Have you ever considered writing content for other sites? This is known as guest blogging, and it is a great way to increase your results on your website or other sites. If you are a writer and want to create content for other sites, there are some key components that you should consider.
In this post, we’ll take a look at some of the best practices of guest blogging and show you how to avoid the pitfalls that could get the site lowered in rankings. When you do guest posts on other sites, you need to make sure you don’t reduce the credibility or ranking or classification of the other site. Your goal should be to improve the ranking of the website you are writing for while improving the quality of the content on the site.
The Importance of Relevance
In addition to creating extra content to add to someone else’s site, you need to make sure the content is relevant to the content that is already on the site. If you write articles or posts that are off topic with the major content, the site might be penalized for having irrelevant content. This can create problems for the site owner, and they may ban you from creating further content. So make sure your content is relevant to the site’s content.
It’s always good to develop relationships with the site owners first. Like you would do if you were writing for a professional magazine in the “real world,” you need first to read the content that is typically published on the site. This will give you a good feel of what the site is about and help you to fashion your content in a way that will fit the format of the site.
If you find that the site is in an area that is too far off of your area of expertise, you will need to seriously think about whether your content will fit in with the industry and site content. If not, it’s best to move onto another posting gig rather than to struggle to place content on a site that is far removed from your niche or area of expertise.
Capturing the Voice of the Page
There is a skill that is involved in writing guest posts that has to do with being able to capture the “voice” of the page in a way that sounds natural. Some people hire ghostwriters for this purpose-to be their voice on their site. They hire or outsource other writers because they either don’t have time to keep this up themselves or they don’t feel they have the writing skills to carry it out. Either way, if someone depends on you to create content for their site, you need to study the way they present their material so that you can capture it similarly.
In some cases, the site owner may not care if your post has a different “voice” or tone than their regular content. If the site is set up to create a variety of different types of posts, they may not care whether it sounds different in other posts. Just make sure you find out whether this is the case before you submit content.
Developing a Knowledge of the Subject Matter
If you want to post on other websites, you need to develop a knowledge of the subject matter that is covered in the blog. That is why you’ll hear many professional writers or publishers say that it’s best to find blogs that are in your industry area. If not, try to choose sites that you have some experience with regarding their topic area. Most blogs are information-based. So you need to sound like you know what you are talking about as you write on the topic.
Remember that the average site or blog owner need to develop their credibility and improve their reach to their target audience. To do this, they need to sound like an authority on the important topics that people care about. Knowing the target audience of the site you are writing for is paramount to capturing the soul and the essence of the site’s content.
One of the most valuable assets that you can offer a site owner or blogger is valid links that will increase their traffic. By creating links that are valid and relevant to your content, you can help a site reach their goals in increasing their quality traffic.
To do this, look at the types of links that the site is already using and also check out the comments in the blog sections to see what customers are responding to and engaging with most. You need to do your homework if you want to improve your content that you offer sites to help them gain traffic and leads.
Consider why sites want guest content
One question you should ask yourself is why they need a guest blogger in the first place. In most cases, they know that creating fresh, original content will improve their traffic with their target audience. This is important to grow a website to the point of improving the results and conversions.
Website owners know this, and they are often willing to pay other bloggers and content producers to create high-quality original articles for their site.
For those who do not pay, they usually offer another reward for posting content such as providing a free link back to your site or some other perk.
How to Find Content Writing Jobs
As a site owner or blogger, you may consider guest blogging as a good way to promote your brand while allowing others to promote your site, as well. But for some people, guest blogging is a way of life. You can make a good living creating guest posts on others’ sites if you know where to look.
Content sites are one way to find blogs or sites that want guest content. Sites such as Textbroker.com, Crowdcontent.com, or Constant-content.com are three examples of content sites. These three sites are some of the best sites to find work for posting articles on others’ sites. Many writers make a full-time or part-time income doing this every day.
If you just want to do it once in awhile, you can also use these platforms. Start by looking for jobs that are similar to the content you offer on your site so that it will fit your area of expertise.
Another way is just to find a site you like and contact them to see if they are taking guest bloggers. Some pay up to $100 or more for good posts.
Ghostwriting vs. Credited Work
It’s imperative to understand the difference between ghostwriting and work in which you are credited. They are not the same, and both of them consist of completely different rules when it comes to creating and posting content.
Ghostwriting means just what it says. You are writing for someone else. You are assuming responsibility for communicating their voice, their blog personality, or their content. That’s why it is so important to get to know the type of content and the style that they have on their site.
If you ghostwrite an article, you get paid, but you do not get credit. In fact, once you turn over the article for payment, you have no claims on your content whatsoever. In this case, you are selling “full rights.” The legal ramifications are that you may not link out to the article, claim it as your own, or post it anywhere. The buyer of the content (the site or blog owner) is allowed to use your content and even put their name on it because they purchased the full license.
In some cases, site owners may purchase partial rights or usage rights. In these cases, it is sometimes possible to maintain partial rights so that you can sell the article more than once. This resembles the online eBook publishing model such as what you see on Amazon Kindle, for example. But usage rights are usually limited to about ten copies of the article while the number of copies of eBooks you can sell on Amazon Kindle is illimitable.
Creating eBooks for Kindle are also considered independent self-published works. You and you alone own the copyright and full rights to these works unless you sell them to someone else. There are advantages to creating your eBooks or other articles because you can use your real name and get your name out as an independent author.
Creating a Writing Career
Creating content for other sites can be lucrative. There is also always a need for fresh content. Consider all of the millions of sites that are on the internet today. They all need fresh content. Either the site owner will do it himself or outsource it to someone else to do. If you can find regular clients who need this content, you can produce quite a body of work and make good money doing this.
But if you want to be credited for your work, include a biography, and launch your writing career on a larger scale, you should work on writing your own books. Write in an area of interest and publish them yourself or through a reputable publisher who can distribute them in the places that will get you the biggest audience.
Many professional writers decide to do both. Contributing content to other sites provides a regular income while creating independent articles and eBooks can help an author get noticed on the larger platforms and help to launch their writing career.
Creating your own blog
Whether you decide to contribute to other sites once in awhile or make a full-time career out of it, don’t forget to create your blog, as well! Anything you write on your blog is your creation, and you own full rights to it. It’s a great way to get your writing career going. You can also monetize your blog to make money as you grow your brand.
If you are interested in learning how to make serious money with your blog, you may want to check out the work of blogger gurus such as Seth Godin or Darren Rowse, for starters. They are making six figures on their blogs, and you may get some ideas on how to create an income from your work.
To get started with your blog, you need a blogging platform! WordPress is a great blogging platform and it fits in perfectly with the Bluehost.com web platform which we also highly recommend. Check out their introductory offer and see what you think about their services.
Once you get a platform, you’ll be ready to create content either for your site or other people’s sites and blogs. Who knows? Perhaps there is a whole new career as a web writer just waiting for you!