When using the internet, the average person is either looking for information, to buy something, or to be entertained. If you want to create a website or blog that will truly find success, not only should you cater to one of these areas, you should also focus on an evergreen topic that never goes out of style.
A perfect example of this would be the world of online dating and relationships. No matter what happens in the world or what changes might take place, everyone is going to look for love and they will likely use the internet to find it. At the same time, people are also searching for information online in reference to online dating, relationship tips, how and where to get married, and much more.
As you can see, there are plenty of topics to cover when it comes to dating and relationships. There is also a lot of money to be made in this space as well. Online dating platforms are currently paying several dollars for every free sign up to there website. With millions of people looking for love online, there is really a never-ending supply of users signing up to these platforms and eventually upgrading to premium or paid accounts.
With all of this in mind, today we are going to look at the many different aspects of creating an online dating resource blog, which can also provide you with a consistent stream of revenue in the process. We will also be taking a look at how to find the right affiliate program, while using Affiliate2Day.com as an example of a high-paying dating network that can be used to help monetize different types of audiences on your site.
As we walk through all of the various data points and focus areas in this article, be sure to follow along and think about how you can launch a dating or relationship site of your own, while also growing it into a profitable online business in the process.
Know Your Audience and Have a Solid Call to Action
Now that we’ve covered some of the basics and key points to online dating, you also have to realize that this is an extremely competitive space. Even though there are billions of people out there looking for love and relationship advice online, there are also thousands of marketers and businesses trying to tap this audience as well.
My best advice to you is to try and nitch down as much as possible. In the world of online dating, this could be anything from kissing tips, best places to go out on a first date, or even a review site of the top online dating portals. You can see a great example of this from Bustle and how they create content for their dating blog.
No matter what niche market or target audience you go after, it’s important to have a solid call to action in place. In this resource guide, we are simply going to focus on creating content and then providing call to actions throughout our website that entice the user to sign up on a dating platform.
Find the Right Dating Offer or Network
While there are many dating affiliate networks and programs that you can join, most of the familiar ones are very saturated and already promoted all over the place. When creating content for your site, you always need to keep your audience focus in mind and giving them all of the necessary information and resources they are looking for. This also means providing them with the best call to actions and dating offers that might be relevant to their location, interests, and type of relationships they are looking for.
With that in mind, we are going to use Affiliate2Day as our recommend affiliate program of choice when trying to make money with a dating and relationship website. One of the many reasons for choosing this network, is that they have a wide range of dating offers and landing pages that can apply to many different audiences. They also have great payouts, which can be earned on free signups, leads, sales, and even by referring new affiliates to their platform as well.
If you don’t already have an affiliate account with them, you can create one by clicking here.
In addition to having their affiliate platform, they also run the websites at behappy2day.com, onewife.com, alltverladies.com, and asiansingles2day.com — which can all be promoted through their affiliate program, and also serve as valuable resources when creating your site. Take some time to visit each of these dating sites to see how ad copy, images, targeting, and call to actions are being used to target different audiences. The better you understand your ad copy and the offers you are promoting, the easier it will be to convert your audience into a new lead or sale.
When it comes to making money with Affiliate2Day, you have three monetization methods to choose from.
- Pay Per Sale: 25% of sales amount + $25 sign-up bonus
- Pay Per Lead: $6 to $8 per lead generated
- Pay Per First Order: $150 to $250 per first order
Depending on the focus of your site content and the quality of your traffic, you may do better with one option over another. The good news is that you can always change your compensation plan at any time by connecting with your affiliate manager.
In addition to making money with Affiliate2Day as an affiliate and pushing leads to their sites, you can also make money by referring affiliates to their program as well. Through their 2-Tier Program, affiliates can earn an additional 10% on all referred leads and sales from other site partners and affiliates that join and promote the Affiliate2Day program.
Now that we have a monetization method and affiliate program to promote through our site, let’s continue with the site creation, content focus, and promotion process.
Create Call to Actions through Your Content
Now as mentioned earlier, there is already a massive amount of content on the internet today about everything you could possibly think of in reference to relationships and dating. This is okay, however, if you put in the necessary time, work, and effort in reaching your target audience.
When it comes to the monetization of your website, you simply need to have the best call to actions as well. With our call to action being the process of getting paid on a sign-up basis through the Affiliate2Day affiliate program, we just need to get this offer in front of our audience. This should be done through in content placements, banners on your site, and also pop-up windows when someone tries to exit your site.
To see all of this in action, we recommend you take a look at the AllTverLadies website and blog. Not just for how they create call to actions throughout the site (notice the interactive popup on the right side of the screen), but also the type of content they create for their audience as well.
The site is mostly focused towards Ukrainian markets, but the articles could be refocused and targeted towards different markets and demographics around the world.
- Top tips for enjoying your first holiday with your Russian wife
- How to meet your perfect mail order bride as quickly as possible
- Signs that you and your Russian woman are ready to move in together
- Ukrainian Dating: The pros and cons
You can also look at other resource blogs online and even ‘dating SEO guides’ to come up with new longtail keywords and article focuses as well. For example, according to Bustle, here are some of the most common searched dating and relation phrases in Google today.
- how to date your best friend
- how to date yourself
- how to confirm a date
- how to go on a date in the kardashian game
- how to ask someone on a date
- how to go on a date
- how many dates before you become exclusive
- how to date a shy guy
- how to date a mormon girl
- how to write a dating profile
Take the time to look through both sites and come up with some ideas and content choices of your own, then further implement to target, demographic audience, call to actions and monetizations we’ve discussed so far.
Promote Your Site through SEO, Social Media, and Paid Advertising
Now that you have a good understanding of how you want to create content for your site and also have a call to action in place for all visitors, you now need to focus on your SEO, social media and paid advertising options.
We have listed a few of the best options and ideas for you below:
- SEO – Target long tail keywords and even write location-based articles for your audience. Something as simple as “best places to go on a date in New York City” could get a lot of traffic and attention over the span of a year. Take the concept and scale it out on your site.
- Social Media – There are plenty of free Facebook Groups and communities that are related to online dating and relationships. Take the time to join and contribute to these groups, but also be sure to provide value and not come off as trying to spam or profit from the group.
- Paid Advertising – With an endless supply of visitors and traffic on the internet, there is a lot you can do here. Play around with low cost and long tail pay per click search marketing, and also exploring your options with demographic and interest-based targeting through Facebook Ads and Instagram.
Each of these methods will prove useful when building out your site content and reaching new audiences. The important thing to remember here is to create content on your site that will be evergreen and can continually be promoted throughout the year.
How to Create a Success Niche Dating Blog in 2018
As with any type of content creation or online marketing business, it’s all about providing the best value to your audience possible. Throughout this article, we covered the importance of knowing who your target audience is and giving them exactly what they want.
When it comes to dating and relationships, people are always looking for information to improve their lives and experience. This is where you should be focusing your efforts, while also providing call to actions at the beginning, middle, and end of your articles. Most people are going to come to your site and read the articles and likely move on to another destination. If you don’t have the necessary call to actions in place, then they will simply move on to another site.