Social media plays a large role in marketing these days. Anyone who has a product or service to offer should have accounts on sites relevant to their audience. That includes bloggers. If you want more eyes to see your content, you need to go where the people are.
You’ll also need to be creative in employing modern online promotional strategies. Consumers are savvier than ever. They don’t want a hard sell. You can use social media, especially the photo sharing app Instagram, to find and engage new followers for your blog content. Take a look at these tips to get more traffic to your blog with Instagram.
- Call to Action
Let’s start with a traditional strategy with a modern twist, and that’s the call to action (CTA). A CTA is simply asking for what you want. For example, if you want people to visit your blog contest, add a link to your Instagram bio asking them to stop by to enter.
Want more Instagram likes? Be sure to ask for them. There are countless creative and effective ways to use a call to action. People are predisposed to follow instructions and to wish to please. Use human nature to your advantage by telling your audience what you’d like them to do. Guide them to your blog content, and they’re likely to follow.
The previous tip mentioned giveaways. Let’s expand on that a bit. People just love free stuff. Give them a chance to win something cool, and they’re likely to take you up on that offer. You can build brand awareness through giveaways, even if you don’t sell your own products. As a blogger, you are your own brand.
Give away an item that reflects who you are and the message you wish to send. Giveaways automatically boost engagement because users have to take some sort of action in order to be entered. Collaborating with great brands will bring you attention from that company’s followers, as well. It’s a win-win.
- Share Links in Stories
Instagram Stories is a fun way to garner attention for your blog and what you have to offer. This feature allows you to string together multiple posts or videos to create a slideshow in order to broaden your message beyond what you could do with just a single post. It’s a really versatile way to put yourself out there. Bonus, Stories is a temporary thing.
Each one you create only stays on the platform for a day, adding time urgency and fear of missing out to the mix. These things add to the appeal of Stories from your Instagram account. As a blogger, you want to take advantage of this option. Add a link to a specific post into your Story so users can easily head over to check it out. It’s an easy and enticing way to gain blog traffic.
- Give Live Stream a Go
Using live stream is something that can benefit you in so many ways. It creates instant excitement, encouraging people to take a look at what you’re doing right now. It also gives you the opportunity for engagement. When you can talk to your followers in real time, you’re able to gain their immediate feedback. This type of interaction goes a long way toward building relationships and creating loyal fans, as well.
If you’re a fashion blogger, take a moment to share your latest haul with your audience. Answer questions about the products and give them insight into how you scored the best deal. You might also use a live stream to showcase a brand collaboration. Live content is all the rage because of its vast possibilities and practical benefits.
- Use Your Bio Wisely
People often forget the purpose of a bio. It’s to tell your audience all about you and what you have to offer. This is valuable real estate that you can’t afford to waste. As a blogger, you can create a buzz and show your personality in this tiny space, leading new followers to check out your blog. Your bio is one of the few places you can easily add a link.
So, be sure to use an attention-getting call to action with a link to your blog at the end of your bio. This is where a lot of your Instagram followers will first discover your blog. Be sure to take advantage of this chance to shine with your Instagram bio.
- Add a Screenshot
Finally, you can easily give your followers a teaser of your blog by screenshotting individual posts, editing the capture and adding it to your Instagram content. You don’t have to show the post in its entirely, but the title and a graphic give just enough of a preview to get people interested enough to check it out further.
You can add text to the image asking folks to click on your blog link up in your bio. This call to action tells them where to find your newest post. You can change the link according to your featured content, but always be sure it points users to your blog if that’s your primary goal.
These six tips should get you started on boosting your blog traffic with Instagram. This social media tool truly is a powerhouse when it comes to marketing. Take some time to play with it and see how it can work in your favor.