Halloween is one of the most exciting times of the year for both children, teenagers and adults. It’s the one time of the year where you get to dress up and be whatever you would like to be — while also not getting judged in the process.
Another great way to celebrate the holiday and to help others find great costumes for trick-or-treating is through the use of your own Halloween costume blog. Not only will you be able to create an amazing resource for people throughout the world, you can even make some money from it in the process.
In this quick start guide we are going to walk you through the complete process of how to pre-plan, start and monetize a Halloween based blog.
The Crazy Numbers of Halloween
Before we get started with the basics of how to start a Halloween costumes blog, let’s first look at some of the crazy numbers behind Halloween spending in 2015. All stats below are provided from the National Retail Federation, and can be seen through the visual infographic at the bottom of this page.
- Over 157 million Americans are planning to celebrate Halloween
- The average spending per person is $74, with $1.2 billion being spent on adult costumes and another $950 million on children’s costumes
- Total spending for Halloween in 2015 will reach $6.9 billion
- 81% of consumers ages 18-34 plan on celebrating Halloween, with 7 in 10 dressing in a costume
- 49 million people will host or attend a Halloween party, while 45% decorate their home or yard
- No pet is safe, as 20 million people are planning to dress up their pet in costume this year (resulting in $350 million)
- When looking for costume ideas, 49% of millennials will use the internet, while only 34% shop in retail locations
- The majority of Halloween shopping (41%) happens during the first two weeks of October
With all of these key stats and figures at your hands, you can see how much of an opportunity you have when creating a Halloween costume blog of your own.
How to Setup Your Own Halloween Costume Blog
Step 1 – Choose the Best Blog Platform for Your Site
There are currently over 300 million blogs in the world today. With so many different blogs on the internet, you are going to want to make sure yours is setup the right way from the beginning. Of the 300 million blogs currently on the internet today, the majority of them are hosted through a free platform called WordPress — which is the same software we use to run this site!
Getting setup with your own WordPress based blog is easy and you have two different options to choose from.
- WordPress.com – A free blogging platform with a lot of limitations, and they pretty much own your site content.
- WordPress.org – The free software you can setup on your site and have complete ownership over your content.
To see a detailed comparison between the two different WordPress platforms, you can click here.
Of the two options mentioned above, we HIGHLY recommend you go with the WordPress.org version as this will allow you to have total control over your site and also give you the ability to make some money with it in the process. If you create a free blog through WordPress.com, you are going to have to play by their rules, which means they can shut down your site at any time if they don’t like the content on your site or if they find you aren’t following their terms and conditions.
To get started with blog, we recommend setting it up with A Small Orange. As a valued reader of our blog, you will get 20% off your web hosting package and a free domain name when you sign up for a year of hosting in advanced.
You can follow the process of setting up your hosting step-by-step here.
Step 2 -Pick a Halloween Costume Theme for Your Site
Anyone can get started with a blog of their own, but if you want to create a blog that provides value and stands the test of time, you are going to want to plan it out before you even get started.
A good example of this would be to know what type of Halloween blog do you want to start. Here are a few ideas for you to consider.
- Halloween Recipes Food Blog
- Top Scary Halloween Movies
- Best Selling Halloween Costumes
- How to Create Your Own Halloween Costumes
- Pumpkin Carving and How to Make Halloween Candy
As you can see, there is a lot more to blogging than just Halloween pictures! No matter what type of Halloween blog you want to create, be sure to keep it on focus and not stray too far away from your base topic. This way you will be able to become the authority in that space and not have to compete against a ton of sites.
A perfect example of this would be if you were going to create a blog for just “Game of Thrones Halloween Costumes”. Anyone searching for these types of costumes in Google might end up on your site, and they will also know exactly what they are looking for.
You can see how some web sites are already creating content around such ideas, like the one below from Yahoo.
Creating content on your Halloween blog based around the latest trends, popular movies and celebrities is a great way to give your audience interesting content that they are likely to be searching for once Halloween comes around.
When a concept on mind for your blog, you can also use a premium WordPress theme to improve the overall look and feel of your site once it goes live. We highly recommend MyThemeShop for the latest and greatest WordPress themes.
Choosing a Name for Your Halloween Costume Blog
After thinking about the potential niche topic for your site and seeing how other blogs are creating costume and Halloween based content, you should now have a better idea on how you want to create your own site. Before getting started, you are still going to need to come up with a domain name for your site. Domain names are the address someone types in to get to your site. This site for example, is blogging.org.
Domain names cost roughly $10-$20 per year, but you will get to choose one for free when you signup for blog hosting through A Small Orange if you sign up for at least a year of hosting.
When picking your domain name, you will want to come up with something original and creative… but not too complicating. Something that contains the words “costume” or “halloween” is always a good idea. I would also recommend staying away from any possible trademarked names such as movies, tv series or celebrities. Since most domains will already be taken, you will probably need to get creative or use something besides the ‘.com’ extension — I would recommend using .com, .net or .org and stay away from the other alternatives.
Top Halloween Costume Sites on the Internet
To give you a few ideas on potential blog names, here are the names of some of the most popular costume sites on the internet.
You can get quite creative with your name, but make sure it’s easy to spell and remember.
Step 3 – Create and Customize Your Halloween Blog
Every site on the internet has it’s own unique design and feel to it. When you start a WordPress based blog, you are going to start off with their basic template theme that all WordPress sites start off with. After installing WordPress on your server you can log into the Dashboard area and easily pick any new theme you would like to represent your site. It’s important to choose a high quality theme for your site, as you will want to stand out from the crowd and make a great first impression.
HGTV is a very popular site and they write articles on Halloween decorating and craft ideas all the time. You can see a screenshot of their site and article below. Notice how they have a great looking design, their logo in the top left corner and easy to read content throughout their site.
This is a perfect example of a high quality site design that focuses on user content.
While they probably have a dedicated design team working on their site, the good news is you won’t have to. Since WordPress is a free platform, there are many services out there that create high quality and premium themes for people to buy and use on their sites at minimal costs.
The site we recommend for finding high quality WordPress themes is MyThemeShop.com, and you can see a screenshot of one of their premium themes below — which is fully customizable with just a few clicks of a button.
Going live with a premium WordPress theme on your site is one of the best ways to bring your blog to life and look very professional in the process. I also recommend creating a logo to bring your site name and brand to life as well. These days it’s quite simple and cheap to create a logo design — so it’s definitely worth looking into.
Step 4 – Start Creating Content for Your Halloween Blog
Setting up your domain name, hosting and WordPress is just the start of your blog. The fun part is creating content for your site and giving your audience something to value.
Again, through the use of WordPress, this is very simple to setup. The first thing you will need to do is login to your Dashboard area of WordPress, click on (or hover over) the “POSTS” tab. You should then see the “ADD NEW” button, which will open up a new content area for you to start writing your content.
With the “Add New Post” page now open, you can start creating new content for your site. The setup is pretty self explanatory. The top section is where you will write in the TITLE and the bottom section is where all of your article content should be written in. You can also use the “Add Media” button to add images to your content and the Toolbar area above the content box to play around with formatting.
Once your article looks good to go, you can click on the “PUBLISH” button and see it live on your site. You can also edit/add/remove content from your posts at anytime, even if they’ve already been published to your site.
In addition to the simple walk through we created above, there are thousands of other features and settings you can change within WordPress. For instance, if you would like to link to inner pages of content from your own site or link out to other pages on the internet, you can learn how to do that in this create a link in WordPress post.
Step 5 – Make Money by Promoting Halloween Affiliate Program
One of the most exciting reasons to start a blog of your own, is the ability to even make money with your site. When creating a Halloween based site, you could join any of the top Halloween costume affiliate programs on the internet and earn a commission every time you send a new customer to their site. The best thing about affiliate marketing is that you don’t need to process any orders, hold inventory or even talk with the customer, it’s all done through the use of affiliate links and automated tracking.
I’ve listed some of the top Halloween affiliate programs for you below.
BuyCostumes Affiliate Program
Commission Junction: 10% commission per sale / 25% commission on costume of the week
Spirit Halloween Affiliate Program
Commission Junction: 13% commission per sale
Costume Craze Affiliate Program
Commission Junction: 12% commission per sale
Fright Catalog Affiliate Program
Shareasale: 12% commission per sale
Halloween Express Affiliate Program
Shareasale: 5-8% commission per sale
Halloween Mart Affiliate Program
If you are going to create a Halloween blog that focuses on costumes, I would recommend you join each of the affiliate programs mentioned above — this way you will be able to offer your audience the most content and options possible. Since affiliate programs are free to join, you have nothing to lose.
IT’S TIME TO START YOUR HALLOWEEN BLOG RIGHT NOW!
Now that you’ve read through over 2,000 words of content and are now a master at planning out your Halloween site, it’s time to put everything into action!
To get started, all you need to do is click on the A Small Orange image below and you can claim your 20% off hosting coupon from Blogging.org. Remember, you will also get a free domain name when you setup your hosting and pre-pay for a year.
As always, if you have any questions, feel free to contact me with any comments or questions you might have. Once your blog is live, be sure to let me know so I can check it out!
Consumer Spending During Halloween 2015 Infographic
As promised, here’s our visual infographic on how consumers are going to be spending their money and celebrating Halloween this year. Be sure to grab the infographic below and share it with your friends or site audience.