Are you selling items or accepting payment on your WordPress website?

If so, it’s important to have an SSL certificate for your site. That’s because it helps to give your customers peace of mind that their personal information is protected from being accessed by an unwanted third party.

A Secure Sockets Layer (SSL) certificate helps give your business and website more credibility. In fact, over 31 percent of domains on the internet have an SSL certificate!

Read on to learn how to get and set up a free SSL certificate for your WordPress site!

Find a Free SSL Certificate

You may be wondering how to get a free SSL certificate despite their importance to your website.

The good news is that the non-profit website, Let’s Encrypt, offers a free SSL certificate to anyone with a registered domain name.

But just because it is offered free of charge does not mean that it cuts any corners on the security side of things.

It offers a certificate authority (CA) through the Internet Security Research Group (ISRG). Let’s Encrypt is also well-known in the internet industry.

It’s so well-respected in the digital world that major sponsors include Mozilla, Cisco, and Google Chrome, among others.

Use Your SSL Certificate

Let’s Encrypt’s SSL certificate can be used on your website across many different web browsers.

These include Mozilla Firefox, Internet Explorer, and Google Chrome, to name a few. Once you receive the SSL certificate, you should display the certificate on your website.

It helps to have this at the bottom of your web pages and at the checkout. That’s because a potential customer can see that your website is placing an emphasis on protecting them.

The nice part about the SSL certificate is that your website user’s experience is not a whole lot different than it is without one. Although they are brought to a secure website, they are still entering their personal information and credit card data as they would anywhere else.

They are just doing it with confidence that they are buying from an online merchant that is taking extra steps to protect them.

Wrapping Up: Your Free SSL Certificate Matters

An SSL certificate helps improve your website by showing that you take the safety of your customer information seriously.

But putting an emphasis on security doesn’t mean you have to spend a lot of money to do it.

A free SSL certificate can serve its important purpose for your WordPress website while also not costing you money out of your pocket.

These savings can be used to further develop your product and increase the marketing campaign for your services. This can help you deliver a better product and to reach your target market in a more effective way.

Are you looking for other ways to stand out as you market your business? After all, in today’s digital age, driving to traffic to your website is the important first step to closing a sale.

Check out our blog post giving you ‘6 Tips to Get More Traffic to Your Blog Using Instagram in 2019’!

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