.

Once your outsourced press release provider does this, hundreds of news outlets will publish your release on their site, which results in a wide variety of diverse links from authority sites. Think about the amount of traffic and leads that you can generate when you let us create a press release for you. You’ll have valid backlinks coming to your site from all types of sources. And this is great for your business.

How to Increase Traffic with a Press Release

Once you have your news item up and running and you start getting more clicks to your site from these high-authority sites, your ranking will improve accordingly!

This is how you get a press release to work for you. The process is not really that complicated, but it’s not easy to create high-quality articles that these high-authority sites want. That’s where a trusted SEO and content marketing company like The Hoth comes into play.

The Hoth will create your article for you using one of the many talented writers in our writing team, then distribute your article for you on multiple high-authority sites, and get you quality backlinks.

We talked about social proof earlier in this article. What is better social proof there than the fact that you are suddenly receiving multiple clicks to your site from high-quality authority news sites?

If you are ready to create your press release and make your mark on the world in a big way, contact the marketing team over at The Hoth. They will start to work on your press release immediately, then get the word out to your most important customers.

So think about what you want to tell your audience. Have you moved your location recently? Have you started a new product or service that you want to tell people about? Increased your inventory? All of these things are considered valid reasons to issue a press release. Use your imagination and think about what you have done recently in your business or organization that is “newsworthy.”

Then contact The Hoth today and let them do the rest for you. They will handle all of the confusion of creating a great press release, while getting it out to the masses.

Do you own a blog or website that you need to rank higher? Every website owner would probably tell you that you can never have enough quality traffic. General traffic is just not enough. You need to get the attention of your target audience and focus on the people who are most likely to purchase.

The Importance of Rankings

Everyone knows how important it is to rank in Google. It keeps people coming to your site to check out your content. It ensures that the right people will find your site and hopefully, they will stay on your page. Think of SEO and keywords as the elements that help people find you in the search engines, while the quality of your content will keep people on your site. Both are important to increase your rankings and increase the chance of matching up your content with people who will want to purchase from you.

How do you do this?

There are many ways to accomplish a higher ranking in Google and the other search engines. You can increase the amount of content that you are producing so that you will have a greater reach. You can have numerous types of digital assets, such as podcasts, videos, and blogs. You can even focus on your keywords more and do your research on which keywords are going to work the best for you.

But one of the fastest ways to increase your ranking is to create guest posts. While it’s true that Google has sometimes penalized sites in the past for having too many blog posts, it was discovered later by people researching this situation that Google never penalized sites that had relevant content and transparency in their guest posts.

People searching for your content need to connect to the content that you provide seamlessly. You need to be able to make the connection between the search that customers perform on your site and the results they get. If your content is relevant, there’s nothing wrong with getting guests to create posts for you.

How to Find Guest Bloggers

One of the more difficult tasks when considering guest bloggers is to find the right bloggers who can create content that will match up with your content. The worst thing you can do is to find guest bloggers whose content is not lined up with your content. Then it’s possible you could get penalized in Google.

The goal should be to find guest bloggers who will understand the value of your content and be able to help you naturally promote your content. They should be able to create high-quality posts that line up with your content and niche area.

One way to find bloggers for this task is to check out the freelance pool in sites such as upwork.com and freelancer.com. These sites will give you a connection to many different freelance blogger and professional writers that can write your content for you.

Fiverr.com is another option. This site features gigs for as cheap as only $5 for the most basis job. But if you want more or higher-quality content or a faster turnaround, you’ll need to pay more.

These are just a few places to get freelancers to do the job for you.

Check them out and see if you find anyone that you think can help your goals.

DIY Method

Do you think you might want to try it yourself instead? If you are the creative type or have the ability to use verbiage in a way that appeals to your target audience, there’s certainly nothing wrong with doing it yourself.

However, if you lack in the gift of gab, you may be better off outsourcing the writing to someone else.

How to Create Value

The most important thing that you should do when you are creating content is to create value. Value is based on some different things. You may be able to answer a question that your customers have that will help them in some way. You might be able to show them how to do something different or in a different way so that they can improve some aspect of their lives.

Think about how you can add value to your posts, especially if you plan to do it yourself. Another way is to include something free that they can download such as a free eBook or other digital media file. Including free videos that you embed within your blog posts can help improve the quality of your posts, as well.

What is blogger outreach?

Blogger outreach, as its name implies, is the act of “reaching out” to professional or influential bloggers for the purpose of getting content created for your business site or blog. As mentioned before, you can do this by searching for them yourself, or you can hire an agency that will help you make the connection to the bloggers for you.

Time vs. Money

When it comes to hiring or outsourcing content, you need to consider which is more important: time or money. If you spend the time to do it yourself, you may save money, but you may not save time, time that you could have used to create something new to make more money or to increase some facet of your business. In this way, it seems that this does not save you money either!

When you think about the amount of time it takes to create blog posts yourself, you may find that it is best to hire professional bloggers instead.

Everyone who has a business understands that investment is just a part of business growth and expansion. Whether you invest your time or your money, you will always have to let go of something before you can begin to see the benefits and profit from it.

Careful planning and fine-tuning your strategies can keep you from worrying about the money you are spending to see a return.

A Great Solution: Blogger Outreach with The Hoth

If you hire the outsourced marketing team at The Hoth to do your guest posting, you’ll see that you will get manual guest blog posts, complete with “White Hat” links that will increase your rankings in Google, while avoiding doing anything that Google won’t reward.

They use a technique known as “manual outreach” to quality sites that will allow us to find you a guest posting site and then we will craft a unique article that will allow you to link back to your site. Creating backlinks to your site is just as important as creating great content. So let us help you with both of these things.

What makes The Hoth service special?

The Hoth is known for the way that we create only the best content that gets you views from your target audience. We create enterprise-level types of links that are hard to get anywhere else. Our clients know that, when they hire us to create their content, they get far more than just good content. They also get high authority links from sites that have maximum influence in the search engines.

Why do quality backlinks get higher rankings?

The reason our links get you more top rankings is that The Hoth are well connected to some high-level authority sites that will automatically increase your reach. Additionally, they only publish on 100% real sites that are already getting maximum levels of traffic. This ensures that the posts we provide will get you the best results on Google and you won’t risk spending your time or money on posts that don’t result in higher rankings.

Where does The Hoth get their writers and bloggers

Unlike many other sites that have lower standards for content quality, The Hoth only allow well-trained top-quality writers to write your guest posts. Their well-trained content team focuses on providing only the best quality possible through quality writing and manual outreach.

Custom Content Everytime!

Another thing that their clients like the best are the fact that our content is created with specific sites in mind. The Hoth tailor their content to the audience that we are aiming for so that you won’t have to worry if the content will be relevant to your niche area.

The Steps of A Good Guest Post

If you outsource your blogging outreach and content creation to The Hoth, here’s what they’ll do.

1. Review your URL and anchor text and contact you about the order. The Hoth will confirm the strategy with you and begin the process of outreach to high-authority sites and do our due research.
2. Next, The Hoth will write your post and create excellent, unique content that is custom-created to fit the site they are writing it for. Whether it is for a blog or your main website, we have a deep understanding of the sales funnel of a website and how to lead the customer through your content to help you reach your site goals. Once we write your post and contact the site owners where it will be posted, we will write and publish your content carefully that features the articles on your blog, complete with links back to your site.
3. Finally, The Hoth will work on white label reporting. This means that they provide a 100% white label report that you can use yourself or hand it off to a client as if you had done it yourself.

So, as you can see, when you choose to use The Hoth for all of your blogger needs, they take all of the worries away from you. It frees up your time to focus on the other things that you need to do for your business while we fine-tune and polish your content and market it to your key audience.

The Hoth also does a great deal of keyword research, too so that the final post that we do for you will have all of the most important keywords that you need to increase your SEO while also appealing to your audience (the people who visit your pages).

Think of blogger outreach as a service that allows you to use other resources such as writers and website space to increase your reach. It’s like having another website (or several) that are constantly helping to spread the word about your site or blog.