We all know the importance of content creation and marketing when having a blog, however, it’s still something many site owners and bloggers still neglect to focus on — specifically the content promotion part. With over a billion active websites on the internet today, Content creation is no longer the top priority. Instead, it’s all about outreach, relationship building, and content promotion.
To help with this process, there is a whole world of automation, outreach, and marketing tools to do most of tedious the work for you. Some of these tools are free, and some are premium. No matter what method you choose for outreach or what tools you use, it’s important that you build new relationships everyday while also knowing who to contact at the same time. It’s also not just about building new relationships, it’s also about letting your audience know about the best ways to find you and your content as well. With more marketing and social networks in full swing, these are two of the most important areas every brand should be focusing their efforts.
Below you will find a list of 3 excellent outreach and marketing tools and resources to help you further establish more connections, build new site partners and even increase your readership in the process.
Instantly Find the Corporate Email Address for Anyone
One of the most time-consuming and complicated tasks when trying to perform outreach and building new site relationships, is knowing where to send your emails or who to contact. Usually you can find this information when visiting a website, however, that simply isn’t always the case. You might also find individuals through Twitter or Facebook, but who’s to say they will ever respond to social media and direct messages.
A useful tool that is helping with this process is called Voilanorbert, which is basically a corporate email address finder. In short, all you have to do is visit their website and type in a personal name or company and then you will be provided with a direct email address of the individual or brandy were looking for. You can see a preview of the platform in the screenshot above. The ability is also there to send emails right from their platform, so you don’t need to keep switching between their site and your email area.
Best of all it’s free to create an account, and the first 50 leads you generate are provided at no cost. Once you run out or need a larger volume of email searches, you can then sign up for one of their pricing plans or simply pay-as-you-go at just $0.10 per email search. Try it out and see what email addresses and corporate contacts you can find.
Direct Downloads and Analytics for Your Mobile Applications
While many bloggers and content creators are focused on text content and building out their websites, many brands and marketers are now heavily focused on mobile marketing. With such demand and focus in place, it’s likely you already have an application to provide content and special offers to your audience as well.
One of the biggest problems with getting your audience to actually download your application, is walking them through the process and letting them know where they can find it on their mobile device and app store. Millions of dollars are being spent on the creation of such apps, but not enough is being done to make the promotion and download process easier.
A better way to accomplish this is through a tool called LinkTexting, which provides audiences with a direct link to install mobile applications through site links, email or text messaging. Such methods include using their custom built widget, smart app badges, and smart prompts — all of which provide the user with a direct link to download your application. Not only does it make the process much easier if your audience, it also makes it easier and more effective for websites, brands, and businesses of all sizes.
Pricing plans start at just $19 per month, which includes up to 500 text messages per month and full analytics to track the progress of your campaigns.
Take Advanatge of Facebook Blogger and Guest Posting Groups
We all know the value of using platforms like Facebook for connecting with others around the world. Besides that direct connection and friending someone, there are also great opportunities through the use of Facebook groups such as those focused on blogging, writing and guest blogging opportunities.
Within these groups, you will find a wide range of bloggers and sites that are not only looking to get their content posted on other web sites, but also those who are looking for content as well. With guest blogging being one of the best ways to increase exposure and backlinks to a website, this is also a great way to build new relationships and site partners as well. The more high-quality sites you have mentioning your site, the more likely you are to rank higher in the search results. At the same time, it’s great to get your face and name in front of new audiences in the process.
The start finding such groups on Facebook all you need to do is search for them. When logged into Facebook, head over to the search box on Facebook and type in “blogging” and/or “guest blogging” then scroll down to “Groups”. Be sure through the list and join any that look like they are worth your time and effort.
How to Effective Growth Your Blog and Reach with Online Tools
The internet is rapidly changing and with more sites online than ever before, it’s no longer a question of how much you can do yourself, but simply how fast you will burn out. With so many automation and research tools available, there’s no excuse for you to not be using them to your advantage. Be sure to run through each of the recommended tools above and see how you can start using them to promote your blog, build new relationships, and market your content like never before.