There are a wide variety of SERP checker tools that are currently available and suited to most needs. The challenge is that there are so many that you’re spoiled for choice. Perhaps you’ve also heard many internet marketers and SEO analysts talk about improving their SERPs, and wondered how you could do the same.

If you were curious about the best SEO checker tools to employ in your digital marketing strategy, then we have you covered. We have sourced the top tools that will improve how your website currently ranks on google, and this will ensure that you get more visitors to your blog.

There are many new users to the world of SERP rankings, and if you don’t understand all the details surrounding this, you may find it challenging to make use of the SERP check tools we will share below. Not to worry, we’ll always give you insights and background about SERPs, and how they function in the Google algorithm. 

You don’t have to remain in the dark anymore when it comes to SERP rankings when you have a firm grasp of all of the terminology and the SERP checker tools. Overall you’ll feel empowered to make use of the tools to drive your business forward. 

All of the tools we’ve listed are free, so it does not need to mean an additional cost to you. There are a few that offer a paid subscription, but rest assured in the early stages; you can get by with the free version of the SERP checker. 

Therefore, you can look forward to finding the best free SERP checker tools for 2020 that will put you at ease when improving your position on Google. As a starting point, let’s get an insight into the means of SERPs.

What are SERPs?

Many people see new terminologies related to SEO, and it can quickly create panic about the acronym like SERPs. It’s not a complicated word and means Search Engine Results Page. When you search Google or other search engines, there is a hierarchy in the search results that populate when you insert a keyword. This list is ordered by the search engines algorithm, which we will get into shortly. For example, if you were to search for the term “Basket Weaving,” you will find a list of the most relevant resources that will help you solve your problem. 

Google may suggest how-to videos on basket weaving or a step by step blog that comes from a well-known source. Ultimately you as the user will be prioritized. Yet on the other end of the spectrum is the SEO analyst who wants to be at the top of the results page. With so much competition, this task is easier said than done. It takes the initiative, patience, and research to appear at the top of the SERPs. That said, it can be done by investigating the SERPs that currently show up. Once you’ve understood the SERP’s, you can then employ a SERP checker as an added means to improve your rankings using the keywords associated with your business. Yet, you may be wondering: “Why are SERP checks important?”. So let’s get a view of this in the next section. 

Why SERP checks are important

Checking on the SERPs is a way to understand how your website is doing and can often indicate if you have internal web issues, content problems or if you may be unknowingly breaking the rules of the search engine. You simply cannot do this alone, and that’s where a SERP checker comes in. It gives you a way to follow a process of unpacking and investigating your site’s ranks by reviewing the best sites currently on Google. You can remodel what is working for these sites and apply it to your page. But you cannot do any of this until you have sight of the SERPS and a valid tool that makes sense of the SERPs for you. Your work is not yet done, as you will still have to employ the best SEO practices to push your site to the top of Google. 

Why SERP results are crucial

• It gives you a broad range of keywords that will help you rank better on Google. It does this using tried and tested analysis. 
• It provides exceptional and accurate research into your competitors and why they may be outranking you at present.
• You get the scope to understand which content works well and which does not. In this way, you can create better content, and enjoy the rewards of having better rankings and more visitors. 
• Ability to take a step back and understand your SEO through review of the SERPs, and make critical business decisions. 

Now that you understand the importance of SERP checks, before we get into the list of SERP checkers, let’s look at how Google ranks sites. 

How and Why Google Ranks Sites Where They Do 

Once you’re entered a keyword into the Google search engine, the first thing that happens is you see the SERPs. It may contain a variety of organic and paid content. Organic content would be blog posts, video content, social media pages, locations, and podcasts. While paid content might be items that say “ad” and appear above or to the right of the organic results. These are often paid for by the site owners to ensure their websites rank first. And while that’s not in the scope of this post, it’s good to understand the difference between paid and organic results. Our aim would be to be at the top of the organic results. It becomes a vital step then to understand why some pages appear higher than others in organic search results. 

This is quickly answered when we look into how Google ranks it’s search results. At present, there are over 1.74 billion websites on the internet. That generally means there is a wide array of content online, and finding the most accurate and valid content would be challenging without some form of help. It’s like looking for a needle in a haystack. Therefore Google makes things easier for businesses and users alike. That’s why Google exists to create a simplified way to look through the billions of websites and find content that will help you and meet your needs for that search query.

Google prioritizes content which is relevant, regularly updated, has high authority and high quality. So if your content proves to be any of these criteria, you will be placed high in the SERPs. You may have also noted that Google has an Algorithm that does most of the work, yet they do have a team of people as well as working to do audits on websites. Primarily, we can say the algorithm is sophisticated and is programmed to look at all searches with the end-user in mind. Once it finds the best content after running them through the algorithm, the user is presented with this list and can choose. This is where your understanding of SERPs is vital as well as using SERP checkers. It will give you a helping hand and can assist your long term digital marketing strategy,

Now, let’s find the best free SERP checkers that can help you achieve your goals to rank at the top of Google search. 

What’s my SERP

If you’re searching for a free tool that also offers excellent features and capabilities, then WhatsMySerp will be perfect for your needs. Interestingly enough, you will have access to the 100 results that show up for a particular keyword on Google. Additionally, it gives you the option to choose many keywords and confirm where you rank at present specifically for your business website. Built by search engine experts with years of experience using SEO and SERPs, therefore the design is aimed at making your life easier as a blog owner. One aspect that is not often discussed is that the tool caters to both mobile and desktop SERPs, and the SERP checker tools will bring your results based on the device. 

Features:

• You don’t need to input credit card details or sign up for a trial to get started as it’s an entirely free SERP checker. 
• For unlimited keyword checks, they urge you to sign up for a free account and also help tips to use the tools.
• Serves up both desktop and mobile SERPs
• Expertly created by SEO experts who have experienced many challenges associated with ranking on Google. 

Small SEO Tools

You may be in the market to quickly get a sense of your SERP results; then, this tool may help. Small SEO Tools offers a pack of tools that could be useful to improve your site rank higher on search results on Google and other places online. Therefore this tool is not only a SERP checker but a plagiarism checker and guides for SEO. 

Since our focus is on the SERP checker functionality, let’s look into how it can help you. The good news is that this tool is a free way to find all the keywords for your business in one location. There is even a function that lets you check ten keyword rankings all at one time.

Features: 

• Get an accurate view of your SERP results
• Look up and review around ten keywords for each of your searches
• A multi-purpose tool which also gives you plagiarism and grammar checks 
• A free tool which offers much versatility

AccuRanker

While this is not entirely a free tool, it does have many great benefits that can be helpful to you. It’s considered one of the niftiest SERP checkers that still offers you the best results. In this way, the tool provides practical features that will help seasoned digital marketers as well as newbies. AccuRanker is highly focussed on supporting users to improve their SERPs as soon as possible. We would say the user interface and design of AccuRanker are simplified and intuitive, making it easy to navigate. You will find that once you start using the tool, the data is shown in graphs and tables that are easy to make sense of. Keep in mind it supports the use of multiple keywords and domains. Therefore if you run one website or 10, this tool is compact and helps you manage these from 1 account. Finally, you can monitor the progress of the SERPs month-to-month and test if your SEO strategies are working or not. 

Features:

• A tool that is intuitive to your needs offering an excellent user interface and design
• Bonus social media tracker that understand the power of social media rankings for your business
• Gives you insights into your competitors and the keywords they use to rank above you.
• A free live SERP checker allows you to access the site without logging in or registering
• Limited to 5 keyword searches a day if you have not subscribed
• Unlimited searches if you upgrade to their premium subscription. 

SERP Checker

If you’re new to SEO and SERPs, then the SERP checker proves to be a valuable tool for you. It is popular amongst beginners as well as seasoned digital marketers. Using this resource, you will have your SERP results quickly with minimal hassle. During your first test, you will find that it populates all of the results for the keywords you request, and from here, it gives you the details needed to use the results appropriately. Remember that if your website rank is above 100, it may not give you as much information. However, if your website ranks between 1-100, you will have access to all the keywords and where you correctly show up on Google or other search engines. Also, you will see limits on how many checks you can do. The current limits are ten keywords per day. If you choose to register for a free account, then you’ll have unlimited checks.

It does give you limits only to check ten keywords daily, but you can bypass that by registering for a free account.

Features:

• A free tool which can easily be used online to check the SERPs
• A fast way to get your rankings, and make decisions on what to do with your SEO strategy
• The focus is on Google and not other search engines like Yahoo. 
• Quick to sign up and get started 
• Limited checks per day if you wish to remain unregistered

Summary on SERP Checkers and How to Use Them

We’ve compiled the best free SERP checker tools to help you understand your rankings on Google. Though it may take some getting used to at first and there is a slight learning curve, it will be worth it for the results you get. 

Overall, the aim is to improve how you show up the search engines, bring more visitors to your website, and get more paying customers. 

Most of the SERP checker tools bring you a wide range of options and varied ways to search for keywords. Some require you to register to access more searches while others can be accessed directly without logging in. These are factors to keep in mind when choosing the best SERP checker for your needs. 

Our advice is to try a few of the tools before making the final decision, experiment, and keep on assessing until you find the right SERP checker for your business needs. 

If you enjoyed reading this blog post of the SERP checker tools to help your website rank better, please don’t hesitate to leave us a comment below!

Ranking at the top of the search results is one of the most sought after goals for content creators and bloggers of all sizes. Even novice bloggers hear about SEO pretty early on, and will often quickly find themselves thrown into a world of outdated recommendations, tips, tricks and secret strategies to get more traffic and higher rankings for their site.

Of course, hearing about it and knowing what to do about it is not the same thing. And as time continues to progress and Google gets smarter, many of these outdated SEO strategies can actually do more harm than good.

When it comes to actually perfomringthe right search engine optimization methods and strategies on your site, there are plenty of options to choose from. Such methods consist of gaining new backlinks, writing high-quality content and also making sure your site is running at the fastest speed possible. You will also want to make sure your site is mobile optimized and looks great no matter what browser someone is accessing it through.

If you’re struggling with how to go from reading about SEO to doing some SEO, keep scrolling for some SEO tips. As you make your way through the list, be sure to note which methods you’ve already tried, and which should be added into your day to day content creation and marketing efforts.

1. Get Down With the Keywords

Good blogs need good keywords. In fact, any tightly focused blog will include them because the content demands it.

That isn’t the same as SEO keyword stuffing, which search engines will punish ruthlessly.

A good blog post will include one or two primary keywords and a longtail keyword if it makes sense. There are several excellent keyword research tools available to help you pin down the best choices for you.

2. Mobile Friendly

Estimates place the number of smartphone owners worldwide at over 2.5 billion. That means the people looking at your blog probably do it on their phones as often as not. It also means that any blog not optimized for mobile display will suffer.

Making your site mobile friendly can prove as simple as using a responsive theme on your content management system. It can also mean getting your custom site rebuilt for mobile display. Either way, it’s a necessary step for your blog traffic.

3. Work the Images

A good blog post needs good images. You should include, bare minimum, at least one relevant image per post. That can mean some time scrolling through image sites or creating your own, but it pays off in terms of user interest.

You must also keep the images small. If the image site doesn’t let you download a small version, you can use an image editing program to do it yourself.

Wondering why? Let’s jump to the next section…

4. Keep Your Site Fast

Lots of things can slow down your website. Shared hosting combined with high traffic can do it. So can loading your CMS with plugins that lose compatibility.

A big one, though, is large media files. That 2000px by 2000px image might look fantastic, but it’s bogging down your page load times. Small jpeg images load fast and that’s the way to go.

5. Outsource

No one is an expert on everything. Maybe you focused your attention on traditional marketing techniques. Maybe marketing is a new animal for you.

If you’re not feeling fantastic about your SEO skills, that’s okay. You can always outsource some or all of the SEO-related work to professionals like these SEO consultants. Outsourcing is a time-tested method for accessing skills a business doesn’t have in-house.

When exploring your options with any type of freelancer or outreach services, make sure you put some time into the research process to make sure the company is worth hiring and has a proven track record for success. This can often be accomplished by searching for their name in Google and including the word “reviews”.

Getting the Most From These SEO Tips

As mentioned throughout this article, the internet is growing at a massive pace and with more than a billion active sites creating content on the internet today it’s only getting more competitive. This means it will take more time, money and effort than ever before to get your site ranking at the top of Google for relevant keywords and search phrases.

In order for all of this work, it’s important to make sure you are getting the most out of these SEO tips, while approaching each of them like any other new or unfamiliar topic. Don’t tackle it all at once, and try to have a tracking solution in place to measure your results as new changes go in place.

To get started, simply pick out one or two tips and dive deep into the available material. Once you master and implement those tips, move on to the next one. This approach lets you understand what’s happening on your blog, rather than taking it on faith.

Looking for more tips on taking your blog to new heights? Check out our other blogging articles and resources.

Despite the apparent benefit of SEO, only 36% of small businesses had invested in search engine optimization as per a 2019 survey. Most of these companies focused solely on social media marketing and mobile-friendly websites. SEO is quite broad, and using your in-house team might not do the trick.

Fortunately, SEO professionals can transform your SEO campaign. If you’re new to the world of SEO, managed SEO is probably an unfamiliar term. As a business professional, it’s essential to know more about SEO management and its impact on your business.

What is managed SEO? Let’s dive into everything you know right now.

Managed SEO Definition

Search engine optimization is the process of acquiring quality traffic from different search engines’ results. SEO helps businesses to appear on the results of search engines such as Google. With a higher ranking, people are more likely to visit your website, which makes managed SEO a tactic to consider.

Managed SEO refers to the process in which SEO experts take on a client’s campaign. The SEO campaign is inclusive of organic ranking approaches depending on the nature of the customer’s website. The services will ensure that you get quality traffic that will propel your business.

With managed SEO, having professionals on board increases the chances of success. If you’ve been considering SEO for your small business, opting for SEO management will guarantee you results. You’ll also have more free time and may be able to enhance your ROI.

How Does Managed SEO Work?

Now that you understand what is managed SEO, it is essential to learn how it works. It would be best if you got a qualified managed SEO provider for your campaign to get the desired results. Once you have agreed with your provider’s terms, give details of your products, websites, and your competitors.

The SEO experts will audit your website formulate the most effective approach. The process will help to develop keywords and link-building. This tactic plays a critical role in ensuring that the traffic on your website increases.

The process further involves on-page optimization. SEO professionals can pinpoint the keywords that will lead to your page’s optimization. They also know the best placement for keywords. This can include having keywords on URLs, meta, title tags, and image alt tags. The company then edits these pages for a push live.

Content creation is another aspect of managed SEO that can set you apart from competitors. Google has emphasized the significance of quality content as part of SEO strategy. SEO experts have the skills and experience to ensure that your website has the best content that customers find valuable.

The best part about managed SEO is analytics tracking. An SEO guru understands that the approach is long-term. Therefore, tracking the website ranking is indispensable in optimizing campaigns.

Benefits of Managed SEO

Professional SEO management will get you ranking high on search engines. With these services, you’ll get quality traffic to expand your business. A professional SEO has the solutions to most of your digital marketing concerns.

Here are some of the benefits of managed SEO.

You’ll Focus on Other Processes

Businesses have several dynamics that can keep you awake at night. Whether you’re a seasoned business owner or a startup, getting assistance for your digital marketing is necessary. It will allow you to focus on other internal processes that are equally essential.

An SEO manager will work to see that your website has relevant traffic. You can then focus on providing exceptional customer service. Balancing all the processes in your company can be overwhelming, despite deterring you from giving your best on your specialties.

SEO Is Complex

You’d be mistaken to assume that SEO involves stuffing keywords in your website to increase your ranking. In fact, keywords are just a small aspect of SEO.

SEO is complex. Worse still, it keeps evolving. What you know today might be irrelevant tomorrow.

If you don’t understand SEO, leave it to the experts. Managed SEO allows you to have your company’s site in the best hands. You will rest easy knowing that a professional is handling your ranking and optimization needs.

Managed SEO Delivers High ROI

About 74% of active internet users perform local searches, with 61% of these searches resulting in purchases. SEO will lead to customer acquisition. Consequently, you’ll get more sales that will increase your return on investment.

Search engines are profitable. However, you’ll need the right SEO service to deliver relevant traffic to your site. Managed SEO is a great way to have an SEO approach that is likely to guarantee you sales.

More importantly, you’ll save money with managed SEO as opposed to an in-house SEO team. The latter will require payments even during holidays as they are your employees. With the former, you work on a contract basis, meaning that you don’t have other obligations to pay, such as benefits.

Value Addition

Developing and designing a website is a considerable investment. You might want to invest in managed SEO for you to realize the profitability of the site. The services ensure that your site has content, which increases its value.

If you’ve already created a website, the steps you take after that determine if it is valuable. Quality SEO will boost the ratings on your website. As a result, you will get the right audience, which will mean more business for you.

Remain Competitive

Businesses are gradually appreciating the role of SEO in driving sales. It’s a no brainer that your competitors already know about SEO and are using it to get more customers. You might want to get a notch higher with your SEO to beat the competition.

How about having a professional managing your SEO? With managed SEO, you will have experts on hand that understand the approaches to adopt for you to rise higher than your competitors.

Understanding What Is Managed SEO Is a Crucial Step for Business Owners

You’ve probably read and heard enough details on SEO. It would be prudent to know what is managed SEO if you want to take your SEO to the next level. With managed SEO, you rest easy knowing that the professionals are handling what matters most.

Please explore our site further for more articles on digital marketing.

301 redirects are one of the most important elements in website maintenance and upkeep. Developers use 301 redirects to clean up URL mistakes or overhaul their website structure without messing with the website’s reputation and user experience. If you can imagine an internet where all 301 redirects are taken down, then you’re definitely having a scenario where millions of website pages would lead to a dead-end or a 404 page.

Yes, this is because most websites, especially those with lots of pages, have in one way or the other used 301 redirects to fix URL issues. SEO experts regularly recommend 301 redirects as a tool to maintain website ranking each time you make changes to a page’s URL.

In this article, we’ll understand what 301 redirects are, some of the reasons why you may need them, and how you can easily handle 301 redirects in WordPress.

What are 301 redirects?

Imagine moving away from where you live now to another town without opting for your mails to be sent to the address of your new home. This would deny you access to all your subsequent letters. In other words, you must either opt for a change of address or remain in your former home, if you want to keep receiving mails. This case is very familiar in the internet realm. 

You don’t just rename URLs of a website after growing reputation with them without informing your visitors and search engines about the new location of the page content. Unless you’re done with all the previous records associated with the URLs.

301 redirects are server-side instructions that inform browsers (clients) or search engines where a page they have requested has been moved to permanently. A 301 redirect is a method of permanently sending users to URL “B” each time they request for URL “A”. And redirection takes care of both website visitors and search engines.

The popularity of 301 redirects among publishers grew since after Google dropped all SEO penalties it had imposed on 3xx redirects. Hence, most web maintenance procedures, before then, failed to consider site restructuring or moving a page content to a different URL. Now it has become a regular practice or tradition among publishers.

While 301 redirects have largely become very useful in website maintenance, it should only be used when absolutely necessary. The usefulness of 301 redirects does not override the potential dangers surrounding the use of 301 redirects. You must implement 301 redirects correctly, otherwise, you could be risking creating much bigger problems.

When do we use 301 redirects? (400)

301 redirects must be used appropriately and implemented rightly before anyone can enjoy their benefits. You could use 301 redirects in any of the following examples.

– To redirect multiple domains to a single domain

It’s legal to acquire multiple domains and direct all to a single page where your products and services are offered. This move is mostly to protect your brand name and close all possible avenues competitors could use to steal popularity from your efforts. With 301 redirects, you can point as many websites as possible to a single domain.

– Redirect to a new domain

There are chances of changing a business name even after operating for many years with a specific business name. 301 redirects offer you the opportunity to acquire a new domain name with the new business name and to have all visitors directed to the new domain.

– Redirect broken or obsolete URL to a new one

Website restructuring often results in broken links. You could leverage 301 redirects to fix each of the links. Also for content that has expired or no longer useful to your website visitors, 301 redirects could be used to redirect visitors to a relevant URL instead of sending them to a dead end.

– Redirect duplicate content

Duplicate content could be a challenge especially if you are not familiar with how to use tags and categories. Google doesn’t like duplicate content; it affects your ranking negatively.  However, you could easily use 301 redirects to direct all duplicate contents to the original copy instead of taking down the URL entirely.

Different ways of setting up 301 redirects (300)

Setting up 301 redirects can be easy and yet tricky when it requires coding or some level of technical knowledge. Depending on the case and the number of pages you want to redirect, the following methods can be used to set up 301 redirects.

Plugins: This is the easiest means of setting up all kinds of redirects. Of course, developers of some of these plugins for redirects clearly understand the challenges anyone could face and had them fixed, including potential errors. You simply enter the URL that needs to be redirected and the destination URL to get the job done. We’ll later see how to handle 301 redirects in WordPress using a plugin.

.htaccess: 301 redirects will execute if the command is placed inside a .htaccess file in your website root folder. You can only use this method if your web server is running the Apache server software. .htaccess is simply the configuration file that can be used to enable/disable features and functionalities offered by the Apache Web Server software.

cPanel dashboard: You can set up 301 redirects right on your cPanel dashboard. Check the domains section for redirects icon. The process could be a little confusing for individuals with little or no knowledge of how cPanel works.

How to easily handle 301 redirects in WordPress

The easiest method of handling 301 redirects in WordPress is to use a plugin. And the 301 Redirects – Easy Redirect Manager developed by WebFactory is a top web development tool for managing 301 redirects. The installation and configuration are very easy. It has a user-friendly interface that just about anyone can conveniently use without a need for instructions or studying manuals.

Easy Redirect Manager allows you to redirect users to different categories of URLs on your website through a dropdown menu. From post to pages, archives, custom post types, and a custom destination URL.

You can retain query strings across redirects, view redirects statistics and also set up bulk redirects through the plugin’s import/export feature. Most importantly, redirections using the Easy Redirect Manager plugin are super-fast.

How to set up 301 redirects in WordPress (step by step)

1. On the WordPress dashboard, click on plugins>add new and enter EPS 301 Redirects in the search box at the right-hand corner.
2. Click on the Install Now button next to the 301 Redirects – Easy Redirect Manager by WebFactory Ltd and activate the plugin after the installation.

Alternatively, you could click here to download a copy of the 301 Redirects from wordpress.org and install it manually.

Setting up a 301 redirect in WordPress

Using the Easy Redirect Manager, you can easily set up 301 redirects with just a few clicks. Now, go to the EPS 301 Redirects dashboard by clicking on settings>301 Redirects. The procedure should clear now. Enter the old URL in the box for “Redirect From” and the destination URL in the box for “Redirect To.” Click on the Save button and you’re done.

That’s pretty easy, right? Now you could take some time to explore the plugin for even much easier means of setting up 301 redirects through the dropdown menu on the setup page.

While it’s important to note that 301 redirects are supposed to be activated forever, as the name implies “permanent,” you also have the option to deactivate redirects on the EPS 301 Redirects plugin. Yes, there are chances you may overhaul your website structure in the future. To avoid redirect chains, its best to take down existing redirects affected by your site restructuring.

Instead of having: 

• Page A > Page B > Page C
  (where > means 301 redirect), you should have: 
• Page A > Page C 
• Page B > Page C

Conclusion

This article may have mentioned not any of your reasons for setting up 301 redirects, such as emergencies where you mistakenly entered the wrong URL in your marketing campaign. Yes, 301 redirects could be used to handle this challenge. However, you want to make sure that your reason and implementation is right. That’s why a 301 redirect plugin is highly recommended even if you’re conversant with other methods of setting up 301 redirects.

If you were to guess how many websites and blogs were on the internet today, what would you say? If you said over a billion, you would be correct. However, the more important question is how many of them active in releasing new content and actively getting traffic to their sites. If you said around a billion, then you would be correct again.

Even with all of these sites in place, it’s still a common mistake to think that nobody reads on the internet anymore. After all, videos have become a staple of internet usage. Believe it or not, recent stats show 77% of internet users still read blog posts regularly–however, we are seeing a big shift from laptop and desktop usage over to mobile and tablet.

In any case, web traffic and content is here to stay. It’s not a question of if you can afford to invest time and money into digital marketing to grow traffic to your site, it’s simply a matter and when and how. If you’re trying to grow your blog and not having much luck, this post will help. Below are five tactics to try that will help you increase your readership.

1. Learn About Your Audience

You might know your industry, but do you understand what your audience wants to read? Make sure you research your audience and what they want to read before you write any content.

Doing this will help you write content that will rank in search engines for highly searched keywords. You can take advantage of free search engine traffic once your blog posts start ranking.

A great way to accomplish this, is to look up any of the popular hashtags being used on social media, and see what people are sharing with others. If you are seeing the same article being shared around, then it’s likely a good one and something you will want to study.

2. Create a Content Calendar

If you want regular blog readers, you need to produce high-quality content regularly. The problem is, this is hard to do on the fly.

Spend some time to create a list of blog posts ahead of time. You want to write your blogs well ahead of time, so you aren’t rushing to publish blogs right before your deadline.

And remember, not all business and product content needs to be basic and boring. Think about new and exciting ways to target new audiences by putting a different twist on your content. Try to go against the norm, and create content with a whole new twist.

3. Build an Email List

If you rely on your visitors finding their way back to your blog after visiting the first time, you’re going to be disappointed with your results. People have no way to know that you posted new content. You’ll only get people coming back on their schedule.

Building an email list means you can reach out to your readers whenever you post new content. You can drive more traffic to your blog every time you write a new post.

4. Network With Other Bloggers

You aren’t alone in your industry. The chances are there are plenty of people who have active readerships available to reach out to. Make sure to reach out to them to form a relationship.

Your goal should be to form relationships that both people benefit from. You want to work with other bloggers to create win-win deals that help both of your websites grow.

5. Create an Engaging Experience

It isn’t enough to make the sale and be done with it anymore. Blog readers want to have a great experience during their time on your website.

You need to pay attention to every part of your visitor’s experience if you want to grow your blog. This process is what is known is growth marketing. If you want to learn more about the process, find a growth marketing conference to connect with other bloggers who are doing the same thing.

Never Stop Trying to Grow Your Blog

Getting readers to follow your blog won’t happen overnight. It will take a lot of hard work to convince people that you’re worth following. For some examples on how to best accomplish this, just take a look at what some of these top brands are going on social media.

As for yourself and your own brand, make sure to use the tips above to grow your blog into a successful website. Just like we highlighted at the beginning of the article… it’s extremely easy to start a website or blog of your own, but the last thing you want to do is fall into the mix of more than a billion other websites and blogs. Put in the time, money and effort to make sure your content provides value and is something that people want to come back to time and time again.

If you want to know more about creating content your readers will love, our blog will help. Head back to our recent articles to learn more about creating engaging content that will keep people coming back.

Ranking in Google is one of the most important things for businesses and brands of all sizes. This is even more crucial for local and small businesses that might not be able to spend as much money as they would like on pay per click marketing and bidding on various keywords to target new customers.

The good news is that through the use of content creation, blogging, and link building, anyone can start ranking on the first page of Google when their content, site structure, and link building efforts all align with each other.

That is exactly what we are going to be looking at today. Instead of just providing you with a few tips to follow, we are also going to highlight some examples and case studies for you to follow as well.

Let’s get started.

Using Long-Form Landing Pages to Rank for Local Keywords

When it comes to creating a website and content, it’s important to make sure you have a process in place that makes it’s easier for you to not only go live with everything, but also over the longterm promotion of your site and content as well. Instead of creating new content every week (and in small 500-1000 word articles), instead it’s better to focus on big money pages that are super loaded with content and call to actions — while also being resources that you can reference to time and time again.

For example, if you ran a local business that was focused on junk removal and location clean up, you would probably want to focus on a prime keyword like “same-day rubbish removal“, while also building out enough quality content on your site to help with ranking, but also providing your site will valuable content in the process.

We can see an example of this through the the site and landing page below.

What you will notice throughout the site is the that all of the content is focused on one common goal, which is to provide the audience with the necessary tools and information they are looking for when trying to find a reliable rubbish removal company. At the same time, the site does a great job with representing themselves pretty well, while also having clear call to actions throughout the site.

Another big point to make, is that there are over 4,700 words of content on the main page of the site. This in itself will help the site start ranking in Google not only for it’s target keywords, but many other long tail keywords as well.

This is also the same tactic that we use on the main page of blogging.org, as it’s also loaded with thousands of words of content, while also walking users through a simple process and giving multiple call to actions along the way.

The end results is that thousands of visitors are redirected back to the main page of the site when first hitting any inner pages through the search results or other traffic sources. And most importantly, all of the content listed on the main page provides real value and gives the end user exactly what they are looking for.

This is a perfect example to follow for anyone small or local businesses that are having a hard time with creating content for their site, while also ranking in Google and coming up with unique content angles and call to actions in the process.

Creating Content in Many Different Shareable Forms

Google loves content and in order for them to rank billions of websites and blogs accordingly, they want to see not only how much content you create — but also how relevant it is, and the many different types of content you are creating. This also helps influence new ways of building backlinks, getting social shares, and sometimes even embeds on other sites.

A perfect example of this can be seen through the creation of infographics, online videos, and shareable content on social media platforms like Twitter and Facebook.

A clear example of this can be seen on Famoid, with their article titled “I can’t Find an Account I’m Looking for on Instagram“. While they break down the process through a bunch of text content and steps on their site, the creation of their infographic to provide visuals of this process is even better.

There are also many other benefits to creating infographics for your text content as well. Such benefits include:

• Infographic visuals are easier to skim and read through versus straight text content
• Infographics are easy to share on social media and will often go semi-viral
• Outreach and promotion is easier when you have something original to offer
• There are plenty of infographic directories you can submit your work to

Best of all, infographics and unique visuals are now faster and easier to create than ever, thanks to free design tools like Canva. If you don’t want to spend your time and effort on creating designs, be sure to also consider your options with platforms like Fiverr or Freelancer, where you can hire graphic designers and content creators at lower prices.

How to Effectively Rank Higher for Easy Local Keywords and Phrases

At the end of the day, all websites and blogs are fighting for top placements in Google, and this is especially true in the smaller and tighter local markets. However, the advantage that bloggers and content creators have, is that it really is easy to rank for local terms when you know what you are doing, and creating real content of value.

Follow each of the examples and recommendations listed above, and be sure to apply them to your content creation and marketing efforts today.