If you have a website, you’ve probably heard about Pay-per-click marketing. PPC marketing is a type of method that allows you to increase your traffic. This method focuses on targeted traffic rather than just increasing general traffic. Increasing general traffic does not help you to increase your conversions or level of engagement. Only by creating ad campaigns that target specific types of traffic will you be able to see an increase in your results.
What is general traffic?
General traffic is just generic traffic that may come to your site from time to time while searching online. Some of these people may be somewhat interested in your site’s content. But many of these people came across your site accidentally. When these people come to your site, it increases your bounce rate because they usually leave before they have a chance to engage with your content or click on any links.
What is targeted traffic?
Targeted traffic is traffic that is specifically vetted to locate the people that are most likely to purchase your products or engage with your content. This is done nowadays with sophisticated algorithms that study the behavior of people shopping online then they apply it to your content. In other words, if people are shopping on another site for beauty products and your site sells beauty products, your ad could come up alongside their searches or on the site where they are shopping or browsing.
How is this done?
Using the algorithms discussed above, you can create a customized ad for your business or website using pay-per-click marketing. To do this, you just need to sign up for an account on one of the major PPC advertising platforms such as Google or Bing.
Google or Bing: Which is best?
Site owners can use either the Google or Bing platform to advertise their content. The most popular platform is still Google since they also own the search engine and YouTube. Many site owners believe that using Google’s tools help you to gain an edge in Google, which is the most important search engine to utilize to succeed.
Even though Bing is less popular, they also can do PPC ads that you can create in a similar way to Google’s AdWords plan. If you prefer to use Bing, you can look into Microsoft ads or go through one of their other ad platforms through the Bing platform.
How to Sign Up for Google Ads
If you decide that you prefer to use Google for your PPC campaigns, you can go to Google AdWords and sign up. It’s easy to do, but it is important to note that you are not automatically signed up for Google Ads just because you have a Gmail or YouTube account. So make sure to sign up using the link above if you want to use Google AdWords.
How to Sign Up for Bing Ads
If you prefer to use Microsoft Bing Ads (the Microsoft company owns Bing), you can go to their sign up page for Bing Ads to get started. Some people choose to use both and then run a side experiment to see which one is the most effective. This is a good idea if you are not sure which one you want to put most of your ad dollars into. Once you have a chance to give them both a test run, you can check your results to see which one is worth putting more money into.
This is sometimes known as an A/B split test. These types of tests can be performed using your system, or you can set up a test through an online tool. Google Analytics offers this tool, but it would probably not be something you could use to compare Google AdWords and Bing Ads. However, you could test your results between two different web pages through the Google platform. So if you decide to use Google AdWords, you can check the progress of two different pages through Google Analytics tools.
Why use paid ads at all?
The next question website or blog owners often ask is whether PPC ads are needed at all. The answer to this, in our opinion, is yes. While organic results are a great goal to have that you create through smart SEO and high-quality content, as well as other means like backlinks, and so forth, it’s still important to complement your efforts with paid ads.
What about organic traffic?
Organic results also take a lot longer to build up. It is estimated that the results of your efforts of a natural or organic SEO campaign that you work on now may not show visible results for about six months or more. Also, with all of the content on the internet today, you are competing with a large amount of content. So you have to find ways to have your content stand out.
It is wise to use these techniques as often as possible, including creating fresh content through blogs, creating relevant backlinks, and posting on social media. The more you put your content out and connect it to other material that is relevant to your brand, the more you will have an impact on your target audience. However, if you want immediate results or if you are just starting your blog or website, it is important to get targeted traffic as quickly as possible. Using paid ads and PPC marketing for your site will give you immediate results while working nicely with your organic marketing efforts.
Where will your ads appear?
When you start an ad campaign with Google or Bing, you will create your ad through their platform, and then they will place them in various places where they think they will do the most good. This may include putting your ads on the Google search page as a sponsored ad, placing it alongside content that your target audience is reading online, and other places.
What makes customized ads so successful is the fact that Google and Bing place the ads in front of users who have shown an interest in the type of content that your announcement represents. This can include news content as well as shopping sites where these people are shopping and browsing. The users do not know that you have an ad running. They will just see the ad come up either in a box to the side of the website where they are browsing, or it will show up in a search they do as “sponsored content.”
Google and Bing both have their type of system that will allow you to get your message out in front of the people who are most likely to do business with you. The two platforms are different, though so it would be a good idea to try them both for awhile and see which one you like best.
If you compare them both, you’ll find there are a lot of similarities as well as differences. Both formats allow you to get your message in front of your targeted audience. Both platforms have their system, algorithms, and other tools that achieve the goal of presenting your content to people who are most likely to buy from you.
The differences have to do with the look of the platform that you are using. Many users report that they find Google somewhat easier to use than Bing and they tend to prefer that platform once they learn where everything is. The advantage of using Google’s platform is also in the fact that it can be used with YouTube as well as your site. It is the same platform across the board, so you don’t have to use a different kind of system if you use Google tools like YouTube or Gmail.
If you have a Gmail or YouTube account, you are automatically eligible for a Google AdWords account, but as we mentioned earlier, you must sign up to have access to it. So make sure you do this as soon as possible.
Where to Put Your Site
Remember that, before you create an ad campaign, you need a website to send people to. Think of your website as the end results, the end of your sales funnel that you are trying to create through this system.
Creating original blogging content, writing articles, creating infographics, videos, and podcasts, are also relevant. So create your content and then look for a great platform to put it on. One suggestion is to use the Bluehost.com platform. They have a lot of perks including low-cost web server fees, ease-of-use, and more.
Check out their platform and get a site today, then head over to Google AdWords or Bing Ads to launch your online ad campaign. You’ve probably heard it said that 80% of your effort results from 20% of your efforts. Start today with a great site to get started at Bluehost.com and get your message in front of your audience.