Who should you follow on Instagram in 2018? What kinds of people do you look up to inspire your work, career, or business goals? Instagram is a good place to start to find influencers that you may want to follow and track their success.
There are lots of people you could follow but we have hand-picked some of the best ones that we felt would symbolize the many social influencers out there. Each of them brings with them their unique perspectives, talents, and ideas that can help you reach your goals in 2018.
1. Selena Gomez
Selena Gomez is a pop singer who has made her way to the top on Instagram the past few years. She made a big splash in 2017 by generating more than 128 followers, and she is considered the #1 biggest influencer on Instagram. One of the reasons she has attracted so much attention is her influence regarding specific causes that she is passionate about. Selena Gomez is into more than just singing.
2. Ariana Grande
Ariana Grande is in the #2 spot for top influencers of 2017, so she is worth marking as someone to follow in 2018. She is another pop star like Selena Gomez, and she has over 114 million followers, and she shares photos about causes that she cares about on her Instagram pages.
3. Cristiano Ronaldo
Cristiano Ronaldo is a famous soccer star with over 112 million followers on his Instagram account. This was an increase of more than 86.2 million when the previous list was published. He is considered one of the most important and most talented players in the world, according to some sources.
Beyonce is a pop singer with hit songs to her name like “Baby Boy” and “Halo” that have made her a singing icon. She also writes much of her material. She is considered one of the biggest influencers in today’s music world, and has an estimated 107 million followers on Instagram, making her a top Instagram influencer, too.
5. Taylor Swift
Taylor Swift has over 104 million followers on Instagram, making her in the top 5 influencers on Instagram. She is also a well-known singer with top hits that have made her a fortune.
6. Kim Kardashian West
Kim Kardashian isn’t just one of the most popular celebrities in the world, she is also right at the top of the list on Instagram as well. The name “Kardashian” is a common one in Hollywood circles, as well as in the modeling and social media platforms. Instagram followers know that she is the most popular member of the famed Kardashian clan and she currently boasts 103 million followers.
7. Kylie Jenner
Kylie Jenner is a model and owner of a cosmetics company who married into the Kardashian family. She now has over 98.5 million followers and ranked #7 on the 2017 Instagram influencers list.
8. The Rock
“The Rock” is the nickname for famed wrestler-turned-actor, Inspo who has 94.5 million followers. He was at number eight last year as a top Instagram influencer, so he bears watching in 2018.
9. Justin Bieber
Justin Bieber is a Canadian pop singer with 92 million followers on Instagram. He likes to post photos of his concerts, but also features some of his fellow musician’s photos and political commentaries, from time to time.
10. Nicki Minaj
Nicki Minaj is a hip-hop artist who has a following of over 83.6 million followers on Instagram. She features album promotional photos on her Instagram account and sometimes features pictures of designer fashions.
11. Kendall Jenner
Kendall Jenner is a fashion model and social media influencer. However, her influence seemed to falter somewhat in the past few months due to the failed Pepsi ad. In the ad, Jenner tried to use shots of violent protests by members of Black Lives Matter in the ad to symbolize how a soda could bring the world together. The announcement was pulled shortly after airing in the midst of several “protests” that followed. She still has more than 83 million followers on her Instagram though.
12. Leo Messi
Leo Messi is a soccer star and top influencer on the Instagram platform. He has over 81.4 million followers.
13. Khloe Kardashian
Khloe Kardashian is a top Instagram influencer with a following of around 69.4 million. She also has her app where her followers can tune into what she is doing anytime. She is in the TV and modeling industry.
14. Kourtney Kardashian
Kourtney Kardashian is the least popular of all of the Kardashian tribe with only 58.9 million followers. But, that’s still pretty good. She also has her app.
Rihanna is a pop star and top Instagram influencer. She has collaborated with the company known as Fenty Beauty. She now has over 57 million followers and is considered a top influencer on the popular social media platform.
Zendaya is a favorite pop star with an estimated 45 million followers on Instagram. She is an actress and singer who has appeared in many TV shows and movies, as well.
17. Cara Delevingne
Cara Delevingne has over 40 million followers on Instagram, making her one of the most influential Instagram members today. She is a model and actor.
18. Emma Watson
Emma Watson is an actor as well as a UN ambassador and Instagram influencer. She has 40.1 million followers, and she is involved in Goodwill campaigns on a global level.
19. Gigi Hadid
Gigi Hadid is a social media influencer and collaborator with the Tommy Hilfiger brand. She has over 36 million followers. Her posts focus on high fashion as well as political commentary.
Zayn is a singer and social influencer with 24 million followers on Instagram. He is a solo artist for the X Factor British music group.
21. Harry Styles
Harry Styles is a social media influencer on Instagram with 21.9 million followers. He is a former One Direction member and is considered a top influencer in the modern fashion industry.
22. Huda Kattan
Huda Kattan owns her cosmetic line and has 21.8 million followers on Instagram. She is also a beauty blogger, offering tips to women around the globe on the proper application of makeup and creative techniques.
23. Cameron Dallas
Cameron Dallas was a top influencer on social media in 2017, and she continues her popularity streak in 2018. She has over 20.5 million followers. She is an internet comedian and personality.
24. Zach King
Zach King is an internet comedian who uses his Instagram account to make people laugh and smile. He was a top Instagram influencer and currently has 20.3 followers on Instagram.
25. Niall Horan
Niall Horan is a former member of the now disbanded band, “One Direction.” He is going solo now, but he still has around 19.6 followers. He is also working on a new album, so he has plenty reasons to smile.
26. Snoop Dogg
Snoop Dogg is a rapper and Instagram influencer with 19.5 million followers. He has been vocal in politics lately expressing his opinions through his music and public forums.
27. Lele Pons
Lele Pons is a Venezuela-born social influencer with a following of over 19.1 million followers. She made a name for herself on the Vine platform previously but now uses Instagram more due to the potential audiences.
28. Lucy Hale
Lucy Hale is a social influencer with a following of around 19.1 million. She has photos on her page that depict her in a photo shoot with former presidential candidate Hillary Clinton and her logo on her page is “professional napper.”
29. Alia Bhatt
Alia Bhatt has an Instagram following of 18.2 million, and she is actively involved in Bollywood films as well as some animal rescue operations.
30. Shay Mitchell
Shay Mitchell is the co-star of Lucy Hale from the favorite show, “Pretty Little Liars.” She is considered a new social influencer and boast some 18 million followers on Instagram.
31. Stephen Curry
Stephen Curry is a professional basketball player and Instagram influencer with a following of 17.7 million. He enjoys posting about his life in sports and sometimes posts about his family life and other topics. His wife is Ayesha Curry.
32. Michelle Lewin
Michelle Lewin has an Instagram profile that is focused on fitness training. She posts about exercises and fitness and has over 12 million followers.
Zoella is a British vlogger with one name. She has another name: Zoe Suggs, but she rarely uses her full name online. She is known most for her YouTube videos where she features video “hauls” that she shares with her followers, but she has over 11.2 million followers on Instagram, making her a “need to watch” Instagram user in 2018.
34. Chiara Ferragni
Chiara Ferragni is an Italian fashion expert and blogger, and she was number 22 on the Instagram top influencer list in 2017. She is at number 34 now but still a good one to bookmark. She blogs about new Italian fashions, and she has a following of 10.5 million people.
35. Josh Ostrovsky
Josh Ostrovsky is known online as “The Fat Jew,” and he has over 10.1 followers. He posts “humorous” posts on different social topics and his status on Instagram has dropped from number 19 to 35 this year.
36. Kayla Itsines
Kayla Itsines is an Instagram influencer who focuses on fitspo. She has a total of 7.6 million followers.
37. Lilly Singh
Lilly Singh is a Canadian entertainer with one of the top Instagram sites. She has over 6.9 million followers. She records bizarre videos that involve transformations in her appearance that amaze her followers.
38. Camila Coelho
Camila Coelho is a beauty blogger and Instagram influencer with 6.6 million followers. She is a Brazilian with tips on beauty and fashion that her followers love.
39. Joanna Gaines
Joanna Gaines is a designer and top Instagram influencer with 5.4 million followers. She had a show called “Fixer Upper” that featured taking older homes and making them look like new.
40. Ayesha Curry
Ayesha Curry is a cook and social influencer with 5.2 million followers on Instagram. She is the wife of Stephen Curry and is involved in some activities outside of her normal ones. She loves making people happy and “their tummies full,” according to her Instagram account.
41. Aimee Song
Aimee Song is a top Instagram influencer. She gains her following by blogging and showing off her high fashions in various locations. She has about 4.7 million followers.
42. Murad Osmann
Murad Osmann is a top Instagram influencer who gained a lot of attention with his “follow-me” shots that he took that featured his fiance. He boasts around 4.6 million followers on Instagram today, and he was a top influencer in 2017.
43. Manny Gutierrez
Manny Gutierrez is a professional makeup artist who started on Instagram. He still has a good following of around 4 million people.
44. Simeon Panda
Simeon Panda is a popular fitness influencer who also owns his own fitness company. He was a top influencer in 2017 and continues his Instagram popularity. He has around 3.4 million followers.
45. Grumpy Cat
Who says a feline cannot be a social influencer? Morris, beware! If you see anyone with a grumpy expression on their face, perhaps they’ve seen this social influencer’s page! Grumpy Cat has around 2.4 million followers on Instagram.
46. Ingrid Nilsen
Ingrid Nilsen is a social influencer with 1.7 million followers. She is a beauty blogger and Instagram star who shares beauty tips with her followers.
47. Meghan Reinks
Meghan Reinks has an Instagram following of 1.3 million. She is an actress and food blogger who offers tips about food and other topics.
48. Amber Fillerup
Amber Fillerup is a “mommy blogger” with 1.3 million followers. She first made the list of top influencers on Instagram in 2017, and she has even been featured in Forbes Magazine.
49. Julia Engel
Julia Engel is a lifestyle and fashion blogger who made the top 50 Instagram list last year in 2017. She continues to be host to 1.1 million followers. She says on her Instagram account that she is a dress lover and she shares her fashion ideas with her followers.
50. Ella Mills
Ella Mills is a lifestyle and food blogger who hit the number 50 spot in 2017 for top Instagram followers. She hosts around 1.1 million followers.
51. Nash Grier
Nash Grier has made a splash on the Instagram platform by making videos as a 15-year-old high school freshman. He shared a house with Cameron Dallas who was also an internet influencer for awhile. He has created original mobile games and apps such as Mobli that he promotes on his pages. He has also gotten involved in clothing design. Lately, his online fame has dwindled, but it was self-inflicted. He has decided to invest his time in his real-world appearances instead.
52. Nikkie De Jager
Nikkie De Jager has an Instagram account that features pictures of various cosmetic ideas and combinations. She shows people how to put the looks together for a special effect. She is a Dutch vlogger from North Carolina. She has 7.8 million followers.
53. Jake Paul
Jake Paul began on the Vine platform with videos then got a role in the Disney comedy show, “Bizaardvark.” He specializes in making comedy videos. He also makes shots of himself with his fans in various locations. Recently, Jake created a creative influencer marketing management company called TeamDom that focuses on teen entertainment.
54. Mariano Di Vaio
Mariano Di Vaio is an Italian fashion blogger and designer. His blog covers topics including fashion trends for men and hairstyles. He has worked with top designers like Omega and Calvin Klein. He has around 5.9 million followers on Instagram.
55. Jay Alvarrez
Jay Alvarez is a male model who grew up in surfing country in Hawaii. Many of his posts show him surfing or in other dangerous extreme sports poses. He is a travel documentarian and is often seen promoting his travels on Instagram. He has 5.3 million fans on Instagram.
56. Julie Sarinana
Julis Sarinana is a top fashion blogger who started fashion blogging in 2009. She started doing this as a creative outlet but turned it into a business due to the popularity of it. Her goal is to create beautiful content that helps readers reach their fashion and lifestyle goals.
57. Marcus Butler
Marcus Butler is best known for his YouTube channel “Marcus Butler TV.” He also has a favorite YouTube channel and is considered one of Britan’s most influential tweeters on Twitter.
58. Chris Burkard
Chris Burkard is an artist and nature photographer. He focuses on landscape, surfing, and outdoor activities. He uses natural lighting techniques and uses a photojournalistic approach to his work. He has 2.6 million followers on Instagram.
59. Mikhail Varshavski
Mikhail Varshavski (Doctor Mike) is a resident of the Overlook Medical Center. He has an Instagram following of around 2.5 million followers, and People Magazine named him the “Sexiest Doctor Alive.” He shares his insights in family and preventive medicine using his blog and Instagram accounts.
60. Tai Lopez
Tai Lopez is a business investor, consultant, and advisor. He has a strong internet presence and Instagram followers to the tune of 2.1 million. He has a book club with a Book of the Day email that he uses to promote his services. He also has occasional podcasts about how to learn financial practices without a college degree. He uses his Instagram account to do giveaways, which is one of the reasons he has such a significant following. Lopez’s internet strategy is a real example of creating value for his followers.
61. Emile Skye
Emile Skye runs a fitness website on her Instagram account. She focuses on women’s health and fitness and features an F.I.T. program that she created to improve women’s health. She does an entire workout on her online sites and Instagram and offers valuable tips for better fitness and health.
62. James Charles
James Charles is a spokesmodel for a cosmetics company. Though he crosses the lines of what usually constitutes the typical cosmetics spokesperson, he does a great job at promoting the products though some find it odd or funny, and he uses his Instagram account to support them.
63. Joe Wicks
Joe Wicks is an English fitness coach who is known for using any media that gets his message across. He is an author as well and has written some books on cooking and has a TV show in the UK called, “The Body Coach.”
64. Ingrid Nilsen
Ingrid Nilsen began a YouTube channel in 2012 to overcome her fear of public speaking. She has a following of 4 million subscribers on YouTube and also has 1.7 million followers on Instagram.
65. Louis Cole
Louis Cole has 1.5 million followers on Instagram. He enjoys adventure and encourages his followers to seek out unique and exciting experiences. He uses Instagram to post colorful images depicting his travels around the world.
66. Daily Dose
Daily Dose is an accessible online magazine that is featured on Instagram. Owned and managed by Tim Karsliyev. He uses Instagram to spread motivational messages and ideas to others. According to Forbes Magazine, he has 200+ million followers.
67. Nikki Giavasis
Nikki Giavasis has a knack for bringing big celebrities and brand together. She has created a massive network of fashion designers and celebrities that work together in many different ways. She has a following of 774,000 people on Instagram.
68. Tonio Skits
Tonio Skits has over 3.6 million users on Instagram and over 50 million monthly impressions on other social media. He was on the MTV hit TV show, “Wild n’ Out,” with Nick Cannon and is in demand on some red carpet events in show business.
69. Jessenia Vice
Jessenia Vice is a fitness expert and singer/songwriter. She was also a Cover Girl. She states that fitness saved her life twice. She hosts lifestyle podcasts on the topic of health and fitness and believes in creating content that empowers women.
70. Desi Perkins
Desi Perkins has 3.4 million followers on Instagram. She focuses on helping other women create original makeup looks. She gives tutorials on this on Instagram, and she is very popular in the beauty industry.
71. Claudia Alende
Claudia Alende is a model and businesswoman. She focuses on business advice, creating beauty content, and lifestyle images. She thinks of herself as a modern woman who offers both beauty and business advice.
Cookinwithmima is a popular Instagram account hosted by Mariam, a first name only internet celebrity. She provides lessons on easy recipes and shows her fans how to make easy recipes look like you spent all day preparing them. She has an Instagram audience of 2.5 million followers.
73. Brandon Siwiak
Brandon Siwiak has over 10 million followers on Instagram using multiple accounts. He is one of the highest paid social media influencers on the Instagram platform today. His goal is to motivate and inspire today’s youth. His main account is private, though, so we’re not sure what he is influencing them about. His handle on Instagram on one account is @dollar.
74. Joel Contartese
Joel Contartese is known as “The Architect” due to how he has built blueprints for social media brands. He was one of the first influencers to use social media to monetize online back in 2012. He was also considered one of the top social media marketers by Inc. Magazine.
75. Andy Frisella
Andy Frisella earns over $100 million per year in revenue, part of which is due to his Instagram and other social media accounts. He offers tips on how to build and maintain a business, and he is the CEO of First Phorm International which sells fitness training supplements.
76. Brian Evans
Brian Evans has the handle of “briandevans” on Instagram with over 107,000 followers. He is an Inc. Magazine 500 entrepreneur due to building one of the 25th fastest-growing ad agencies in America. He focuses on information he shares with fellow entrepreneurs, especially millennials who want to build a business.
77. Farokh Sarmad
Farokh Sarmad is one of the leading Instagram influencers to watch this year. That’s because he turned Instagram into a 6-figure business. He also has an ad agency that reaches over 40 million followers. His “Mr. Goodlife” account has helped millions to achieve their goals and to dream big. He has motivated millions of people to take action to improve their brand, their dream, or their businesses and is indeed a phenomenon in today’s busy world.
78. Ben Lee
Ben Lee is an “Under 30 Entrepreneur” who has been featured on Inc. Magazine’s list of “30 under 30.” He has co-founded companies and led companies to success partnering with big names in show business along the way. His Instagram handle is @igbenlee.
79. Steven Vasilev
Steven Vasiliev has been featured in famous business magazines such as Business Insider and Hypefresh. He has connected to big celebrities like Steve Harvey and Rick Ross. His Instagram account under the handle @zaptio has over 141,000 followers.
80. Daniel DiPiazza
Daniel DiPiazza runs several social media channels, and he has 236,000 followers on Instagram. He tries to motivate people in their 20s to reach their goals and helps young people all over the world to dream big using various income sources.
How to Become Super Popular on Instagram
These 80 top Instagram influencers have proved their success in the past. So they bear watching in 2018 as they continue to reach for the stars. Think about how they have developed their Instagram popularity and consider what you would like to do on Instagram. Even if they don’t share your ideas, they can still share the platform!
If you want to find success on Instagram, you need to create some amazing visual content and grow out a brand and following of your own. If you aren’t already active on social media, one of the best ways to get started is with a blog of your own. Follow our simple three-step process, register a free domain name and get started with a blog of your own today.