When it comes time to create a blog of your own, you will no likely come up with a wide range of topics and ideas for your site. For most bloggers, they want to start a site because they are passionate about something, or want to start an online business to make money. With the concept of making money in mind, creating a loan resource site is a great way to not only provide value, but also to zone in on your demographic audience and produce some additional revenue in the process.
In this article we are going to take a look at the many opportunities that lies within a financial loan resource site and how you can start generating lead and revenue through the Zero Parallel affiliate program.
Getting Your Loan Resource Blog Off in the Right Direction
Before launching your site, you should have an idea of what type of financial and loan information you are going to write about, how you are going to deliver your message and break apart your content while also having a monetization method in place as well.
In this ‘create a financial blog’ walkthrough, we are going to focus on ‘pay day loans’. This way we can niche down on the topics we are going to be writing about, while also having the ability to know who our exact audience is, and what they want information on.
First off, we recommend using Google Keyword Planner to start looking up longtail keywords and commonly asked questions that people have when searching for loan information online.
Such questions might be:
- What is a payday loan?
- Who are the most trusted sites for short term loans?
- Is applying for a payday loan online safe?
- How much interest is there on a payday loan?
Once we find out some of the most common questions people are looking for answers on, we can then start building out our site content with detailed walkthrough, guides, references, and resources.
You can also see the type of search volume that is currently out there for payday loans related terms. However, to compete in this space you will need to build content around specific keyword, questions and phrases that people might be searching for. This will also allow for you to create better content and giving them exactly what they are looking for.
When creating such content, it’s a good idea to search around the internet for different resources and pull together a data-rich article of your own. Be sure to link and reference any top authority sites as well, as this is something Google also likes to see when ranking web sites and blogs.
At the same time, you will also want to look at any long tail keywords and possibly focusing on a small niche market, such as your own city or state. By doing this, it will allow you to have a higher chance of ranking in the search results to hit your target audience.
How to Generate Leads and Revenue with Zero Parallel
With the focus and content of your site coming together, it’s important to come up with a legitimate monetization method as well. We highly recommend using affiliate marketing, as this will allow you to focus on the content and promotion of your site, while redirecting your traffic to a high-quality resource where they can take action. As an affiliate, you will also earn a commission on all referred sales or actions, without ever needing to process any orders, handle inventory or talk directly with the end user.
Since we are building a financial based blog, with a focus on ‘payday loans’, Zero Parallel is a perfect example of a monetization method you can start using right away.
Zero Parallel is an affiliate network that is solely focused on payday loan offers. In short, you join their site as an affiliate and will start earning commission on any referred leads to their site.
When it comes to monetization methods for your site, you will have a few different options, such as Google Adsense — which will only earn you a few cents per click. However, if you work alongside a network like Zero Parallel, you can earn anywhere from $2 to $220 per lead. The reason the payout is so high, is because ZP works directly with some of the largest payday loan lenders in the world and sells the data to them directly for fulfillment.
Once you are setup as an affiliate, you will have a few different options to start delivering leads to their network. The most basic and easiest methods of lead generation is to simply link to your landing page with your affiliate site. Other options include creating a lead generation form on your site where users can submit their data.
You can see an example of one of their landing pages below.
As an affiliate of Zero Parallel you can login to your stats area at any time to see how many clicks and leads have been sent through your financial resource site. Payments are sent out to affiliates once the minimum $100 threshold has been earned.
How to Effectively Promote Your Financial Loans Blog
You’ve created the content and have a monetization method in place — now it’s time to get some traffic to your site.
As mentioned earlier, millions of people are searching for information on loans daily, but it’s also a very competitive space. For this reason, you will need to create a very niche site that if focused on solving problems and answers any questions related to payday loans. This will help your site rank in the search results.
However, you will still need to get backlinks to your site to help it rank (even for long tail keywords). I would focus on your guest blogging efforts and creating original infographics to go along with your site content — then work on your outreach to try and get other financial sites to post your infographic and link back to your site. It will take some time, work and effort but if you can rank organically, you can start making good money without the need to put up a lot of advertising costs.
Focus on your content and target audience when building your content, and also don’t forget to join Zero Parallel so you can start sending leads their way and earning money in the process.