SEO is a boring topic.
A lot of tips and techniques arise every day.
Many sites jump to the first rankings within days and grab a huge avalanche of traffic in no time.
Others take years to reach that state.
Google has even started to play it the hard way, where 1000s of blogs are hit in a flash decreasing their traffic by 80%!!!
A lot of things happen in the SEO world, but one of the main things that remained essential from the beginning “even before they invent the SEO word” that is still essential till today is Keyword Research.
I like it when Brian Dean of Backlinko says: “I’m not exaggerating when I say that without keywords, there’s no such thing as SEO.”
This shows how keyword research is really that important.
But guess what, it is not important for SEO only.
The Huge Importance of Keyword Research (not just for SEO)
Not every word you write will grab the attention of your readers.
There are always words that strike them into their nerves. It’s those words that make them feel you’re writing just for them.
If you want to grab the attention for of your readers and write viral blog posts, choose the right words.
Brian Clark said it best:
Choose the right words, and you’ll receive traffic, subscribers, revenue, influence … everything you need to be a success.
Choose the wrong words, and you’ll be just another nobody that doesn’t get it, forever clamoring for attention but forever ignored.
Keyword research will simply help you find the right words to use for your business. It helps you build an authority blog.
The wrong way to do Keyword Research
If you can master the art of doing keyword research, you could easily know your customers better, and get an avalanche of traffic from Google.
The problem is that many people do it the wrong way.
Here is how most do Keyword research:
- Find keywords related to the topic they want to write about
- Plug these in GKP (Google Keyword Planner)
- And then they choose one based on the metrics they see.
Although many of the gurus will recommend you to do so, it’s the wrong way, and you’ll know why. But first, let’s talk about GKP
How to Use the Google Keyword Planner
If you can’t find data with numbers, keyword research wouldn’t be till this day.
Fortunately, Google, yes google, has created a free, yes free, tool to show you keywords your customers are searching with few numerical data.
The tool has been updated many times. The last one has a new set of features to help you identify popularity of a keyword, create hundreds of combinations in seconds, and filter out low volume searches
The thing is that you need to notice that it is created for AdWords advertisers in mind, so some data won’t be of importance for us, but that is not a big problem.
Let’s go into how to use the GKP:
- Go to Google Adwords main page. Sign in if you have used it before, or sign up… it’s free.
- On the tools and analysis, click on keyword planner
You’ll have 4 different tools under the what would you like to do?
You won’t need the 3rd one for now, get traffic estimates for a list of keywords
Click on the search for new keyword and ad group ideas
There is a list of options on that page:
Let’s dissect each part:
- Your product: This is actually the keyword you are going to enter, don’t enter broad keywords here
- Landing Page: It can help you find keyword ideas for other blogs ranking on the first pages for popular keywords
- Your product category: You put your niche here… Google gives you keywords from its database that you may have never thought about.
- Targeting: There is country, language, and search engine. Make them depending on your ideal customer.
- Negative keywords: It’s for adwords users mainly, you tell google don’t show these keywords for me.
- Keyword Filters: this helps you create a filter based on the number of searches to remove low-quality keywords. or you could filter based on adwords bid.
- Keyword options: I prefer not playing with these
- Include/exclude: This tells the tool to include certain keywords or exclude it.
The next tool you may use is “Get search volume for a list of keywords or group them into ad groups.”
This tool helps you get results for keywords you have already in excel sheets from other tools.
For now, you may not want it.
The 3rd tool you may need is “Multiply keyword lists to get new keyword ideas”
This tool is amazing.
It helps you find different combinations by writing different lists so that you don’t miss on important combinations.
I typically don’t use it that much, but it may be helpful for e-commerce people especially.
After you’re done
You get to the results page. Click on Keyword Ideas, and you’ll get to a page like this.
Now you have a list of keywords to work with.
In the next post, we will work on how to find more long tail keywords. Wait for it 🙂