If you’ve ever wanted to create a blog that could eventually be turned into an online business, you actually need to treat your blog like a business. One of the best ways to accomplish this is to throw yourself into the world of consulting and online business.
In a recent article featured on Huffington Post, Sam Ovens talked about the many benefits of consulting and how it can make you a better entrepreneur in the process. Today we are going to analyze that article, but also take it from the perspective of how I can make you a better blogger in the process.
What most people don’t realize about blogging, is that it’s not just about the content creation — it’s actually about the content promotion and the value you provide to your audience. When trying to make money with a blog, it’s more important to focus on the monetization factor and call to actions than anything else. These are all core elements that not only make a blog successful but also in the world of consulting as well.
Let’s now take a look at four expert tips from Sam Ovens and how they also relate to entrepreneurs who are looking to create a successful blog or online business of their own.
1 – It’s a cost-effective way to start an online business.
Just like blogging, consulting is a very cost-effective way to start an online business. With a blog, all you need is a domain name and a web hosting account, and you are ready to go. The same holds true with starting a consulting business. While it would be great to have a website or blog of your own to showcase your expertise and work experience, it simply isn’t a requirement with so many online marketplaces and consulting opportunities easily accessible. With such opportunities all over the place, it’s one of the best businesses to start with little-to-no investment required.
2 – Consultants need to understand their cash flow.
When you have a successful blog on the internet and you are making money with it, you are likely also responsible for all the incoming and outgoing costs and revenues associated with it as well. This is also true in the world of consulting. As a consultant, you are the business and you will have revenue coming in, while also likely having costs to promote yourself and reach new audiences in the process. Whether you are starting a blog or running a consulting business, both methods are great learning experiences for how to better manage your incoming and outgoing finances, and existing cash flow.
3 – Learn how to perfect your expertise and business skills.
While the internet has completely changed the way consulting and freelance jobs are created and marketed in the world today, you still need to be great at what you do to get hired. Through the use of online content creation, social media, expert roundups and interviews, there are many ways to promote yourself and show off your expertise to new audiences. The more exposure you gain in these areas, the more likely you are to impress those who are not only looking to hire a consultant but also those who may consider you an expert or authority within your space — thus increasing your value in the process. Each of these types of content creation and marketing efforts might not have an immediate return on investment, but the branding power and authority associated with them can definitely help over the long term of your consulting business, while also increasing your value and demand in the process.
4 – Understanding the importance of scalability.
Before the internet, consultants were limited to working with local companies or having to travel to different locations in the world to conduct business. Now that everyone is easily accessible through email, social media, and live video, opportunities for getting hired are pretty much limitless. This is also true in the world of blogging, as you can pretty much create content and get a promoted anywhere, while never leaving the comfort of your own home. Once you have a business model associated with your blog, it’s all about creating a call to action to solve the needs of your audience and having a simple monetization plan in place. When all of this is mastered and in place, it’s simply a matter of scaling your reach and targeting your demographic audience.
Every Consultant Needs to Have a Blog of their Own
The world of blogging and consulting is vast, and there are many opportunities for both. At the same time, they both compliment each other in various ways.
For example, every consultant in the world today should have a blog of their own to help further expand their reach, solidify their authority in a given space, and also to show off their expertise. For any bloggers who have already become authority figures within their space, it would be ideal for them to offer consulting services through their blog as well.
No matter what type of market you are in, there will always be a need for more content creators and marketing experts to help those just getting started or looking to scale to that next level. If you are already a successful blogger or have a consulting business of your own, be sure to run through each of the key points featured above and make sure you are currently implementing them into your own business and personal branding.