One of the most attractive markets on the internet these days, is starting an ecommerce site. With so many site builders and WordPress plugins available, it’s no wonder individuals, entrepreneurs, and brands of all sizes are jumping into this space. It’s also a great investment and business model, as drop-shipping is playing a huge part in the monetization process, while also not needing to put out a lot of money or even physically hold any inventory or manage product shipment.
However, at the same time, running an eCommerce business is no small talk. It requires managing a lot of things including payment processing, website performance, products listing and so on. As a businessman, your job is to get your eCommerce running as smooth as possible. However, you still have the responsibility to ensure that you do proper content marketing.
Planning content marketing for your eCommerce business requires an understanding of what you want to achieve. By doing it correctly, you can push your business in the right direction. That’s why, in today’s article, we will be focusing on how to plan content marketing for eCommerce business.
Your content marketing efforts should be focused on conversions. By correctly, doing it, you can multiply conversions to an all-time high.
1. Tell a story
Buyers use emotions to make purchase decisions. This means that you can use a story to connect to them. Brands cannot survive if they don’t connect to their audience. That’s why you should be telling your audience stories and not just what your products do.
The stories need to be crafted around the pain of the consumer. The buyers should know that you are solving their problems through the services/products you are providing. In case of an eCommerce site, you can tell them how secure, and user-friendly your eCommerce site is. You may also want to use the products that you are selling on your site to tell stories.
To make the stories more impactful, you also need to use content such as videos and pictures. Lastly, you can choose either to run a blog or a simple webpage to tell your stories to your audience.
2. Stick with one type of content
It is very tempting to try every form of content out there. After all, you are aiming to grab the attention of everyone out there. However, that’s not an ideal approach. As an eCommerce business, you should simply start with one content type and one platform.
This way you can continuously improve on your content marketing and make it bring results. Of course, the choice of the content type and the platform depends on the niche you belong in. For example, you can try to do email marketing as it offers one of the best returns on investment.
When it comes to content, B2C gains the best results from social media posts. You may also want to produce videos or e-books if you want to engage your audience differently.
3. Build partnerships
Content marketing is also about partnerships. As an eCommerce business, you should focus on building an online collaboration. This way you will be better equipped with the ability to handle competitiveness and innovation. The benefits of the partnership are obvious. You get to show your products and services to a wide range of audience.
4. Use guides to build trust
Resources are always helpful when it comes to improving customer experiences. Most of the time, customers want information that will help them solve problems or find an answer to the question. This is why we recommend providing your customer’s in-depth guides and resources that help them how to solve issues themselves. For example, you are selling washing machines through your eCommerce site. By adding guides of how to clean your washing machine, fixing common problems with washing machines and even a guide on how to make a purchase decision, can instill trust for your website.
These guides help customers to make purchase decisions and should be a part of your sales funnel. It doesn’t matter if you are running a website or an eCommerce, you should always include guides on your platform.
5. Use videos to your advantage
Video consumption has increased tremendously in the past couple of years. People love videos, and you can take advantage of it by providing video content to your audience. As you are running an eCommerce site, you can create different types of videos. Let’s discuss a few of them below.
- A) Viral Ad Campaign: Video campaigns can help you hook a new audience and convert them to loyal customers. Before you go in and create an Ad campaign, you should know that videos should not be too long. You might want to stick to 1 min long videos for Facebook and 2 minutes long video for YouTube. Also, try to aim to build a viral video which reaches a new audience automatically.
- B) Courses and Webinars: Webinars and courses can also change how you engage with your audience. These when done right can increase sales dramatically. Webinars especially can help a visitor learn about your brand and clear doubts. Creating courses and webinars are easy considering that you can create pages and posts using website builders.
6. Do influencers marketing
Influencers can have a real impact on the followers. With influencers changing the course of many online brands and platforms out there, you should also pick it up and use it to your advantage. To get started, you should connect with the right big players in your industry and ask them to improve your social media presence. Their followers will surely take notice of your brand as social influencers can make or break opinions about a brand.
7. Work with expert bloggers
Blogging is an art. And, that’s why you should let the best people do it. To make your content shine in every way, you should get services from expert bloggers who know your niche. By doing so, you will be able to share content that converts. Also, expert bloggers know how to represent a brand online. They can create engaging content for your brand which can make your brand shine in the competitive online market. However, good content costs more, and you should be ready to pay them if you want the best.
Content marketing is an essential part of any organization. It also leads to substantial growth if done right. Apart from growth, you can also create loyal customers using it. As an owner, we recommend understanding eCommerce market thoroughly and building your business surrounding it.
This leads us to the end of the guide. We hope that you found it useful. It is no way a complete guide as we only covered important tips rather than going for a comprehensive one. So, what do you think? Comment below and let us know.