One time when Jon Morrow wanted to launch his blog, Boost Blog Traffic, he got 10,000 subscribers before he launched in…
…just 60 Days!!!
Yes, he is a master and knows a lot about blogging, but he was able to get those 10,000 subscribers because he had connections with bloggers like Brian Clark, Darren Rowse, and others.
When Danny Iny launched his book Engagement From Scratch, he was able to get 872 subscribers in 24 hours.
Yes, the book is in fact awesome, but with his connections he was able to get those subscribers when he guest-posted about it on CopyBlogger, Problogger, Think Traffic, and other blogs. He landed 28 guest posts on 19 blogs in a 3 week period. Yes, he is the Freddy Krueger of blogging.
He just asked them if they had a spot, and he was able to get it. All this because of his connections with those people.
So to build your list faster, you need others who are bigger than you to build it for you.
If you want to launch with a bang, they can help you get the results that you want.
If you already follow Jon Morrow (yes, that Jon Morrow), you’ll know that you can get the boost you need at any time when you have the right connections and are part of the inner circle.
That’s the key here: being in the inner circle.
Having relationships with A-list bloggers can help you build your blog up to 500% faster.
The tough part is getting on the radar of someone like Brian Clark or Darren Rowse to get them to promote your blog. But I’m going to reveal the secret for how to do just that, so keep reading.
Just think, if you had a relationship with someone like Danny Iny, Pat Flynn, Corbett Barr, Jon Morrow, or Brian Clark, you’d be able to skyrocket your blog’s stats.
How to build connections with top bloggers
Those bloggers are actually pitched every day to promote others posts. They get a lot of spam mail.
You need to stand out and build a relationship with them first and only then should you go and ask them for small favors. At that point they’ll be happy to help you out.
But how can you build that initial relationship? Well, that’s what you’re going to learn, so read on.
1- Identify the bloggers you want to connect with
If you’ve been blogging for a while, you already know whom you want to connect with. But if you’re still new at the whole blogging thing, then you need to spend some time identifying the influencers you want to connect with.
One thing you could do is an exercise called “conversations list.” John Corcoran of Smart Business Revolution coined this term.
This exercise can be done in 20 minutes.
Make a list of all the people you want to connect with. There might be some big names that seems impossible to connect with, but add them to the list anyway.
If you’re new to your topic, you could do a search on google for the top blogs in your topic, or influential people in your topic.
This could help you get a useful list.
2- Try to promote their stuff
After you know the people you want to connect with and start to become familiar with them by following them on twitter and subscribing to their blog, start to promote their stuff.
There is nothing better than bringing them a few visitors who could be customers down the line and bring them some money.
You could promote their new posts, retweet their tweets, quote them, or do any number of other things, but don’t forget to @mention them so that they notice what you do.
Keep promoting them and one day they’ll notice your name.
3- Add value to their posts/products (or help them)
After you start promoting their stuff, try to find a way to add value to what they do. Maybe they need help in logo design and you could help with that.
Maybe they’re asking questions on twitter/Facebook/email and they need some data to help them with their posts or products.
Maybe you could add value to their new posts by adding your insights in the comments (try to comment early).
Maybe you’re an expert in your own niche and can help them in their product creation process if they don’t know as much about your niche as you do.
This is the part where you try to be creative.
These tips should help to get your creative juices flowing.
4- Buy their products and then review them
There’s no faster way to connect with influence leaders than by paying them money. They’ll be more than happy to respond to your emails.
You could buy one of their products, review it on your blog, and email them notifying them about the post.
The review shouldn’t just be 100% positive. Be unbiased and be detailed.
Here is what I mean:
Try to show both the pros and cons of their products. Also go into details about how people can benefit from their product.
Get creative here, mention what you learned from their product, what insights you gained from their product, and how it affected your journey in life.
Want great examples of reviews to use as a model? You could check out the reviews by Gael of Authority Hacker. I like how he goes into detail about the pros and cons of the product, and also describes in great detail how you can benefit from the product in question.
You need to model that guy’s reviews.
5- Email them about your results (offer to be a case study)
One thing influencers really like to see is how their stuff is actually working and how it impacts the lives of others.
After all, that’s the main reason why they keep doing what they do. It’s not just about the money.
You can benefit from this by showing them that their stuff works.
Heres how you could implement this:
- Find a strategy they share in one of their posts/products.
- Apply that strategy and record the your results.
- Email them telling them that their stuff worked for you. You could show them pictures of how it helped you.
- You could also offer to be a case study for them. Everyone loves these types of posts, so they’ll be happy because it’ll help them increase their authority and sell more of their products and, obviously, make more money.
This step could save you a lot of time in building long-lasting relationships with popular bloggers.
Bryan Harris used this strategy to connect with Noah Kogan. He bought his product “Earn Your First $1000,” and then he messaged him on Facebook telling him that he used the product, and then he sent him a testimonial to use on his sales page.
You can replicate this strategy with the influence leaders on your conversations list.
6- Interview them
The best strategy I know in building long-lasting relationship with influencers is to interview them… even if you’re a nobody.
Here is how you could apply this strategy:
- Think of a message related to your chosen topic and learn how to talk about it. For example, if you’re in the parenting niche, your message could be about improving the children’s nutritional intake.
- Send an interview request to the people on your conversations list. Ask them to do a short 15-20 minute interview focusing on the topic that you learned about.
- Email them after the interview is published, telling them about it. 50% of them will be happy to share it instantly bringing you a boost in traffic. You could get another 25% to share it by following up with them, but don’t annoy them.
One reason why I think interviewing big-name influence leaders helps you connect with them is because it gives you a chance to actually talk with them such that they hear your voice (and see your face, if it’s a video interview), which gives you a leg up on 99% of the people on their email list and social media.
Also, psychologists Robert Cialdini has proven that people like a person a little bit more after doing them a small favor, which could help you ask for a larger favor after that. 🙂
That’s one of the main benefits of podcasting.
After you have a good following, it’ll be difficult for them to refuse your interview request. They’ll be exposed to your audience, which will be a huge benefit to them.
But you can still do it, even if you’re a nobody. Check the steps above and just do it!
7- Optimize, then repeat
Building relationships with big bloggers is an ongoing process.
You’ll need to keep following up so that they don’t forget you.
Over time, you’ll get good at doing it, so it’ll be easier to connect with even bigger influencers.
Keep on increasing the number of inner circles that you’re a part of.
The online scene has changed a lot. It’s not about how talented you are as a writer, or how great you are at doing the technical stuff.
It all comes down to who you know. Knowing the right people is a huge advantage that will push you to the top much faster.
They’ll send traffic to your posts without charging you a dime. This traffic will be hot traffic because they already trust the influencer who sent them to you.
You could also do JV partnerships to increase your sales and profits. It’s like printing money on demand after that.
Everyone you connect with will increase your growth rate exponentially.
So as you go, keep repeating the above steps.
But one word of advice: remember that you’re connecting with human beings, not robots. Respect the people who help you as you keep moving onward and upward, and keep growing your inner circle.