Facebook has almost 1.5 billion daily active users. With numbers like that, using Facebook to find your audience is easier than ever before.
However, knowing how to correctly set up your Facebook profile and a fan page correctly is now more crucial than ever before.
Facebook makes money by showing ads on the platform, and also telling advertisers and brands they need to boost their content in order for all of their followers to see their updates in the news feed and raise brand awareness. With this, Facebook advertising has now become talked about social media marketing strategy and content strategy.
This is something important to keep in mind when setting up a Facebook business page or a page for your blog. In either event, the first step to growing your business one share at a time, is to actually create and go live with your Facebook Page, and that’s exactly what we are going to be covering today — along with a few helpful tips on how you can grow your following and ROI in the process.
Pages vs Profiles
A lot of people assume their personal profile is as good as a Facebook page but there are a lot of little differences that can add up to a big reason to set up a separate page for business.
For starters, it allows for a separation of your work and private lives, a big deal for freelancers who are at risk of burnout. It also presents a more professional front to your readers, encouraging them to take your blog seriously as a business.
The biggest tick in the pro column, however, is the page insight tools that come with Facebook pages which takes social media management to the next level. They’ll let you track your audience – who they are, where they’ve come from, and how they engage with your content. Think of it like Google analytics for Facebook.
Interested? Here’s how to get started:
Creating a Facebook Page for Your Blog
You’ll need to be signed into a personal account on Facebook to create a new page. Once signed in, simply navigate to this link and select whether you’re a business/brand or community/public figure.
You’ll be prompted to enter a page name – ensure this is the same as your blog name so your readers can best find you. Set the “category” that best describes your blog. Some common examples might be:
- Entertainment website
- Health and wellness website
- Society and culture website
Properly categorizing your page helps Facebook users who are interested in your subject find your page so take a bit of time to decide which category best describes your blog.
Customizing Your Page
Once you’ve stepped through the page setup, next comes the fun part: customization.
Ensure the profile photo you use is either your website’s logo or a picture of yourself – whichever is associated more with your blog. You should also update your page’s “about” blurb and the contact details, including any accounts you might be running on other social media sites.
Next up is your Facebook cover photo.
Designing a Cover Photo
Facebook cover photos work a bit different on pages so don’t just upload your personal cover photo and call it a day. You should make sure to upload a picture that will look good on both desktop and mobile.
Your page cover photo displays at 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on mobile devices. This disparity in ratio means that there are designated “safe zones” in which you can place design elements without fear of them being cropped out depending on the device being used.
If design safe zones sound daunting, don’t worry. Just ensure you’re using the recommended dimensions and hover over your devices to check how it looks in a browser and on your phone.
How to Grow Your Facebook Fan Base
Now that we’ve covered the basics of how to create a Facebook fan page and why it’s important, we should also talk about the many different ways on how to promote your page and how to grow your following.
Some of the most obvious ways are to share your content on Facebook and to invite other users, friends, and email subscribers to start following your Fan Page.
If you are a brand or someone just starting out that has some money to spend, you can also create a paid ad campaign or Facebook, or even using a social follower service to grow your following, increase likes, and shares.
In most cases, these paid methods will drive a lot of new followers and likes to your brand, but only a small fraction will actually stay and engage with your brand.
This is something that should be tested with, and deployed over time.
Grow Your Blog With Facebook
Setting up a Facebook page for your blog isn’t as daunting as it seems. With some savvy categorization, a keen eye for cover photo design, and a willingness to learn you’ll soon be taking full advantage of all the audience insights Facebook pages can give you.
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