Are you struggling to get the quality leads you to need to promote your business? Do you need to improve your ranking or want to improve your level of “social proof?”
Perhaps you should consider writing a customized press release for your brand, online business, or even your blog. If you have never had a press release done, now’s a good time to do it. Press releases tell the world that your brand and your announcement is essential. After all, only the most important people and business owners put out a press release.
People crave news, especially when it involves information from their favorite sources such as online publications and journals. The key to wide distribution is just to increase your reach. A well-written press release can do this.
Rules for Writing a Press Release
There are a few rules in putting out a press release that you need to be familiar with before launching your announcement. Below are some of the requirements of a national press release that you need to know before writing it or trying to find a distribution for it.
1. You must have an important announcement to make. Remember that press releases are news items. It must be something that is newsworthy that you can state as fact and not just an opinion. It should have some significance for your target audience, and the information must be provable. In other words, you can’t make it a sales pitch for your business.
2. You are usually allowed to put your business link one time in the body of the press release. This often comes near the end of the statement and can be linked back to your site. But it must be done naturally and not in a way that is overly burdened with sales jargon or promotional speech.
3. You must include contact information near the bottom of the document. PR Web always requires this, as do most other public relations firms where you might publish your release. This gives readers an opportunity to check out your information and see who you are before they decide to do business with you. It also increases the level of credibility for the article. Your contact information should usually include your name and name of your company, your physical address, and phone number or email and website URL. But always check the specific requirements for the site that you plan to post the press release on.
4. Tone must be business formal style. In most cases, you don’t need to use the same conversational tone that you would on your blog or on your website. The tone and style should reflect the professional tone and style of your company and the standards that you hold important within your company. People may form an opinion of you based upon the way that you present your announcement within the press release so think carefully as you write this.
5. Provide valid quotes from authority figures. If you have a quote from your CEO or other people within your organization that doesn’t mind being quoted, include this in your press release as well. You need valid quotes that you can refer to give your statement validity and credibility. People view a press release as sound, so long as there are some statements from others to back it up. Use quotes to your advantage in this way. If you are planning a press release soon, it’s a good idea to gather your sources for your quotes now, so that you’ll have them ready to put in your press release when you’re ready to publish it.
Finding a Source
When you get your press release written, you will need to find a site that you can place it with. This is the hard part if you are attempting to do it yourself, since high-authority sites are often hesitant to place content from unknown sites on their blog or website without quite a bit of “social proof.” Social proof is the way that others judge your business or organization based on how other people have responded to your site or your brand in the past. This can include things like social media followers, newsletter sign-ups, and comments made in customer emails, to name a few.
How Surveys Can Help
If you conduct surveys to find out what people have liked about your company, this can help you to prove to high-authority sites that you are relevant to people who have dealt with your brand. Even if they have never purchased from you in the past, this can help you to build up and maintain your credibility in a world that is full of competition. All of this is a part of the planning and should be done far in advance of your scheduled press release. In fact, the big companies and celebrities know that they should start planning their press releases long before the actual release.
Advantages of a Press Release
There are many distinct advantages to a press release. First, since the PR sites that put our press releases are often discriminatory on who they choose to feature, getting a press release put on your site shows that people trust you. This increases your level of credibility in the eyes of your target audience and the world. This is the key to improving your standing with your target audience, as well as everyone else.
People tend to judge the importance of something by the people who back it. In other words, if your press release is on a well-known site such as The Huffington Post, you will probably get more responses since many people judge the HP to be a reliable, reputable news source.
How Press Releases Affect Your Ranking
Okay, so you know how important press releases are to make an announcement to your audience, increase traffic to your website, and improve your credibility status with your target audience. But did you know how important it is to your ranking? Yes, that’s right! By simply having a high-quality press release written for your business or organization, you will improve your rankings in Google and other search engines due to the relevance and interest level that press releases have.
Press releases truly do stand out as the best way to make an impression on a lot of people very quickly. Remember when you put out a press release, you are doing the same thing that famous singers, actors, and business people do every day. You are also potentially reaching millions of people that you would never reach by simply putting it in your blog or on your websites.
By creating a high-quality press release, you may reach thousands of times more people, which will, in turn, increase your rankings due to a large number of clicks to your site and the attention that your site gets in the searches.
DIY or Outsource?
Now we come to the perpetual question. Should you do it yourself and write your own press release or outsource it to someone else? There are advantages to doing it yourself, of course. For example, you can capture exactly the elements that you want to cover rather than hoping someone you hire will have the same passion for your business and understand what you want to include.
But doing it yourself also requires quite a bit of writing skill and skill in knowing what the site requires that you will be placing your announcement on. For example, if you are going to be placing it with PR Web, you’ll need to know all of their requirements before you submit your article or it could get rejected. It’s a good idea to study the requirements carefully of any press release site you plan to submit it to before sending it in. This will avoid wasting time trying to figure out what they allow and what they want.
Outsourcing your PR
If you decide to outsource your press release, make sure you locate a reputable service to do so. One badly done press release can be a PR nightmare.
If you decide to outsource your press release to a service such as The Hoth, you will find that it is much easier to get your press release out in a timely manner. That’s because you turn over the laborious process of writing, formatting, and distribution the press release to someone else. At The Hoth, we take pride in writing customer 100% original high-quality press releases that help you stand out from the crowd.
We take your event or announcement and turn it into a high-quality article that your target customers will be highly interested in. Then we place it with high-quality news channels such as Lexis Nexis, Comtex, and many others.
Once your outsourced press release provider does this, hundreds of news outlets will publish your release on their site, which results in a wide variety of diverse links from authority sites. Think about the amount of traffic and leads that you can generate when you let us create a press release for you. You’ll have valid backlinks coming to your site from all types of sources. And this is great for your business.
How to Increase Traffic with a Press Release
Once you have your news item up and running and you start getting more clicks to your site from these high-authority sites, your ranking will improve accordingly!
This is how you get a press release to work for you. The process is not really that complicated, but it’s not easy to create high-quality articles that these high-authority sites want. That’s where a trusted SEO and content marketing company like The Hoth comes into play.
The Hoth will create your article for you using one of the many talented writers in our writing team, then distribute your article for you on multiple high-authority sites, and get you quality backlinks.
We talked about social proof earlier in this article. What is better social proof there than the fact that you are suddenly receiving multiple clicks to your site from high-quality authority news sites?
If you are ready to create your press release and make your mark on the world in a big way, contact the marketing team over at The Hoth. They will start to work on your press release immediately, then get the word out to your most important customers.
So think about what you want to tell your audience. Have you moved your location recently? Have you started a new product or service that you want to tell people about? Increased your inventory? All of these things are considered valid reasons to issue a press release. Use your imagination and think about what you have done recently in your business or organization that is “newsworthy.”
Then contact The Hoth today and let them do the rest for you. They will handle all of the confusion of creating a great press release, while getting it out to the masses.