Did you know that there are nearly 2 billion websites on the World Wide Web? That’s an overwhelming figure, but most of those sites never get seen!
Here’s the truth. You can have the most fabulous ideas of all time. But if you don’t know how to craft excellent blog posts, nobody is going to read them!
Let’s get into how to write better and get your blog seen.
Focus On Your Audience
Who do you want to read your writing? Middle-aged women? Stressed-out millennials with too much work on their plates?
What does your audience do for a living? What kinds of problems do they face on an everyday basis? Where do they typically turn for their news?
Successful bloggers know their audience, and they know them well. Because they know their audience, they can curate tailored content that their readers want to read.
If you haven’t identified your ideal reader, it’s time to do some reflection work. The more you can “hone in” on who you want to write for, the easier it will be to produce dynamic blogs.
Own Your Writing Style
Yes, semantics matter. Yes, you need to learn the nuances of headlines and keywords and SEO.
That said, you also need to learn your style and find your voice. This takes time, and it takes practice.
Do you want to be a serious authority in your field? Or, do you want people to feel like they’re talking to an old friend over a cup of coffee?
It doesn’t matter what you choose, but you want to stay consistent with your style – that way your readers know what to expect.
Choose Enticing Titles
We’ve all heard the latest news. Most people skim articles, only reading the headlines. What does that mean for you? It means that you need to adapt to this trend and focus on creating eye-catching titles!
First, you should learn the popular headline formulas. Typical examples include starting with numbers (i.e., “5 reasons why”), starting with a ‘How To,’ or offering grand promises (i.e., “The Comprehensive Guide To…”).
You’ll also want to engage in keyword research. This research will help you determine what your audience is reading, and what keywords are ranking! It also enables you to choose which content you want to focus on.
Increase Your Traffic
Quality content will always be essential in increasing your reputation. However, you do need a strategy for driving traffic.
This includes learning:
- Blog article formatting
- Using appropriate meta tags
- Formatting headers
- Backlinking and guest posting (check out this guide from SEOJet)
- Having a social media presence
- Optimizing for speed
- Implementing a mobile-first strategy
Even though this may not directly correlate with your “writing,” it’s necessary if you want to become a successful blogger. Fortunately, there are numerous guides and resources available online for you to learn these strategies.
Final Thoughts on How To Write Better
Learning how to write better takes time, patience, and discipline. The more you practice, the better you’ll become!
Ready to start your blog? Of course, you are! Check out the ultimate guide for getting started today.