Have you ever thought about creating a quiz for your blog or website? Increasing engagement is the most important task you must do to achieve your goals as an online business or website owner. Without people, your business can go nowhere. Just like we show you step by step how to create a blog, we are going to the same for creating a Buzzfeed style quiz.
If your site needs a little pepping up, why not try incorporating a quiz on your site or blog? There are several advantages of putting a quiz on your site. Below are some of the most important ones.
- Increases interest in your site content
Business owners like to think that their site content sells itself. But that is not always true. Sometimes you need a little boost that will serve to increase your engagement levels while presenting your site content. Having a quiz on your site achieves this by providing a fun activity that people can do and share with their friends.
- May increase conversions and product sales
Putting a quiz on your site may serve the same purpose as native advertisements. By that, we mean that you may be able to present material and content that people like because you match the topic to what the person is already reading about. By careful selection of questions, you can create a custom-designed quiz that will appeal to your visitors and invite them to take action. Once they take action on your quiz, they may also stay on your site longer, and it increases the probability that they will take other action on your site.
- People will refer others if they like the quiz
Quizzes are excellent ways to engage your audience and increase your social activity among users. Put a Facebook or Twitter share button near your quiz and ask visitors to share their quiz results on Facebook or other social media outlets. This is a prevalent technique on Facebook, and many business owners have already tapped into the potential of this tool.
- Works as a leads generator
If you are in need of a leads generator, it’s hard to beat a quiz. Quizzes can generate leads that other materials and content cannot do.
TryInteract.com, a leading quiz-maker solution, has been working with thousands of websites, blogs, and brands to introduce the concept of using online quizzes to increase user engagement and generating new leads and revenue through their sites and social media platforms. On their site, they’ve listed the following benefits and success when using their quiz lead generation platform.
- Generate Leads
Email marketing has an ROI of 43x according to an IBM study (for every $1 spent on email marketing you’ll earn $43 back), and quizzes are the best new way to generate new subscribers. By adding an email capture form to your quiz you’ll get an average conversion rate of 50%, meaning that half of the people who take your quiz will opt in to become email subscribers.
- Drive Sales
Within a quiz you can recommend products and services to people based on which quiz outcome they get. Personalized product recommendations generate 230% more sales than non-personal ones so you’ll see an instant bump in your sales.
- Grow Your Social Reach
On average, 10% of people who take quizzes share their results on social media, so you’ll see an increased presence on social media. Quizzes are so share-able that 3 of the top 5 most shared articles for the New York Times last year were actually quizzes.
With all of this in mind, today we are going to dive into the world of online quizzes and how to generate new leads and traffic for your brand in the process. Not only will we be covering the many different methods for setting up an online quiz, we will also be highlighting some of the most successful brands using them, the most requested quizzes by users, examples you can start using today and also 100 quiz ideas to consider.
Another important reason that you should look into incorporating a quiz on your site is that there is a possibility it could go “viral.” Viral quizzes are amazingly powerful to increase leads and traffic because they can reach an audience of millions of people in a relatively short period. While not every quiz goes “viral,” it only takes a spark to start a fire on the web. You will be amazed how quickly this can happen if you work on it.
Popular Examples of Viral Quizzes on Buzzfeed
Buzzfeed has an audience of millions of viewers. They also seem to have the capability to make something go viral fairly quickly. Think about the vast number of potential leads this could mean for your website or blog. Below is a partial list of some of the most popular viral quizzes on Buzzfeed. Perhaps this will give you some inspiration to make a Buzzfeed quiz that will get the attention of your readers.
- Which Cake are You?
This quiz which featured a picture of a delicious chocolate bundt cake coupled with the words, “Which cake are you?” got the attention of thousands of viewers in a short period. This drew attention to the fact that people tend to flock to quizzes that have the word “you” at the end such as “Which friend are you,” “Which dress are you,” and other similar titles.
- What endless shrimp flavor are you?
Red Lobster created this quiz that focuses on shrimp flavors and asks the user what shrimp flavor they relate to. This quiz was a prime example of the idea that choosing a topic that is personal while also staying within your niche area is often the key to creating an effective (and often viral quiz). You can see more examples of brands using quizzes like this one, in this article from PostPlanner.
- Can we guess your real age?
This quiz hosted on Buzzfeed in 2014 reached an estimated 5.9 million people. It featured a series of questions that were aligned with characteristics that were typical of people in certain age ranges. Then the data was compiled in an organized way so that the algorithm predicted the age of a person based on these certain traits and other factors. Of course, it was designed in such a way that certain questions yielded unexpected results which always adds to both the irony and humor of these types of quizzes. It was very popular because it included information that people often try to hide–their age.
This proved another point also: that the more personal you make your quiz, the more likely it is that you are going to get a quiz that goes viral. People like to analyze factors about themselves and try to outsmart others about those facts. So this appeals to the psychology of people who want to have a good time guessing or trying to trick the technology.
You will also find that some quizzes have a longer lifespan, while others will simply last during a phase. A great example of this would be with the “Infinity War” and “Marvel” right now. There are quizzes all over the place about what type of superhero you might be, the powers you could possess and if you could identify all of the characters.
The great news is that you can take all of these same questions and formulas, and then adapt them to any upcoming or trending movies that are coming out in the next few months.
How to Make a Buzzfeed Style Quiz
With so much interest and usage on Buzzfeed and their online quizzes, you might be wondering how you can create one of your own. Buzzfeed currently offers this option for users on their site, but what if you wanted to add a quiz to your own site? Good news. TryInteract has you covered on this as well.
Here are the steps to creating a personality quiz.
- Find a subject and title. Most follow the “Which (blank) are you?” Format
- Create Questions. Either text or image questions, designed to categorize people into personalities
- Set up Lead Capture (Optional). To collect emails from users.
- Formulate quiz results. (The Personalities).
- Embed on your site and share on social sites. Quizzes embed through an iframe.
The end result would then be something like either of the examples below — which also looks great on mobile devices! You can embed these quizzes right into your site, display them as popups or share them through your preferred social media outlet.
While the process might sound daunting at first, it’s actually quite simple to create these fun little quizzes of your own. Through the use of the TryInteract quiz builder, this can all be done in a matter of minutes through their easy-to-use platform for creating quizzes just like Buzzfeed’s.
Examples of Personality Quizzes
How do you make a personality quiz? Personality quizzes are quite popular with people because they focus on aspects of someone’s personality that they might not ordinarily think about. These highly shareable quizzes are more likely to go viral since they are entertaining for the user and help them gain some insight about themselves, even if it is just based on a casual answer or information that is not backed up by science.
The following personality quizzes are good examples of the types of quizzes that generate lots of hits and increase the engagement level of your audience. The personality quiz questions that you ask should be personal but not overly embarrassing to the user.
- How Romantic Are You?
This quiz was created by 365tests.com. They specialize in personality tests, and they developed this quiz to let users find out if they have romantic traits. This is a fun test for someone to take with their significant other and compare answers or to share with friends on social media.
- Are You Overly Concerned with Your Appearance?
This personality test was designed to determine if someone is “over the top” about their obsession with their appearance or if they just need to “chill out” a bit. You can check out this quiz to get an idea of what the questions are or use your imagination and make up your similar quiz.
- Love Compatibility Test
Another great quiz to take with a significant other, this personality quiz addresses whether someone is compatible with their special person and gives some insight into what kind of person they should be with. Of course, like any of the personality quiz ideas, you should remember that these tests should all be taken with a grain of salt since most of them are not based on scientific evidence or sound theory. There is some truth in them, though since many of the questions are often inspired by more clinical assessments that address compatibility or personality traits.
No matter what type of quiz or tests you are taking for your audience, be sure to put in the time and effort to create really good questions and even better answers. While this might take a lot of time in the initial set up process, it will pay off big in the long run. The final results should also vary heavily based on the individual answers that are selected by your site visitors. The better your results, the more likely they are to be shared by users on social media.
What Types of Quizzes Can I Create?
If you are puzzled as to the types of quizzes that you should create, consider some of the following quiz types. Some are more popular than others, but these are some of the most common types of quizzes that get the most hits on Buzzfeed and other quiz sources.
- Multiple Choice
- Yes or No Quizzes
- Fill in the blank
When it comes to creating online quizzes for an audience, it’s all about knowing what the user wants and how to relate to them. This is something BuzzFeed has done very well with. You can take a look at any of the quizzes on their site, not only to come up with new ideas and to see what is trending but to also look at how they categorize their quizzes as well. Below you can see some of their most successful categories (can we guess, disney, food, would you rather, who are you, love, and trivia) right at the top of their menu area.
Be sure to visit their site often and see what the current trending quizzes are, as they will often have new ones added daily based on the current movies, news, and events of the day. Best of all, many of the quizzes are original and created by users on the site — so you know people are really enjoying them.
Popular Questions to Ask in Your Quiz
After researching hundreds of quizzes online that either go viral or are wildly popular with their target audience, there starts to emerge a pattern of the types of questions that you should be asking in your quiz. Some of the best ones are listed below.
1. What is your age?
This is a question that you don’t often hear in real life unless you are filling out a form. Women especially are hesitant to tell their real age, and many try to hide it. Men are not quite as protective of their real age, but they don’t often volunteer the information either. Since age is such a protected characteristic of people due to the societal stigmas, it carries many times, creating a quiz that addresses this question is likely to be a big hit. Demographics like age are often the most popular types of factors that we see in the quizzes that go viral, perhaps because it gets information out of people in a comical way when they would otherwise keep it to themselves.
2. What is your favorite color?
You can learn a lot about people by knowing what their favorite color is. Psychologists say that people who like calm colors like blue or green tend to be more relaxed, thoughtful, and determined. People who like orange or yellow are more energetic and warm. While there are varying degrees of thought on this topic, it’s clear that color does affect the behavior of people in many instances and knowing their favorite color may be beneficial, especially if you are an interior decorator or paint seller!
3. Where is your dream location?
Some quizzes are meant to go deeper than the obvious. Asking someone where their dream location is or where they want to live delves deeper into their psyche than ordinary quiz questions do. Try asking this in one of your quizzes if you want to get a conversation started among your users. Additionally, if you are a real estate investor or salesperson, this could be a great way to break the ice regarding getting to know the types of homes people want. What valuable information this would be for the real estate professional.
4. What is your favorite food?
Like the question about color and favorite geographical location, this question attempts to delve deeper into the inner workings of the mind regarding your readers. People love to talk about and enjoy different types of foods so this would be an excellent question to ask for a restaurant or other type of food-based business.
5. What kind of books do you like?
If you are an author or a bookstore, this question would be ideal. You not only will provide an entertaining quiz for your readers or followers but you will also have valuable information you can use to get to know your audience. This can help when retargeting your advertising campaigns or when you need to know the preferences of your audience when creating a new product or writing a new book. Once you have this data, you can market to these people based on the new information while also providing something fun for them!
Do you see a pattern among these questions? You got it; they all have to do with the personality or personal preferences of the person taking the quiz. Personality questions, questions about personal taste, and questions that cause people to have to be introspective about themselves can help you create a quiz that is likely to get results and higher levels of engagement.
Summary on How to Create a Quiz for Your Site
We hope this article will serve as a jumping off point for your BuzzFeed quizzes or any other type of quiz you would like to create and perhaps give you some quiz ideas that you can use when coming up with the questions you need to increase your traffic and engagement.
BuzzFeed is an excellent site to look to as an example since they have made so many quizzes go viral. But you should also check out some of the other places for inspiration if you are considering putting a questionnaire on your site.
For some business owners, it has become the standard to consider implementing quizzes within their content, due to the potential they have to draw thousands of more views and increase the engagement level of their target audience.
100 Ideas for Your Next Quiz
Below are 100 ideas you can use and keep in a notebook to refer to whenever you want to create a quiz on your site. Take a look at this list and then finish it yourself and feel free to brainstorm new ideas that you can use in the future.
- What makes you madder than a wet hen?
- What do you include in a “things to do” list? (Fill in the blank format)
- What are your favorite things to do when it rains?
- If you could write a book about your life, what would the title be?
- What kind of hairstyle are you?
- What kind of dog are you?
- What do you look for in a friend?
- What kind of friend are you?
- Neat freak or sloppy mess?
- What does your car say about you?
- 5 Personality Traits You’d Want in a Spouse
- 5 Warning Signs that You are Being Controlled
- What is your real personality?
- What is your learning style?
- Passive or Aggressive or Passive/Aggressive?
- What type of coffee are you?
- What kind of spender are you?
- How do others perceive you?
- What is your ideal career?
- Which U.S. state are you?
- Are you a leader or a follower?
- How analytical are you?
- Are you left-brained or right-brained?
- Do you know what is going on in America right now?
- Who do you believe?
- Where is Barrack Obama?
- What do you know about the Surveillance State?
- What do you know about these historical statues?
- Which car should you drive?
- What is the meaning of logic?
- What is “absolute truth?”
- Which “Charlie’s Angels” were you?
- What does it mean to “shop in your closet?”
- Wine Test
- Food Test
- Football Test
- Test your Sports IQ
- Which “shark” are you? (from ABC’s “Shark Tank”)
- Coffee Quiz
- What is the ideal diet for weight watchers?
- How do you know the origin of life?
- What is your minimum wage IQ?
- What is the purpose of taxes?
- What is your blogging personality?
- If you were a TV personality, which one would you be?
- Who would you like to interview?
- What would you do with a million dollars?
- Test Your eBook Knowledge
- What Kind of Fish are You?
- Do parrots talk or imitate?
- What song are you?
- Risk-taker or Conservative Thinker?
- Test Your CIA Knowledge
- What are intelligence “Minutemen?”
- List your favorite companies and tell why you like them
- What is the average attention span of a person?
- Are you a changemaker?
- Are you a saver or a spender?
- Top 10 Money Habits You’d Like to Break
- What is your best personality trait?
- Why do grannies knit?
- Test Your Amazon Knowledge
- Take the “Work-at-Home” Quiz
- Let us Guess Your Age
- Favorite Ride at the State Fair
- What type of entrepreneur are you?
- What is your writing style?
- Where is George Bush since his wife’s death?
- Test Your “Q” Knowledge
- Why was Donald Trump asked to run for President by our Military?
- What is the definition of journalism?
- Are you a coupon clipper?
- What style of eyeglasses are you?
- Which singer are you?
- What style of house are you?
- What McDonald’s food item are you?
- What is the most embarrassing moment you ever had?
- Are you a visual learner?
- How motivated are you?
- Do you feed strange dogs?
- What is meant by the expression, “Read between the lines.”
- Test Your North Korean Knowledge: Why is Kim Jon Un smiling now?
- What is your favorite hobby?
- What is the stupidest job you’ve ever held?
- Test your Kanye West Knowledge
- What type of organizer are you?
- What President do you relate to most?
- Online Shopping Quiz
- How do you know you are talking to chatbots?
- What is meant by “artificial intelligence?
- Are you aggressive or just ambitious?
- Test your SEO Knowledge
- What is digital marketing?
- What motivates you to succeed?
- What is your ideal job?
- How good do you look right now?
- How do you make decisions?
- How much time do you waste on social media?
- Do you ever feel that you are being manipulated?
- What would you do if you were king for a day?
Well, there you have it: some exciting and thought-provoking quiz ideas to get your mind going! Jot down a few of your favorites and think about how you could incorporate quizzes into your websites and blogs on a regular basis. It might be just the thing you need to increase your user engagement and produce more leads than you’ve ever had.
Not sure where to start? TryInteract.com is a site that is devoted to helping you easily create an original quiz based on any theme or topic that you’d like to use. It’s amazing how you can plug in the important information and generate questions so quickly.
They will take you through the process step-by-step so that you can come up with your quiz ideas. Whether you want to make a quiz to go viral like some on the BuzzFeed page or create a compelling question and answer questionnaire to gain leads and momentum for your site, TryInteract.com can help!
Try it today and remember you heard about them from us! Try some of the topics we’ve provided and good luck! Quizzes are the new normal when it comes to content marketing. So make a quiz and watch it take off!