Knowing what your blog’s visitors want and need can be a challenge. Having said that, how do you understand your visitors?
In this post, I’m going to dive into the mind of a website visitor and empower you with the knowledge and tools necessary to begin to deliver value in a way you’ve never done before.
Things I will cover:
- Search Behavior
- Keyword Research
- Google Analytics
Search Behavior: A proper understanding of how visitors search will be very beneficial for you and your business. Without this, it’s like throwing an aspirin in the air and hoping that you’ll get it when you shoot a shotgun at it. You need not take this approach. Rather, you’ll be able to keep your visitors around long enough to turn them into a lead, sale or client.
There are different types of visitors:
- Ready to buy visitors that know exactly what they want.
- Sort of know what they want visitors.
- Casual browsers that will click on whatever interests them.
- Random visitors that randomly found you and are in the completely wrong place.
Knowing that, you’ll know why when you log into Google Analytics and see visitors that stayed an average of 0 or visitors who stayed on your site for 10 + minutes. On top of that, there are ways of knowing exactly what a searcher wants when they enter keywords into the search engines.
Keyword Research: There are a variety of tools that you can use here, but I can’t recommend the Google Keyword Tool enough. It’s free anyhow. Every successful post begins with keyword research. It’s how we know if writing that post is even worth our time. It’s fine and dandy to have an online journal, but if you’re here to make money, then you must become a master at keyword research. Just a couple essentials to cover here:
- pick a keyword
- use that keyword in your post a few times.
When you do that, people can tell that the page has the information they’re searching for. In other words, that page is relevant to their search. There are certain keywords, called buyer keywords that you ought to know about. For the searcher, above, who knows exactly what they want, they’ll use very specific keywords. For example: they’ll type in model, brand, series, and features. Use the google keyword tool to find out exactly what these keywords are. You’ll find them.
Google Analytics: Please keep in mind that checking your stats can get addictive. This is why you don’t want to spend too much time on it, because it’s not an actual income generating activity. Although this has already been mentioned quite a bit, there are metrics within this free program that empower you with the ability to understand your visitors. Some of the things you’ll learn include: how many unique visitors came, how many visits were made, and how many pages were viewed. The most important ones are bounce rates and unique visits.
Unique visits is just a simple way to gauge whether or not the the number of people visiting your blog are repeat or unique. The goal here is to track your visits and brainstorm ways to increase the daily amount of visitors you’re getting. It should be increasing everyday. If it’s not, then you’ve got 2 main situations to deal with: traffic & quality content. Make sure you’re putting in the work to get more traffic and giving your audience something worthwhile and beneficial to read. Otherwise, they’ll bounce and never come back.
Bounce rate is the percentage showing how many visitors left before seeing a second page on the site. This gives you an opportunity to brainstorm reasons why your visitors aren’t staying around to see more of your pages. This is a dog eat tail scenario. If you have low bounce rates, then you’re most likely dealing with the wrong kind of visitors. This occurs because of improper keyword targeting.
Leave a comment below if this helps you understand your visitors.