It’s been said that anything that is worth doing is worth measuring. This is never truer than with your online ad campaigns!
Have you heard of pixel tracking? Pixel tracking is a technique that you can use to monitor how your ads are doing so that you will have more control over your ad campaigns. Some people are confused with pixel tracking due to its tendency to require more maintenance than regular PPC ads. However, the process is not complicated if you understand it.
Pixel tracking is used mainly when you are creating an ad campaign that involves interactions with your ads such as purchasing, clicks, and subscriptions. This is a great thing to utilize if you need to know how much engagement you are getting with your ads.
What you need to focus on when you use pixel tracking is your lead conversion rate and affiliate sales rate.
Below is a guide to how to use pixel tracking to track your conversions and affiliate sales.
Tracking Lead Conversions
If you want to utilize the pixel tracking feature through the Facebook ad platform, you can follow these directions to get started. Once you get your first ad set up, it will make more sense.
- Go to https://facebook.com/ads/create.
- Select “increase conversions on your website.”
- Enter a URL from your website that you want to track. This should be the landing page that you want to send people to once they click your ad.
- Choose a conversion type such as “purchase” that you want to monitor.
- Fill in your ad details as normal.
- Select your target audience. You’ll want to spend extra time on this section so that you choose the target audience you want to focus on.
- Set your budget. You can start an ad for as low as $1 per day.
- Adjust your ads run schedule.
- Choose your ad creative. You can choose to focus on one image or multiple images.
- Select the “order” button.
Putting it All Together
Once you get this set up using the pixel ad feature, you’ll be able to constantly monitor and track your ads on Facebook to see how they are doing and how well they are converting. If you study the dashboard on Facebook ads, you’ll get more familiar with everything it can do, and it will be easier for you.
How to Boost a Post Using Your Facebook Ad Pixel
Remember that you can use the standard Facebook ads for basic post boosting, but if you want to track conversions using your pixel ads, following these steps:
- Go to your page and find the post you want to boost.
- Click “Boost post.”
- Set your audience, budget, and duration.
- Set your audience, budget, and duration.
- Select your Facebook pixel.
- Click “boost.”
Boosting a Post from Facebook Ads Manager
If you choose to boost a post from Facebook Ads Manager, follow the following steps:
- Go to Ads Manager. You’ll find this by clicking the “down arrow” on your main Facebook page and going down to “Ads Manager.”
- Select “boost posts” as your advertising goal.
- Select the page and post that you want to boost and click “continue.”
- Fill in your ad details and scroll down to Conversion Tracking.
- Check the box under “Track all conversion” from your Facebook pixel.
Once you get this setup, your Facebook ad pixel will track all events that are created by people who saw your ad.
If you want additional information on how to use the pixel ads to track conversions and affiliate sales with pixel tracking on the Facebook platform, go to:
Other Platforms for Pixel Tracking
Facebook is one of the most popular platforms to utilize the magic of pixel tracking, but it is not the only one you can use. There are many other pixel tracking companies that allow you to utilize this technology. Digital Creative Agency is one company that does this. They explain how the process works on their site.
Benefits of Pixel Tracking
Digital Creative Agency mentions some of the advantages of pixel tracking below:
- Better ad targeting for engagement building
- Personalized web experiences
- Synchronizing cookies across domains
From a practical standpoint, pixel tracking is common sense, and it is an excellent method to increase the number of interactions on your page. For the serious online advertiser, pixel tracking just makes good sense if you want to improve your conversions with either your leads or affiliate sales.
If you choose to focus on your affiliate sales with your pixel tracking, you should create a pixel tracking ad that is tied to your affiliate marketing campaigns. This can be a bit complicated unless you have a streamlined solution for your affiliate marketing tracking pixel. Streamlined solutions such as Improvely.com allows you to integrate your affiliate marketing ads into one system for easy reference.
If you do some research, you will discover that there are many tools out there for affiliate marketers and website owners or bloggers to maximize your impact on your target audience. Digital marketing allows anyone to promote their brand, affiliate ads, or lead conversions on a new level.
How to Integrate Pixel Ads into your Blog
If you own a blog, you may wonder how you can integrate this system of pixel ads into your blog or website. It’s easier than you may think. All you have to do is to create your blog and write regular posts. Then include a unique URL to your blog to see how well your blog pages are converting. As long as your blog has a unique URL, you should be able to include it in your pixel tracking analytics for easy monitoring. This will allow you to keep up with your ads and see how they are converting.
Use an external platform like Facebook ads or Digital Creative Agency to create and boost your pixel ads or any other format that allows you to point to a unique URL. Focus on the type of conversion or behavior that you are trying to increase.
With practice, you will learn how to control the outcomes based on your advertising goals through the use of pixel technology.
Using Google Analytics for Conversion Tracking
If you compare this process to what you can do in Google Analytics, you’ll see some similarities. In fact, the technology that Facebook uses to track pixels is similar to the Google Analytics format, probably because Facebook and Google use some of the same types of algorithms to track users’ behavior.
In the Google Analytics environment, you will find a variety of specific tools that you can use to monitor your websites. These behaviors include some of the same types of responses that you are monitoring within the other formats such as Facebook ads and others. You can experiment with the various tools within Google Analytics to see which ones help you get the best information on the status of your ads and adjust accordingly.
Just remember when using Google Analytics that you are more on your own regarding the types of tracking you choose to do. Facebook makes the process a bit easier due to its various choices that you can select when you first implement a pixel ad. Of course, you can also go back to your Facebook ad manager dashboard and make changes anytime.
Back up and punt
Okay, we hope we’ve made things a bit easier to understand regarding the pixel tracking thing. It’s not that complicated and our best advice is to find a format you like such as Facebook ads or an independent tracking tool and set up pixel ads on their platform. Once this is done, you’ll be able to easily use the front end part of this system to track your progress and learn how to improve your ads to get the best results.
Pixel tracking can be very effective for bloggers or website owners who want to get down to the brass tax of advertising to make sure you are improving your results and increasing your ROI.
To get started. First, you need an excellent blog or website platform. We suggest checking out bluehost.com to start. It’s a simple platform with lots of 24/7 technical support, and they have a great introductory price. So you can get started quickly at a very low cost.
Check out their integration with WordPress, one of the most popular blogger platforms and start setting up your pixel ads using the steps and the tools we’ve mentioned in this post. Like anything else, getting started is the hardest part. There’s a slight learning curve at the onset. But once you get started with pixel tracking, you’ll wonder how you ever lived without it.
Check out Bluehost to start your blog or website today and get a pixel ad started too so you can track your conversions. Because anything worth doing is worth measuring!