What is an “About Me” page about? It sounds like a funny question in a way, right? But despite its redundancy, it’s an important question. Your “About Me” page is a page all about you! It’s a more personal page of information than your other pages.
The “About Me” Page should be used to tell your customers and visitors about what you do and why you do what you do. This is your chance to let visitors know what motivated you to start your business, share a hobby that is special to you, and just let your audience get to know you better. But what should be included in your “About Me” page?
Making a List for your “About Me” page
There is no one way to make an “About Me” page. But there are a few items that you usually see on this type of page. Below is a list of some of the most important concepts to remember and include that you may want to include on yours.
Know your audience.
Before you get started creating your “About Me” page, you should analyze your target audience and think about who you are talking to. Remember that you are not trying to appeal to everyone and not everyone will like you or your brand. So just focus on what you know your target audience will want to know and make a list of things to include.
Use opinion as well as facts
There is a time to focus on facts. If you are a publisher of news items or other factual information, you will want to include primarily facts that people want or need to know. But on your “About Me” page, you can include your personality, some opinions, and other things that appeal to your audience.
This is the page where you can feel free to come out more as an individual and talk to your target audience about what you do. Include information as to why you started your business and what your motivation was for starting your company. People will find this info interesting if they are interested in your brand and your target audience will be.
Some business owners even include a video on their About Me page so that you can address your audience personally through video. This can be highly effective in improving your conversion rate and engagement level, as well.
Include an infographic or images
An infographic is a great way to speak to your target audience without having to write too much text. Infographics are fairly easy to do, and you can even create one in PowerPoint if you choose to do so. The way that you present your information on your page is up to you, but infographics can help you communicate a lot of information in fewer words. Create your own infographic using an online tool like Canva.
An infographic is not required, but it is a way to let your customer base get to know you and know what your brand is about. You can also use a slideshow of photographs of your business or even a PowerPoint presentation or Slideshare presentation on your site to present your brand to your audience. You may not want all of this on your “About Me” page, but you could include one or two elements that illustrate to your visitors what you are about.
Make it about your customers
Even though your “About Me” page does focus on you and your professional journey, you also need to communicate that you are focusing on your customers and their experience on your site. Think about how you have helped other customers in the past and refer to these examples to let people know what you are about.
You can make this page personal and share information about yourself while still communicating that you are in it for your customers. Think about how you will interact and show that you want to help them and present an argument that you can do this better than your competition can.
This is also a place you may want to include client testimonials. Client testimonials are useful in communicating with your audience that people love your brand and your work or products. This is part of the “social proof” that you need to establish to build your reputation online and gain respect and credibility.
You can include a video to use as a client testimonials. If your page is already massive in content, you could get a few quotes from satisfied customers and include these on the bottom of your page instead. Put the quotes in italics to help with emphasis.
The reason for including client testimonials is to create a basis for your new visitors to give your brand a try. People who don’t know you are likely to go to your “About Me” page to learn more about you. This is your chance to introduce yourself and establish rapport with people that are considering your brand.
You get to choose how much information you put on your page. Some people don’t want to put too much personal information on their page. But Google likes having a biography for blogs that are published on their platform. So you may want to consider this a good indication that it might help your rankings.
This is not guaranteed, and ranking depends on some different factors. But having an excellent biography of information about you can help increase your search results, primarily if you skillfully include some keywords that have to do with you and your brand. On your “About Me” page, you may want to add your name. Getting your name in the searches associated with your domain name can help improve your ROI and conversion rate.
Creating the Design
Now that you have the elements of the content of an “About Me” page, you should think about how you will create the design. There are no hard and fast rules regarding this either but you may want to consider how you want it to function and how long you want it to be first.
It is probably best to make your “About Me” page one of your shortest pages. This is because you don’t want to go on and on about yourself or your business or make it the focus of your page. In fact, this page is usually considered almost a side thought by most web designers and website owners. But this doesn’t mean it is not essential.
Just cut to the chase and inform people about yourself and your background, some information about your company, and other relevant information. You will probably want to place it on a page that is close to the end of your navigation rather than to put it in the center or at the top of your navigation menu.
The focus of the “About Me” page should be to inform your users about you, so they will know who they are considering doing business with. People generally know how to find the “About Us” or “About Me” page so don’t feel you have to make it too prevalent. If you place it in your navigation menu, people will be able to find it if they are looking for it.
Begin with the end in mind
One tried and fast rule, whenever you create any web content, is, to begin with the end in mind. By envisioning how your site or individual pages will look at the end, you can keep the goal in mind that will keep you focused on your goals.
This can be done in some ways including looking at various templates, trying out different themes, and experimenting with ideas before you publish it. Only by experimenting with different ideas will you find the best combination of elements for your site.
There are lots of tools out there that can help you make these decisions including online tools and resources that you can find to make your site the best that it can be.
If you are ready to create your “About Me” page, go ahead and start taking some notes now. Write down about 5-10 things you want people to know about you and your brand, why you went into business, and what you can do for customers.
Then find a great hosting plan to get started like Bluehost.com. Whether you want to create a blog or a full website, Bluehost can help you get started. They have everything you need to create a website that people will notice. The rest is up to you!