If you want to find success with online marketing, you’re going to need more than just a website, a blog and creating content for your brand. In short, you’re going to need to focus on your email marketing and build up a powerful mailing list that continues to grow over time. This is really the only proven method to continually grow a business over time.
The problem with just focusing on your website, SEO, and social media is that there is already so much competition out there and many new sites and individual bloggers can’t compete. With more than a billion active websites online and new content being created daily, the odds of your site ranking at the top of the search results are very low.
However, when it comes to email marketing and building a list, the engagement and ROI is almost instant.
Today we are going to take a look at MailOptin, which is a powerful WordPress plugin and list building tool for website owners, brands, and bloggers of all sizes. Best of all, not only can the plugin help grow your audience and mailing list, they also have a free version for you to get started with.
How to Grow Your Mailing List with MailOptin
While we all know ‘content is king’, if you aren’t optimizing your site and taking advantage of every visitor that comes to it, just content alone will only get you so far. The sad truth is, more than 70% of the people that come to your website are going to leave after their first visit. If you want to keep them coming back time and time again you need to grab their email address while also putting attention grabbing call to actions right in front of them.
That is exactly what MailOptin offers through their powerful WordPress plugin and software solution. When it comes to call to actions and user sign up forms, there are many to choose from. You’ve probably seen many of these already being used on some of your favorite sites and blogs. We are talking about everything from pop-up windows, to incentivized subscription forms, to welcome mats and much more.
In addition to providing solutions for everything we’ve mentioned so far, MailOptin also has plenty of tools and features to help the average blogger better understand how to get more attention for their content.
Let’s dive deeper into this powerful tool and see how it can grow out your mailing list and increase site traffic in the process.
Creating the Best Call to Actions for Your Site
With so much content on the internet today, most people are breezing through new articles and websites in just a few seconds time. This ultimately means that you only have a fraction of that time to entice a user to take action on your site and hopefully get them to join your mailing list.
This is a process MailOptin has studied and focused their efforts on for quite a while now, along with creating an amazing selection of call to actions and subscription forms that have been proven to work time and time again.
Some of the best-performing methods have been their lightbox pop up, their notification bar, slide in and sidebar subscription forms, and of course adding a subscription form at the beginning or end of a blog post. Since many people will read your site article and not have much to do at the end of it, this is an ideal location for offering something your audience can act upon.
While each of these subscription forms is really nothing new, it’s the tracking and customization features built within MailOptin that makes this such a powerful tool. Through the power of A/B split testing and an easy to use WordPress interface, anyone can improve their email sign-ups and conversions with just a few clicks of a button.
What’s even more exciting is that you can start using a plug-in right away by installing their free version that is offered right through WordPress. This will allow any site owner or blogger to start seeing immediate results while also having the opportunity to play around with the different opt-in forms and customization features available in the premium version of the software.
This is simply the best way to try out the tool for free, while also seeing how beneficial it can truly be. Once you see the tools, customization, and features available, you will likely jump at the opportunity to unlock the full version on your site.
MailOptin Integrates Well with Everything
Most website owners and bloggers already have a list hosting account with platforms like MailChimp, Aweber, and GetResponse. These are ideal for ‘building and hosting’ your list, but many of them lack in features that MailOptin provides. With so many sites and brands already using many of these top email platforms, it only makes sense that MailOptin would integrate right in with them as well.
In fact, MailOptin not only integrates with many of the top list building and hosting solutions on the internet today, they also have automation tools for each as well.
For example, instead of having to manually create a mailing for your audience whenever a new blog post goes live, this can actually be done right through WordPress for anyone that already has MailOptin installed. No matter what you’ve been using in the past for email signups and getting users onto your list, you should definitely give MailOptin a free test drive through their WordPress plugin.
Another option that is currently in the works is the ability to send out a newsletter on a daily, weekly, or monthly basis based on the latest publications going live on your site. This is a great option for anyone that is publishing content that users would like to receive right in their email box, or when there is simply too many articles to catch up when they are all live on your site.
MailOptin Makes Emails and Newsletters Look Better
When it comes to building a mailing list, most people are focusing on getting the actual subscriber on to their list and different ways they can submit their email to join. However, it’s also extremely important to think about the ways you can improve your engagement and email marketing to get more people reading your newsletter and mailings as well.
One way to accomplish this, is to make sure your emails look professional and really pop when someone opens them. Sure, there are plenty of templates that are available through solutions like Aweber and GetResponse, but MailOptin takes this to another level by offering an easy to use email designer that offers complete customization, along with some beautiful pre-built templates that you can choose from.
As simple as it is for you to create an opt-in form through the software, you can just as easily create amazing email templates that can quickly be sent out to your subscribers in a moment’s time. You can also send test emails to yourself to make sure they look just right.
All of the email templates are also mobile-optimized so they will render perfectly no matter if they are being viewed on a desktop, a mobile device, or even a tablet. And best of all there is no coding involved and all templates also in a great to the various list hosting solutions previously mentioned.
MailOptin also offers a wide range of resources and features when it comes to email marketing success as well. This includes everything from blogs posts, articles, and tutorials on their site, to the many features built right into their software — which includes insights and analytics, split testing, and even ad blocker detection.
How Much Does a Tool Like MailOptin Cost?
Now that you’ve had an opportunity to see the many benefits and features within MailOptin, it’s time to discuss the different pricing options as well.
Right now, MailOptin offers three main pricing plans depending on your level of need and customization features. When broken down, some of these options make the premium version of the software accessible for less than $6 per month!
For users who are interested in running the software on only one site, the Standard license is just $69 per year. This same license can be expanded to three sites for just $99.
The most popular plan offered by MailOptin, is their Pro Plan at $169 per year. Pro Plan users will have the opportunity to use all the features of MailOptin to grow their mailing list, on up to 10 different website. This plan also unlocks additional features like the LeadBank conversion backup, opt-in campaign scheduling, new and returning visitors detection, autoresponders, and the upcoming email digest feature and WooCommerce integration.
The most advanced plan is the Agency Plan, which is available at $269 per year, and offers unlimited site usage, priority email support, and more third-party app integrations.
There is no better time to start focusing your efforts on email marketing and growing your mailing list. Click here to get started with MailOptin today, and watch your mailing list and repeat site traffic continue to grow for years to come.