The outspoken blogger and author Mark Manson once wrote that “a blog is not a business plan” and you shouldn’t start a blog with the single purpose of making money. This is a good piece of advice that is ignored by millions of aspiring blogpreneurs launching blogs in a vast variety of niches (usually those in the spotlight) hoping to strike it rich online. They write about everything from smartphone cameras and operating systems to blogging tips and the digital marketing strategies of Canadian online casinos (actually, very few of them are this specific). And an awful lot of them are choosing the three evergreen niches that, in spite of the significant competition, are still considered some of the most lucrative “evergreen” topics to cover. These are massive niches with thousands of sub-niches each, and they are all closely related to the deepest and most common desires of every single human on the face of the planet.
One of the things we desire most is being free of any uncomfortable ailments or life-threatening health conditions. The fact that we keep poisoning ourselves in spite of this desire we have is a different matter altogether. In short, everyone dreams of living a long, happy life and one of the prerequisites of doing so is being healthy. Thus, the health niche is incredibly popular online. And also vast.
The “health” niche includes everything from cooking (various diets, healthy eating, clean eating, veganism, and everything in between) to herbalism, from health tech to fitness and running, from anti-science quackery to legitimate health advice, weight loss, and research, among many others.
Another thing we desire almost more than everything else is money – this is why so many people spend at least a third of their adult lives trapped in jobs they hate only to get more of it. The previous statement pretty much shows why the “wealth” niche is so popular online: people are constantly looking for methods of making more money easier.
The “wealth” niche is almost as far-reaching as the “health” niche, covering everything from tax returns and stock market investments to shadier areas like FOREX and gambling. The vast majority of websites active in this area don’t go this deep into the technicalities of making an extra buck, sticking to safer areas like frugal living, making money online, money-saving tips, sweepstakes, and such.
The third “evergreen” niche is none other than “romance”. After all, what is the use of a long, healthy, and wealthy life if you have nobody to share it with? There is no telling what drives us – it can be our innate instinct to procreate or the social norms that the world around us is forcing on us – but the fact remains: people will almost always look for a mate (more or less intimate). And the sad truth is that there are many people (especially men) that suck at finding one (or lack the self-confidence even to try).
The “romance” niche is once again covered on many levels. On one hand, there are relationship coaches with a vast (and proven) experience to share, on the other, the quacks selling methods of scoring high-profile dates in the form of a “super-effective, fool-proof, guaranteed to work, 30-page PDF or video series that can be yours for the surprisingly low price of $19.99”, with a whole spectrum of publications in between. Fashion blogs, makeup blogs, relationship advice and tips on improving the intimate times all fall into this popular and lucrative niche that will likely remain popular for as long as humans will be socially awkward.
How to Start Using Blogging for Your Brand
Now that you’ve seen some examples on how to use blogging and content creation and marketing to grow different brands and businesses, it’s time to implement these same methods into your own efforts. To learn more, be sure to follow our step by step process here.