Do you want to grow your business to get ahead of your competition?
Expanding your client base can be hard. It’s even harder if you’re running a dental practice.
However, if you know how local search engine optimization works, you’ll find yourself getting and staying ahead of all the other dental practices in your area. Here are 7 dental SEO tips you can use to gain more clients and expand your business.
1. Setup Your Google My Business Profile
The number one way you can get ahead of other local business is to set up your Google My Business profile. This opens your business to many potential clients.
Include your business’ name, location, and business hours.
Make sure the information you provide is up to date and correct. Even though you can update it again later, many businesses missed many opportunities because of incorrect information.
Once you set up your profile, you can begin to see it appear on Google’s results page.
Google My Business even gives your business a chance of being a part of the top 3 results.
The top 3 results on the page receive a lot of attention from Google’s algorithm. They base which of the businesses will become the top 3 through their on-site SEO factors.
Even if your business doesn’t get featured in the top 3, you will still have a chance to get discovered. A list of all dental businesses appears at the side whenever someone clicks on one of the top 3 choices. This makes Google My Business a no-brainer if you want to increase your SEO.
2. Implement Social Media in Your Dental SEO Tactics
Social media plays a big role in SEO. 32% of marketers say it is the most effective SEO tactic.
Social media marketing allows other people to know about your business. Many people go online to browse their social media profiles. Having a social media profile for your business increases the chances of it getting noticed outside of your current client base.
This will lead to more people visiting your website, which leads to an increase in traffic. Search engines see the increase in traffic as a sign that a business is flourishing. They give active businesses an increase in SEO, so you can expect a slight increase in your rankings.
Because of this, it’s wise to have an account on different social media sites. Getting followers on Instagram, Facebook, and Twitter increase your score even further.
A social media profile also allows you to generate off-site sales. Many dental businesses often offer items for sale on their social media profiles. This is because it is more convenient than setting up a separate page on your website for this kind of service.
So, it may be a good idea to consider selling certain items on your profile. Small things like interdental toothbrushes are ideal for an online market. They are easy to deliver, and people may have an impulse to buy one upon seeing it.
3. Engage with Your Patients and Visitors
Engaging with your website’s visitors is important for SEO. This is because search engines interpret this as a sign that your website is active. Think of it like talking to your patients during a session, it keeps them entertained through it.
Not sure how to achieve this? You can start by letting visitors leave comments on your blog posts.
First off, everything in the comment section is part of the page’s word count. This means the more active the comment section is, the more content the page has. That’s already a big boost for on-page SEO thanks to the impact of the Google Panda algorithm.
There’s a lot of link sharing on comments, as well. More people commenting could lead to more visitors discovering your post.
That said, you have to be careful. Google’s Panda algorithm checks for quality content and a poorly managed comment section could lead to penalties. This is why you have to be a bit strict to ensure people don’t use the comment section to verbally harass each other.
4. Write Blogs on a Regular Basis
What many dentists fail to do is write their own blogs. Doing this gives you an immediate advantage over the others. Posting blogs on a regular basis also give search engines new content to discover.
This also gives a degree of customer engagement in your website. Comments on a blog post count as engagement when it comes to dentist SEO. So, make sure to include and enable comments whenever you post a blog.
To make a successful blog, you should consider what your clients and visitors want. This means you should only write about things relevant to you and your business.
If you’re deciding on what to write about, you should consider helpful topics. Things like “How to Take Care of Your Gums” or “Tooth Brushing Techniques to Improve Oral Health” are examples of great blog ideas.
You can also consider branding your blogs. This helps keep your customers engaged enough to read the entire post.
This is also important because page retention is a big factor when it comes to ranking your blogs.
Keyword research also counts here. So, take time to research on which keywords will work for the current topic you’re writing about.
5. Ask for Honest Customer Feedback
When dentists take time to research some SEO tips, they will often find that online reviews are a good place to start. This is because Google looks at positive reviews as a basis for your website’s credibility.
This is why you’ll see a lot of other dentists ask for positive online reviews. However, they’re missing out on some potential constructive comments about their websites.
You should ask for honest opinions instead. This allows you to see if there are things on your website which you can improve. Things like slow page loading time and unresponsive links can all hinder SEO.
It may not carry as much value as positive ones do, but they allow your website to be more stable in the future. All other problems you fixed along the way will also translate to better on-site SEO. So, for a better experience for you and your users, don’t shy away from negative reviews.
6. Link Other Related Content to Your Own
All those tips above are examples of on-site SEO tactics. Link building is an example of an off-site SEO tactic. People debate which one is better for, in this case, dentist SEO marketing.
Regardless of which one is better, there is no denying that off-site SEO is as important as on-site SEO. Off-site SEO allows your website to become advertised on different websites and blogs.
Link building is the easiest way to make sure your website appears on other websites. Write a blog and look for any website you can use as a reference. Linking to them makes them a reference page.
You also add a link going back to your own website. This allows people to find your page with ease and it increases your website traffic.
Reference pages allow your blog to appear on their website. This means you’ll find an audience outside of your usual area. So, you may want to link to a high-quality website for greater chances of success.
That said, be sure to match the quality of your blog to their usual blog posts. Otherwise, your blog may seem out of place. This may lead to other people ignoring the links leading back to your website, instead.
7. Consider Making Your Website Compatible for Mobile Devices
Nowadays, most of the people online are using the internet through a smartphone. Because of this, Google released an update that prioritized websites optimized for mobile users.
Doing this is a simple task, although it needs a lot of patience. All you need to do is design your website in a website building tool. WordPress is ideal because it already has templates for you to use.
You need to design your website to fit every common resolution used by mobile devices. As mentioned before, it is a tedious task, but the rewards in SEO will be worth it in the end.
Fortunately, CMS platforms like WordPress have built-in tools that let you A/B test your site’s design. You can see how it appears when viewed on a desktop and on mobile devices. This guarantees you can check for errors and inconsistencies.
You do have to decide whether you’ll use a responsive website or if you’ll have a separate mobile version of the site. Each one has their own pros and cons but site owners tend to go with a responsive web design nowadays.
Improve Your SEO and Spread Word About Your Dental Practice Now
Outdoing your competition is easy with the help of these dental SEO tips. Start climbing the search engine results page now!
Why stop here? There are a ton of ways to improve and market your site to boost your rankings.
Contact us here if you have any questions or comments about our blog. We’ll get in touch with you as soon as we can!