Creating content for a blog can be a challenge; however, it can be quite easy if you follow a system or a framework. Whenever a house or any type of building is being built, the construction workers follow a blueprint that was designed long before the project was ever commenced. It is my objective today to teach you the blueprint framework from which you can use to create content quite easily.
What are the steps to this blueprint framework?
- First finding a topic or keyword to write about
- Identify the necessary steps
- Include useful and relevant links and resources
- Engage the audience and encourage sharing
#1 – Finding a topic or keyword to write about
There are a number of ways you can do so because ideas are everywhere, you just need to be observant. Do you visit any industry related forums? Do you read industry related blogs? If so, do you read what’s being said in the comments? Do you take the time to read 10 pages of a good book everyday? Do you watch informational videos on YouTube?
One of my favorite ways to get content ideas is take a look at the bestseller’s list on Amazon. As you browse this page, you’ll find the bestsellers in a variety of different categories. Thumbing the most current magazine of your choice will also reveal a number of great content ideas.
The last way to find content ideas is to log into your Google AdWords account and start looking at search terms via the Google Keyword Tool (which is soon to be replaced by the Google Keyword Planner). Grab the keywords that indicate a person is looking for information on a particular subject.
#2 – Identify the necessary steps
Let’s say I used the Google Keyword Planner and found the following keyword: ‘how to find long tail keywords‘. This becomes the topic for my blueprint type blog post. I want to create a useful article that documents step by step actions a person can take to find long tail keywords.
Notice that I used the word ‘useful’. Google and other search engines pay close attention to how your articles are written. Your goal is to appeal to a large majority of the people entering this query. Will they realize that your article is useful and relevant? If they feel like the ad is up just for ads, then they will leave. Google measures the user experience and issues rankings accordingly.
Another thing you need to do with your steps is be concise and to the point. Readers often want the information and want it fast. Don’t dilly dally, as some would say!
#3 – Include useful and relevant links and resources
Is it okay to put an affiliate link in the article? Of course it is! Remember, users are wanting to know how to find long tail keywords. Don’t make them leave your site to find another article that promises to deliver a better blueprint. Don’t be afraid to link out to another post that can help them execute the topic you’re covering.
#4 – Engage the audience and encourage sharing
Google is looking at engagement and social signals. Are people commenting on your articles? If not, then you’ve got to promote your articles for comments and ask thought provoking questions in your articles. Social signals are defined as shares on social networks. Your site should have the following share buttons: Google+, Facebook, Twitter, LinkedIn, and Pinterest (when relevant to the site’s content).
If you follow the four steps I just outlined, then you will have no problem with creating, what I call, ‘blueprint’ content. The steps are: engaging your audience, including necessary links and resources, identifying the steps that a user needs to take, and finding an appropriate topic to write about.
Do you use the ‘blueprint’ framework when creating blog articles?
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