Writing for an E-Commerce blog can be a challenge. The objective of this post is to you how to write your first blog post for your eCommerce site. Since Google is actively looking for new and valuable content at all times, it’s important to add a blog to your existing online store or ecommerce site. If you have an ecommerce site with just product pages and an order/checkout process, there won’t be much content for Google to work with… so it will be tough to rank in the search results.
With this in mind, one of the best ways to increase traffic to individual product pages and other sections of your ecommerce site, is to simply create longform content through your blog. A perfect exampke of this would be product reviews, top lists and providing videos on how specific products or services might work. Writing a review of a product you sell is just one of the many types of blog posts you can write. Doing it effectively will help you establish your voice in the marketplace. Let’s begin.
1. Frame of Mind
You’ve got to get into the mind of the people who would be reading your reviews and purchasing the products you sell. You can accomplish this by either reading other reviews on the internet and formulating your own review or using the product yourself and compiling a user-based experience review.
Which route will you choose?
Consumers want to know the who, the what, the why, the how often, and so on. The more you can get into their shoes and figure out what makes them tick, the more powerful your reviews will be. If you can achieve that, then your likelihood of making sales increases dramatically.
2. Keyword Research
There are many types of keywords. For educational purposes, let’s just examine 2 types of keywords: broad and specific. To read a more detailed explanation of specific keywords, otherwise known as long tail keywords, click here. When we use a free keyword tool, such as the Google Keyword Tool, and we enter a term like ‘Toilet Paper’, we find out that it is searched almost 500,000 times a month around the world. This keyword is an example of a broad keyword.
Now, let’s examine a more specific keyword: ‘Charmin aloe toilet paper’. It gets searched only 22 times per month around the world. It is more targeted and if you sell this on your website, then you should be targeting keywords like these.
3. Take care of your Meta Tag Information
While SEO (search engine optimization) is rather complex, I’m just focusing on the basic fundamentals of SEO. There are 3 tags you need to worry about:
- Keyword Tag
- Description Tag
- Keywords Tag
Make sure your keyword is in each of those tags, with the exception of the Title Tag. I recommend making an attractive title over using a keyword rich title tag.
4. Use Pictures
Blogs are really hard to read when there isn’t anything but text. To liven up your post, you’ll want to include a picture of the specific product/keyword that you are blogging about.
5. Writing The Post
Google favors articles that look like they’ve been sweat over. This can be gauged by the length of the post itself. I recommend that your post be between 400 and 1,000 words. Use the keyword 1-2 times in the post.
6. Link to the product page
At the end of your review, make sure you are linking to the specific page on your website that sells the product you are selling. Additionally, you need to make the link clickable. Otherwise you’ll be forcing readers to copy and the paste the link into their browser. We need to make things easy for readers.
7. Share your post
Once your post is written properly, it’s time to share the post and begin the promotion stage. If you have followers, likes, and connections, then this is a great way to get your post in front of some eyeballs. With the new Google Penguin update, links coming from social media carry more weight.
You’ll be wise to promote the post to your other connections.