When it comes to running your own business, the ultimate question that every business owner has to deal with is whether to spend time or money. It seems that every single decision that entrepreneurs make is somehow connected to one or both of these factors.
Which is most important? There is no easy answer to this question. If you spend money to hire someone to do something for you, it will cost your business money. But if you decide to figure it out for yourself, it takes time.
A famous entrepreneur and writer, Peter Voogd states in his book, Six Months to Six Figures, that “you can always get more money, but you can never get more time.” Therefore, he concludes, that time is the more important commodity when it comes to choosing time or money.
Using the “time is more valuable than money” argument, it makes more sense to outsource your SEO and link-building efforts than to attempt to do it all yourself.
By outsourcing these types of tasks to others, you can save hours and hours of time that you can use to do other things in your business that are more important.
Of course, this is not to say that creating backlinks and improving your SEO are not important. In fact, it is essential to create reliable links to and from your site that will increase your ranking and improve your SEO.
Reasons to Outsource
There are several reasons as to why you should probably consider outsourcing your SEO and link-building efforts. Some of the most important ones are listed below.
1. It lets you focus on more executive-level decisions and tasks.
When you are trying to balance SEO and link-building with so many other tasks, it’s hard to find the time to be good at everything! It’s simple common sense and logic to outsource those things that take up too much of your time, and that can detract from the more important and more productive activities that help you stay on track.
2. It ensures that you don’t make careless errors.
Have you ever spent hours learning something only to discover that you made some costly errors in your activity or project? Well, this is easy to do when you are dealing with SEO. That’s because SEO (search engine optimization) deals with computer algorithms, programming languages, and other subtle technical aspects that must be adhered to. If you are unfamiliar with these caveats and rules, you may find that this lack of knowledge will create problems when you are trying to create effective SEO and link-building. Even one mistake may produce major technical glitches in your online marketing efforts. Mistakes like that can be costly.
3. Outsourcing helps you to know that you will have a dedicated team to work on your SEO tasks.
Whenever you can, it is always best to have someone who can dedicate the majority of their time to the task at hand. As a business owner, you have so many other things you have to do to keep your business afloat. But, when you choose to outsource the job to a dedicated SEO team, you will rest assured that they are focusing on your SEO or link-building job and nothing else. The results you get with such an arrangement are almost always better than when you try to just add this task to your already growing list of daily “things to do.”
4. You can get professional SEO builders who know their stuff.
Outsourcing SEO jobs to professionals mean that you’ll be getting expert SEO people who know their thing and do it well. You also don’t have to worry about putting yourself (or your in-house staff) through training on the topic and spend countless hours learning and tweaking your efforts.
5. Your results will be better since you aren’t distracted by all of your other responsibilities.
Freeing yourself from your SEO duties doesn’t mean you don’t have anything to do with it. But the control that you give up is well worth the results when you know you are giving it to people who can help you improve your optimization in a much shorter amount of time than if you tried to do it yourself.
If you still want to work on your SEO yourself and attempt to create your backlinks on your own, we suggest that you make a long list of everything that you will need to do. It is not enough just to throw some keywords together on your site and hope the search engine bots and spiders pick it up.
You have to implement all of the techniques that Google loves so that you’ll be rewarded with the right results. If you create SEO pages, but you have made errors such as keyword stuffing or bad links, it will cost you more in time and money just to fix these things down the road.
Below is a list of some of the most important aspects of SEO and link-building. Study it and refer to it often as you build your own “to do” list. Remember that your goal should be to increase your rankings in the searches, but you should also keep in mind what you hope to achieve outside of this goal such as increasing your leads, improving your level of engagement, or locating errors in your HTML code.
The Benefits of Colocation of Services
If you do decide that your time is more important than money, you will want to focus on getting people who can do some services that are related to SEO building so that you can get more done in the shortest time.
Some of the specific tasks that you will want to focus on include the following:
- Basic SEO and keyword research
- High-quality guest posts
- Link-building and marketing of content
- Press releases and marketing
- Permanent homepage links
If you are scratching your head at some of the above tasks, don’t worry!
You’re not alone. It can be overwhelming at times to figure all of this process out on your own. Just doing keyword research can get complicated as you drill deep into the various words that you could choose to attract people to your site.
Creating high-quality guest posts is not easy, either. Unless you are a naturally-born Shakespeare who knows how to develop witty banter in your sleep, you will need to do some serious research to create the kind of posts or find people to do it who will add to the value of your site or blog.
Link-building is also a job in and of itself. By link-building, we are not just talking about linking to other sites. Those are internal links that everyone does. But you also need to create healthy backlinks and relevant cross-platform connections that will improve your standing in the search engines.
Have you ever thought about creating other assets besides standard blog posts or web content? Creating press releases or different types of unique content can help with this.
You also need permanent links back to your homepage.
What are permalinks?
Permalinks are permanent links that are intended to remain the same for many years and not be as susceptible to the changes that occur over time. Outdates links usually happen after some time has gone by when your web links are unattended or invalid. But creating permanent links can be as easy as creating friendly URLs so you’ll have links that are typically easier for people to remember and refer to.
To better understand permanent links, this of your domain name. If you have had your domain name for any length of time, you know what a lasting link is. Your domain name is meant to be “static,” which means that it does not vary. Other than references to your subdirectories and other pages, your main web URL stays the same over time.
Like your primary DNS, your permanent links are dependable. They don’t change even though the other content on your webpage may change. Think in terms of creating static web assets that people can turn to when they need to depend on information or web properties.
Avoid the headaches completely!
Okay, we trust that we have not given you a headache explaining about permalinks, SEO, and link-building. But, to be honest, it is a headache! Well, it is for the typical web owner or blogger who wants nothing more than to create a website or blog that will be there when your customers come looking for your content.
If only it were that easy! It can be!
While we don’t manage or offer services for this type of work, we do recommend using The Hoth.
When you hire The Hoth for your SEO services, link-building, and keyword research, you get a lot more than just great SEO. They can create permanent links that will stake your claim on the internet and keep you there. We can design web content that not only gets the attention of your target audience but keeps it there. And, best of all, they can build relevant and long-lasting links, all valid and pertinent to your niche that Google will never penalize you.
Well, at least it will be far less likely!
Why Choose The Hoth?
Trusting The Hoth with your web properties like your blog and website is a great decision, and it is something you may want to look into. Their advanced and proven team of SEO experts will enjoy helping business site owners just like you to reach your goals and bring your pages up to where they need to be.
They do this by giving you top-quality well-written content that includes a sound web strategy that includes all of the critical factors. We will write guest blog posts that your customers (and Google) will love. And we will help you create finely-tuned web pages that will get the attention of your much-needed leads and customers.
Think of your goal that you have for your site. What do you wish to accomplish by creating your web content? Remember the purpose of SEO and link-building. It is to improve your standings in the searches when people look for your site.
More specifically, it is the literal and exact “matching up” of the same search words that the searcher is using to find what they want and your site being the result of that search! When that happens, it’s beautiful.
The Hoth can help. Visit their page on SEO and see what we can do for you. At The Hoth, they know what it means to you to become more visible to the people that you need to reach. Their seasoned professionals can give you back your time. Because you can always make more money. But you can never get back the time!