One of the biggest problems with having a blog is trying to continually come up with new ideas and content articles. A great way to avoid the trap of falling into a blog pit of nothingness is to research everything you can about your niche and become the “authority” source for everyone else.
This is exactly what sites like WebMD and WikiHow have accomplished over the years. These two sites are excellent at answering questions. If you have a health related question and enter it into Google, there is a good chance that WebMD is going to appear right at the top of the search results.
How to Use Questions and Answers to Grow Your Blog
To become an authority blog or figure in any given niche, you are going to need to provide quality content. It’s not just about the information that you are providing, it’s also about the consistency, it’s valued and if people are going to share it with others. The reasons why other sites like WebMD have become so successful is because they eliminate the fluff and give people exactly what they need… which is ANSWERS!
The good news is that there are questions in almost any niche. Let’s take a look at web hosting/blogging and come up with questions that people ask every day.
- What is the best web hosting company?
- How can I start a blog of my own?
- What are the costs to setting up a blog?
- How do I register a domain name?
- What are wordpress plugins?
- Where can I get a custom wordpress theme?
- When is the next wordpress update?
I was able to come up with this list in less than a minute… think about how many people are searching for these types of questions every day. When you have a site that is becoming a well-known authority and ranking well for these kinds of questions, you are getting new search traffic every day from people that are getting into blogging and web sites for the first time.
Before starting your next web site or blog, think about the different approach you can take by simply becoming the “resource” and “authority” of asking and answering questions for your audience. Think outside the box… not just in the wordpress and blogging industry!