People are motivated by all sorts of different reasons for starting or running a blog. Some people use the blog as a platform of personal expression, reaching out to the broader online community to discuss topics that they care deeply about. Other people use a blog as a means of promoting their own business, providing added value to their customers and clients. And some people want to make money from their blogs.
For this last group — if you’re reading this post, there’s a good chance that you belong to it — blog monetization can feel like a perpetual challenge and struggle. Affiliate marketing introduces a whole series of added complications and developing your own product can require a lot of time and resources. A far simpler and easier approach is to sign up with the Media.net ad platform.
Powering the Yahoo! Bing Network
You may or may not already be familiar with the Media.net name, but you’ve surely heard of these two giants of the Internet industry: Yahoo! and Bing. The contextual ads served by the Yahoo! Bing Network are actually powered by Media.net.
In effect, you gain immediate access to one of the largest online marketplaces for search advertisers. What this means is that they are all competing for your precious advertising space and this leads to higher revenue for you. Apart from the Yahoo! Bing marketplace, a great number of major demand-side platforms (DSPs) and ad exchanges are competing for your traffic. These buyer networks are already huge on an individual basis, so, put together, they’re even bigger when you pool them altogether.
This is easily one of the greatest strengths of monetizing your blog using Media.net. You don’t have to chase down and manage a whole series of advertising deals on your own, because they’re doing that for you on your behalf and they’ve secured some of the biggest brands in the world today.
You are guaranteed a 100% fill rate across all verticals and all ad formats, as they have high quality advertisers appropriate for all sorts of different content.
By now, most of us have realized that the saying “if you build it, they will come” doesn’t really work. If you just populate your site with a random assortment of ads, you probably aren’t going to have much luck. Why would you put an ad for video games on your blog about dog agility training?
Media.net leverages some of the smartest auto-learning algorithms to automatically match the most relevant advertisers not only with each site where the ads appear, but on an individual page-by-page basis. The more keenly targeted an ad is, the better it performs and this, in turn, yields higher revenues for you.
The proprietary technology looks for the “true meaning” of your content, classifying your pages accordingly with a “powerful level of granularity.” This is combined with past-performance cues to predict future engagement rates, further bolstering your income potential.
Customizing Ad Appearance
While many ad networks will offer you several options for ad sizes, including banners in most of the standard sizes, Media.net goes even further with customization options.
In addition to letting you change color palettes to better integrate with your site design, you can even “skin” your ads with any number of designs from the skin gallery. This is an industry-first feature.
Part of the motivation here is to improve the user experience, because you want the ads to be attractive and you want them to make sense given your site’s design. This leads to better performance and, you guessed it, more blog revenue for you.
Don’t want to get into the design and split-test a few different skins to see what works best? Not a problem. Media.net lets you leave this on auto-pilot if you prefer and the ad specialists will optimize your ads for performance for you. Larger publishers can even request totally custom ads from scratch.
Beyond the Banner
While Media.net certainly offers most of the standard ad units you expect from ad networks, it goes above and beyond to ensure you can find the right kind of ad for your website. These include native ad units that slip within and after your core content, for instance.
One of the more compelling options that go beyond standard display advertising are the desktop interstitial ads. You may have seen these on such popular sites as Forbes and Popular Mechanics. This lets you grab the attention of the reader — making for highly valuable exposure for advertisers — without taking away any existing ad inventory you may have on your site.
One option uses a lightbox-style interstitial implementation. The lightbox appears over your content and then the visitor simply has to click the “X” or the “continue to site” link to dismiss the ad. The other option uses a “welcome” ad format so that the interstitial takes up the full page before redirecting the visitor to the desired page. You have full control over the time, frequency and other parameters when configuring this type of ad unit, as well as its look and feel.
With the continued rise of mobile use, the mobile docked ads are even more compelling than ever before. These ads remain “docked” at the bottom of every page, ensuring that every mobile impression counts.
This kind of format is perfect, because it’s obvious enough to get the blog visitor’s attention without obscuring the content. This results in the best of both worlds for user experience and optimal monetization potential. This format is supported on both iOS and Android, including tablets.
Backed by Nearly $1 Billion
In the third largest ad-tech deal ever, Media.net was acquired last August for a sum of $900 million USD. This gives you a sense of how much this company is worth and how much trust and confidence the new owners are placing on its future.
Media.net is a company that continues to grow and expand. This is no fly-by-night operation and they’re aggressively working toward global expansion. The future looks bright and if you want boost your blog revenue, Media.net is an excellent strategy moving forward.