Did you know that the average website gets fewer than 20 visits a month? Some of these sites were meant to be shared with a small number of clients, but many were made by aspiring bloggers that can’t get them off the ground.
We live in a generation that is fast-paced and innovative. With many businesses popping up rapidly, it is important for them to stand out. And one of the best ways to do that is through following some best strategies and campaigns for SEO optimization. However, SEO is getting harder and harder every year.
According to one study from Ahrefs, 91% of all content on the Internet doesn’t get any web traffic from Google. You are going to need to have some other strategies in place to get more traffic to your website.
With the help of these strategies, you will have an idea on how to get website traffic that helps you generate more revenue.
One of the easiest ways to drive traffic is email marketing. Some of you may think that this technique may be outdated, but it still holds a lot of impacts. Not only is it cost-effective but it also has a good return on investment (ROI) for your website.
If you are a start-up, then this type of marketing is very efficient. When compared to the other types of marketing campaigns and strategies, this type of marketing has four times higher ROI.
Though it holds a lot of power, a lot of people need to know how to get a hang of it. Once you have it under control, Email marketing is one type of strategy you will not regret working on.
Social Media Marketing
More than half the population of the world is on social media. There are quite a few people who run their business with the help of these social media such as Instagram, Facebook, etc. Since almost everyone uses social media, it has become one of the most important digital marketing tools. This is mainly because all the companies will get the exposure that they require, and it also works as a great platform for studying and researching.
And if you are a start-up, then social media marketing is one of the best ways to go about improving your business. The benefits that you will have more people visiting your website, help you in getting loyal customers, increase in sales, and helps in generating new leads. Even though many people go about using social media marketing, they end up making a lot of fatal mistakes. However, these mistakes can be avoided. Such as choosing the right social media platform, and choosing a strategy. This can also be made easy by hiring a digital marketing consultant who will give you insight on how to do marketing as well as help you maintain records of your work.
Google AdWords (Pay-Per-Click Marketing)
A marketing strategy that makes use of the search engines to make internet users come to your website is the Pay-per-click (PPC) marketing. PPC is an effectual marketing tool to produce sales-ready leads in a short span.
If you are a start-up then you should not ignore the pay-per-click marketing strategy.
It has quite a few practical advantages, such as:
- Reaching your customers with the perfect advertisement at a precise time.
- You will have a high ROI. This is because you will only need to pay when an interested person clicks on the advertisement.
- You can control how much you want to spend and you do not have to wait for results.
- The insights and data will help in sharpening the other marketing strategies.
These campaigns must be expertly handled as they tend to be slightly heavy on your budget. But there is no need to worry as there are special engineers to take care of that.
Search Engine Optimization
You might think that having an impressive design means that more visitors will come to your page. Unfortunately, this is not the case. Aesthetics play almost no role in search engine rankings.
There might be hundreds of websites in your niche alone. If you want to stand out, then you need to identify keywords that are relevant to your business and start ranking for them through your website content.
Search engine optimization not only builds trust but it also increases organic traffic on your website. The higher your website search ranking is for the keywords that your targeted traffic or potential customer is searching for, the more reputed your business becomes. It will also generate a lot more traffic. An estimated 92% of all search engine traffic goes to listings on the front page. You will notice a huge jump in traffic if you start to rank higher. Hence developing a sort of trust. Following SEO practices will ensure that your company will fare well. You can also hire a good SEO company to help make this happen.
Irrespective of whether you are a start-up or a full-fledged business owner, content marketing is something you definitely need in your business. This is applicable to both business to business (B2B) and business to client bloggers (B2C). Content marketing is effective because you can create a strategy that will help in dealing with the buyer’s problems. Making it understandable and easy for them. This will eventually build conversation rates and trust.
If you are a start-up you have certain advantages such as:
- You can increase your brand’s visibility.
- You can build long-lasting relationships with your customers.
- Lift your brand’s recognition and awareness, followed by credibility and authority.
- It also supports your SEO and SMO efforts by posting content that will attract people’s attention.
- One thing you should know is that the results are usually not that quick, it will take time to generate the desired response. But the impact that it will create is long lasting.
With the help of these strategies, you can make your business reach heights with an ease of mind.
Choose the Best Traffic Sources for Your Blog
Focusing on the right traffic sources can go a long way towards monetizing your blog. You will want to choose your traffic sources carefully and make sure you focus on them.